In just 5 months, this research peptides store transformed email from an underperformer into a revenue powerhouse with tailored flows, smart SMS integration, and campaigns designed specifically for their scientific audience.
Email revenue share in June’24
Email campaign ROI
SMS revenue share in June’24
This research peptides brand faced a complex marketing environment. Their products are for research use only, meaning the audience is highly educated and compliance standards are strict. Their marketing needs to be completely value-driven: substance, not tactics.
They came to us with a clear goal: increase revenue from email flows and build a sustainable owned marketing channel.
With competitors offering lower quality products and buyers looking for scientific credibility, our mission was to build trust, nurture leads, and turn email into a reliable sales driver.
We’ve helped niche brands unlock the full potential of email and SMS. For this client, we focused on high-integrity messaging, personalized flows, and an email strategy tailored to their audience’s mindset.
To build trust and drive sales in a strictly regulated research niche, we combined scientific credibility with marketing effectiveness. The cornerstone: automated flows that respected audience expertise while steadily nurturing leads across email and SMS channels.
Created a comprehensive automation system including Welcome, Checkout Abandonment, Post Purchase, Added to Cart, Browse Abandonment, plus advanced flows like Replenishment Reminders, Win-Back Sequences, and Birthday Celebrations—all maintaining scientific accuracy and brand credibility.
Although the brand had been collecting phone numbers at checkout, they weren't using them for marketing. We activated this dormant asset by launching their first SMS program which, despite the small list size, immediately delivered consistent revenue while adding urgency and diversity to their marketing mix.
Email maintained strong performance during traditionally slow periods, driving 19% campaign revenue in off-peak months versus 13% in high season, with campaign ROI exceeding 60x to sustain growth with minimal ad spend.
Building a strong flow foundation created consistency. Then, layered campaigns and SMS added acceleration. This kept revenue stable across seasons and scaled the impact of every send.
Hustler Marketing has been pivotal in our email strategy. They created our flows and templates from scratch, and the results speak for themselves. For the price we pay, there's no other email marketing agency around that delivers this kind of performance. They truly care about our business and are always on top of their game!
CEO, Research Peptides Brand
This brand now generates 65% of its total revenue from owned channels. With the right flows, sharp campaigns, and a high-performing SMS pilot, they’ve turned email into their strongest revenue stream.
Ready to do the same? Let’s build your owned marketing engine, and unlock growth, no matter the season.
