Limited spots, unlimited potential. 
Email marketing strategy usually happens on a screen, with a busy account manager flipping through dozens of tabs: Pinterest, Klaviyo, product pages and performance reports.
As a remote email marketing agency that’s been remote since before remote was cool, we get that, and we’ve learned how to be creative and collaborative across the digital divide. But we also love to connect in person.
So we sent our rockstar Account Manager Paola Vasquez all the way from Peru to BlendJet’s California GQ to hang out, discuss email marketing strategy, and plan for the future.
BlendJet: “Big Blender Power On The Go”.
BlendJet is the OG portable blender. Their blenders are compact, efficient and convenient for on-the-go use. Their flagship BlendJet 2 features a powerful motor and battery for blending smoothies, shakes and other beverages in seconds. It’sUSB rechargeable, spill-proof and easy to clean.
Basically, it’s everything that the health-conscious professional or fitness enthusiast needs to whip up their favorite drink whenever, wherever. As a result, BlendJet is an eCommerce phenomenon, and one of the most successful stores on Shopify.
They’re also one of our longest standing email marketing clients. Paola Vasquez manages BlendJet’s account at Hustler Marketing. She is an experienced marketer pursuing a Master’s in Design from the London School of Design and Marketing. Her resume combines marketing expertise with a strong background in visual design, which makes her the ideal account manager for highly visual brands like BlendJet.
She and her dedicated Hustler Marketing team have helped BlendJet to scale their email marketing channel, which now accounts for 40% of store revenue. And when the opportunity came up to join a strategy session to discuss email marketing strategy and brainstorm future growth plans, it was a no-brainer.
Meeting the Team at BlendJet HQ
After making the long journey from Peru, Paola drove from San Francisco to BlendJet’s headquarters in Petaluma. There, she got to see the offices, showroom, as well as a range of product models and prototypes. She especially enjoyed getting to spend time with BlendJet team members – both the ones she works with every day, and the ones she hadn’t met before.
“I really loved meeting other members of the team, especially in roles like data analysis. It’s super helpful to get insights from them, because it helps us personalize emails more effectively and refine our overall email marketing strategy” said Vasquez.
A Deep Dive on Klaviyo AI Features
One of the most valuable parts of the session was a presentation by Klaviyo’s Principal Customer Success Manager Neil Gogate. Together with Paola and the BlendJet team, he explored Klaviyo’s new features for analytics, segmenting based on AI, and AI-driven subject lines. They also discussed ways to optimize BlendJet’s current email marketing strategy and boost key metrics like revenue per recipient.
Strengthening Relationships for Long Term Growth
Of course, it wasn’t all work and no play. After the strategy session, Paola made a stop in LA to visit the Warner Bros Studios with BlendJet’s Daniella Reda. “We talk every day, but it makes a huge difference to spend time with your clients in person. It strengthens relationships and lays the foundation for even better collaboration”.
Hustler Marketing: the Preferred Email Marketing Agency for Brands With Edge
Hustler Marketing is a young, energetic email marketing agency that’s famous for our linchpin mindset and enviable company culture. We support awesome brands like BlendJet with a customized, award-winning email marketing strategy that boosts retention revenue and increases customer lifetime value – all fully managed and done-for-you.
Book a call with our team to find out how our unique combination of strategic account management, email marketing expertise and youthful vision could transform your brand’s email marketing agency.
