Limited spots, unlimited potential. 
Black Friday 2024 online spending looks set to top 2023’s $38 billion. But that doesn’t mean that every eCommerce business will win. In fact, overcrowded inboxes are one of the factors driving Black Friday Fatigue – not the kind of BFF any online retailer wants.
Approximately 1 billion promo emails went out during 2023’s Cyber 10 (the period from the Sunday before Black Friday to the day after Cyber Monday). That’s a lot of noise, and it’s getting harder for brands to get their message across.
The good news is that it is possible to win this Black Friday. But it will take innovative thinking to stay ahead of the curve. Here, we’re looking at some key tactics that online retailers need to adopt in the run-up to Black Friday 2024.
The Countdown to Black Friday 2024 has Begun
Every year, that countdown starts a little earlier. In 2023, around 27% of shoppers reported trying to get their holiday shopping done as early as October.
Why? Because people love discounts – but they don’t love risking site crashes, out of stock notices, and the FOMO that comes with having one day to snag great deals.
Reward Early Birds, and They Will Reward You
As an online brand, you understand the value of urgency. Consider this your own call to action: if you don’t start early, you will lose out to the competition.
That’s why we like to get started ahead of time, with custom Black Friday packages for our email and SMS marketing clients.
Last year, stores that had no early bird offer in November saw a 116% increase in email campaign revenue compared to their September-October average.
But stores who ran an early bird offer boosted their email revenue by 181%.
That’s 56% more email revenue, at the busiest time of the year.
Getting the Most From Black Friday Early Deals: How to Engage Your Most Proactive Customers
Here’s how our Black Friday email packages enable brands to capitalize on the growing demand for earlier and better deals.
Early Bird Email Offers: Rolling Out the Red Carpet
People who sign up for your early bird list are already some of your most engaged profiles.
You can ride that wave by offering a higher discount long before Black Friday. And it doesn’t have to be a discount. You can also send timely reminders that certain products are running out, or won’t be restocked, to get people to feel a sense of urgency. If it’s really a good deal (they’ll see right through it if it isn’t), a strategic early offer or promotion can generate hype and make your audience feel like they’re getting VIP treatment.
For some of our clients, these were the best performing campaigns of the entire BFCM 2023 season.
Plain Text Emails: Keep It Simple, Seriously
Plain text emails are a great way to boost deliverability, especially during the busy season.
And they deliver your message in a clear, straightforward way, which is exactly what your subscribers need when they’re receiving higher than normal numbers of emails.
You can style these as a “letter from the founder”, with a friendly tone that feels real, honest, and conversational.
Early Black Friday Bundles to Activate Buyers
Consumers are on the lookout for anything that sounds like good value for money during sale season. Insights from neuromarketing show that strategies like bundling activate specific areas of the brain related to decision-making, emotion and value perception.
If a bundled offer really does seem to be value for money, consumers will take note. Combine that with some hype and FOMO, and you have a recipe for success.
Ladder Discounts: First Come, First Served
Another great way to warm up your buyers is to offer exclusive ladder discounts to your early bird list:
- The first 5 buyers get 70% off
- The next 50 get 50% off
- The next 100 get 35% off
These are clear and easy to understand, and they create that urgency you want subscribers to feel.
Black Friday 2024: Go Big & Start Early With Hustler Marketing
Black Friday 2024 is just 101 days away. Brands who haven’t started preparing for the mother of all sales are cutting it fine, to say the least. Prepare to catch the sale wave early and ride it to unprecedented success with a Black Friday Early Bird plan that’s tailored to your audience – and built to skyrocket your email marketing revenue when it matters the most.
