29.26% Open Rate. 24 Countries. Precision Segmentation at Scale
To unlock email growth across 24 international markets, Nature’s Finest needed more than a standard strategy. Using hyper-specific segments, localized tags, and agile list curation, Hustler Marketing helped this supplement brand increase open rates, protect sender reputation, and build a scalable email channel.
Results
recipients reached in 4 weeks post-expansion.
The Challenge
Nature’s Finest sells wellness supplements in 24 countries, each with unique domains, buyer profiles, and local inbox providers. Their goal was to send daily campaigns with high relevance while maintaining a strong sender reputation.
But running everything through a single Klaviyo account made traditional segmentation impossible. Broad segments had caused slipping open rates, lower inbox placement, and declining engagement.
Why They Turned To
Hustler Marketing
They needed a partner who could reengineer segmentation from the ground up. Hustler Marketing brought a data-driven approach to inbox management, engagement recovery, and scalable targeting.
The Strategy:
Shrink. Clean. Expand. Repeat
To restore deliverability and performance, we threw out the rulebook and rebuilt segmentation from scratch. Each country got its own roadmap.
Nature’s Finest now has a scalable, adaptable strategy grounded in responsiveness and control.
Campaign-by-Campaign Segmentation
We manually adjusted segments before every send based on the prior 1–2 campaign performances per country. No standard “engaged” list—only agile, dynamic filtering designed to hit open rate targets above 20%.
Strategic Tagging for
Localization & Reporting
Every email was tagged by country and signup source. This enabled precise flow segmentation, reporting, and campaign scheduling—ensuring the right content reached the right inbox, every time.
Shrink Before You Scale
In December 2023, we narrowed segments to 30–90 day openers to improve sender reputation. Then, we gradually expanded them per country—growing to 450-day openers in the UK while keeping Slovenia at 60 days. This controlled growth allowed us to increase total reach without hurting engagement.
"The segmentation strategy we built helped this brand shift from volume-based to value-based sending. The open and click rates are the strongest they’ve ever been—and the email revenue is rebounding, with room to scale."
Valesca von Memerty
Account Manager at Hustler Marketing
Own Your Email Strategy
Scale Across Borders Without Sacrificing Deliverability
Nature’s Finest now reaches 12.9M recipients across 24 countries with 29% open rates and a restored email revenue share. You don’t need to compromise between performance and volume.