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Crowning Success:

Turn Me Royal Dominates the Holiday Season

For Turn Me Royal, the holiday season is always an opportunity to shine. Their custom portraits take pride of place on walls and mantelpieces around the world. Because let’s be real: nothing says "I made it" like seeing your dog in a crown or your bestie on the Iron Throne.

With Black Friday, Cyber Monday, and Christmas on the horizon, they needed marketing that could drive results, even with some last-minute shifts in strategy. Here’s how they turned the busiest time of year into their most successful yet.

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KEY
Results

36.96%

of Revenue from Email

In November, email brought in almost 37% of the store’s 7-figure revenue.

9.86%

of Revenue from SMS

Another tenth of November store revenue came from targeted SMS marketing.

Increased Popup Submit Rate by

60%

Optimized, A/B-tested popups contributed to list growth.

The Challenge

Flexibility was the name of the game this holiday season. Just one week before BFCM, Turn Me Royal and Hustler Marketing decided to adapt the promotional offers to better align with customer demand and maximize impact.

This meant quickly pivoting strategies across the board—campaigns, pop-ups, workflows—you name it.

Thanks to our strong partnership and smooth collaborative workflow, we were able to move fast, ensuring the new strategy was ready for the biggest shopping season of the year.

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The Strategy

We turned the chaos into a game plan and got to work:

1

Rapid Re-Execution

  • Updated email and SMS campaigns to reflect the new promotions: think urgency, clarity, and consistent messaging.
  • Adjusted pop-ups to sync across all channels, for a smooth customer journey that made sense from beginning to end.
  • Revamped copy and designs to amplify buying intent and make those deals too good to resist.
  • Adjusted automated email flows, with a mini banner to emphasize Black Friday/Cyber Monday deals. This kept the store’s sale offers top of mind before the sale even started.

2

Data-Driven Everything

  • Introduced dynamic segmentation to laser-focus our campaigns based on customer behavior.
  • Used past purchase data to re-engage high-intent shoppers and nudge window-shoppers into action.

3

Holiday Vibes On Point

  • Leveraged storytelling in Christmas campaigns to tap into that warm-and-fuzzy seasonal magic.
  • Highlighted expedited shipping deadlines and free shipping offers to drive urgency—and those last-minute gift-givers straight to checkout.

4

Popup Glowup

  • The pop-up submit rate increased by 60% between Q3 2023 and Q4 2024. To optimize our performance, we conducted A/B testing on our pop-up design and copy to find winners.
  • These on-site improvements proved we could walk and chew gum, getting more subscribers onto the list, and converting them into customers.
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Key Results

The hard work and thorough preparation paid off, setting the store up to dominate their niche through the holiday season:

  • November 2024: Total store revenue hit 7 figures, with email contributing 36.96% and SMS adding another 9.86%.
  • December 2024: The holiday magic kept rolling with store revenue climbing even higher. For this month, email drove 29.91% of sales, and SMS pulled in 7.37%.
Email and SMS did this
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Hustler Marketing was incredible this holiday season. They were available whenever we needed them, and they helped us shape the whole strategy from end to end. They’re invested in our success, and it shows.

Gyrtis Mat, Head of Growth: Turn Me Royal

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Speed, Data, Teamwork:

The Winning Trifecta

Agility, data-driven execution, and a deep commitment to Turn Me Royal’s success led to record-breaking results during the busiest shopping season of the year.

Want results like these? Let’s make it happen.

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