Brands are asking this a lot in 2025. Paid ads cost more. Trust is fragile, especially consumer trust. Shoppers today are skeptical of glossy ads
User-generated content (UGC) videos have become the holy grail of digital marketing. They can outperform polished ads, at a fraction of the cost. Unlike traditional
“AI UGC video generators: no creators or editing needed”. Sounds very attractive for any eCommerce brand that wants to scale up their UGC and dominate
Let’s face it: ads that feel like ads just don’t work anymore. People want real. They want raw. They want authentic stories from real people.
Black Friday and Cyber Monday? Done. Dusted. Slayed. But what now? Boosting post Black Friday sales can feel like an uphill battle. But it’s a
User-generated content (UGC) is like the Swiss Army knife of eCommerce marketing. You can use it to target multiple platforms, and virtually any stage of
At HM, we love working with eCommerce pet stores and online pet supplies retailers – and not only because so many of us are pet
As a marketer, you’re always under pressure to do more with less. Before the generative AI revolution, that was a headache. But now, there is
Research shows that UGC ads bring up to 4x higher click rates, 10% more conversions, and a long list of powerful benefits for brand awareness.
Limited spots, unlimited potential. 