Sticker Planet had some email flows in place, but needed fine-tuning as their list grew and segments became more complex. We merged duplicate flows into one smooth journey, refreshing copy and visuals to drive more customer reviews. Our team tested both incentivized and organic review approaches to balance genuine engagement with conversion goals. Through email, we promoted the physical store to online customers, increasing foot trac and strengthening omnichannel ties.
To maximize relevance and maintain healthy deliverability, we refined the segmentation strategy. We focused on customers active within 90–365 days, tailoring windows based on campaign goals. Inactive buyers were targeted with fresh arrivals, seasonal highlights, and community spotlights. We also investigated whether profiles excluded by smart sending rules represented missed revenue opportunities—and discovered they did.
With stickers, emotional connection is everything. We built campaigns that sparked creativity and celebrated the community by featuring customer sticker projects, tapping into school holidays and pop culture moments, and launching playful campaigns like "Sticker Hunt." A template overhaul ensured consistency and mobile optimization, while highlighting the brand's 35-year heritage built trust and nostalgia, especially with millennial and Gen X buyers.
Working with this brand has shown me that being niche doesn’t have to mean being limited. It’s actually their superpower. The community around their brand is so passionate, and that’s given us so much scope for community-driven content in collaboration with the brand’s in-house social team. Now, they’re actually ramping up their email even more, which just shows how powerful this channel can be when you get it right.
Valesca von Memerty , Account Manager at Hustler Marketing
Plus, we love stickers
