Trustpilot Score
Boost in 5 hours!
Five-Star Reviews
in 15 minutes!
Email revenue
in 4 months
Like many fast-scaling eCommerce brands, this sportswear company faced fulfillment challenges during Black Friday/Cyber Monday. Unfortunately, that translated into a surge of negative reviews.
Customers tend to share feedback when they’re unhappy, unless they’re given a reason to share the positives too. After their Trustpilot score dropped from 4.3 to 3.1 in just days, they knew they had to act fast.
They’d tried quarterly review requests before (aligned with “Get to Know Your Customer Day”), but those never delivered a major boost to their score. This time, they needed something stronger.
As seasoned performance marketers, we know how to spark action at scale. We understood that urgency and incentive were key: not just asking for reviews, but giving customers a real reason to respond immediately.
To drive a fast and significant score improvement, we combined speed, simplicity, and reward. The centerpiece: a “First 100 reviewers get free product” offer.
Sent at 2PM, this message led directly to Trustpilot, and generated over 1,000 five-star reviews in just 15 minutes.
A plain-text email with a simple five-star image. Clicking 4-5 stars sent customers to Trustpilot, while 1-3 stars led to an internal survey, helping catch unhappy customers privately.
By routing lower-star clicks to an internal survey, we mitigated further public negativity while capturing valuable feedback for future improvements.
"I honestly didn’t expect results this fast. The campaign blew my mind: from a 3.1 rating to 4.3 in just hours! The incentive strategy worked like magic. Not only did we regain our reputation, but we also engaged our community in a really fun way."
Sportswear Brand CEO
This sportswear brand turned a customer service nightmare into a remarkable comeback story, boosting their Trustpilot score by 1.2 points in just 5 hours while indirectly driving revenue growth.
With the right incentive and fast execution, you can do the same. Stop letting negative reviews hold you back. Let’s build your reputation back, together.
