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How to Minimize Tariff Fallout With Smart Email Segmentation Strategy
Part 4 of 6 in the Tariff Survival Guide for eCommerce Marketers. Part 1: Email Automation Flows Part 2: Email Campaigns That Convert Part 3:
Ashita Vishnu May 16, 2025
Part 4 of 6 in the Tariff Survival Guide for eCommerce Marketers. Part 1: Email Automation Flows Part 2: Email Campaigns That Convert Part 3:
Email automation flows are always a good idea. But in periods of tariff-induced chaos, they’re a matter of survival for eCommerce businesses of all sizes.
You’re optimizing your Klaviyo and you want to get rid of bot clicks. You want clean data, accurate attribution, and a list that’s free of
CBD marketing is tough, whether we’re talking online hemp stores, online CBD stores, or any store that operates in this corner of the wellness eCommerce
Conversations about email marketing KPIs can be a lot more interesting than you might think. Your Klaviyo dashboard is your best friend when it comes
If you ever find yourself at a table with 2 email marketers, the conversation will probably feature open rates at least once. “What is a
Email marketing strategy usually happens on a screen, with a busy account manager flipping through dozens of tabs: Pinterest, Klaviyo, product pages and performance reports.
If you want to sell to people, you need to speak their language. Sometimes, “speaking their language” means adapting your tone to match generational and
The AI hype cycle may be over, but we’re just getting started on finding new and innovative ways to use AI in email marketing. Like