
Email Accessibility & The European Accessibility Act: What You Need to Know
Starting 28 June 2025, the European Accessibility Act (EAA) will come into effect. It’s a sweeping piece of legislation designed to ensure digital accessibility across

Starting 28 June 2025, the European Accessibility Act (EAA) will come into effect. It’s a sweeping piece of legislation designed to ensure digital accessibility across

How can smart email campaigns keep sales healthy in times of uncertainty and rising costs (like right now)? Part 2 of 6 in the Tariff

If you’ve ever typed “May newsletter ideas” into Google and ended up with a listicle of 89 unofficial holidays (hello, National Lumpy Rug Day), you

You’re optimizing your Klaviyo and you want to get rid of bot clicks. You want clean data, accurate attribution, and a list that’s free of

Black Friday and Cyber Monday? Done. Dusted. Slayed. But what now? Boosting post Black Friday sales can feel like an uphill battle. But it’s a

Conversations about email marketing KPIs can be a lot more interesting than you might think. Your Klaviyo dashboard is your best friend when it comes

If you’re reading this, you already know the deal: Black Friday 2024 is just around the corner, and it’s time to get ready. So we

Black Friday 2024 online spending looks set to top 2023’s $38 billion. But that doesn’t mean that every eCommerce business will win. In fact, overcrowded

Email marketing strategy usually happens on a screen, with a busy account manager flipping through dozens of tabs: Pinterest, Klaviyo, product pages and performance reports.