
Creating Your BFCM Campaign Calendar and Schedule (How to Avoid Black Friday Chaos)
Okay, so you know that the Black Friday Cyber Monday (BFCM) season is coming. You also know it’s going to be insane. Every brand is

Okay, so you know that the Black Friday Cyber Monday (BFCM) season is coming. You also know it’s going to be insane. Every brand is

Here it is. The Super Bowl of your yearly marketing calendar: Black Friday Cyber Monday (BFCM). It’s the one time of year when your customers

You may have heard this before, but Black Friday and Cyber Monday (BFCM) aren’t just one-off big savings events anymore. They’ve evolved into a month-long

So it’s just an SMS, right? How much of a difference could it actually make in my Black Friday Cyber Monday (BFCM) profits? It could

Waiting until Black Friday Cyber Monday (BFCM) weekend to push your best deals? That’s a rookie mistake. Your customers’ inboxes are already bursting with brands

Campaigns may grab the spotlight during the Black Friday Cyber Monday (BFCM) season, but automations are the real cash cows. They run in the background,

Segmentation can make or break your success this Black Friday Cyber Monday (BFCM) season. Send too broadly and your deliverability tanks. Get too narrow and

Black Friday and Cyber Monday? Done. Dusted. Slayed. But what now? Boosting post Black Friday sales can feel like an uphill battle. But it’s a

World Mental Health Day 2024 is exactly 50 days before Black Friday. As we get closer to the Black Friday season, many of us marketing