Natural Skincare
Brand Achieves
5x SMS Revenue Growth

Salad Code, a premium natural cosmetics brand, partnered with Hustler Marketing to transform their underperforming retention strategy. Within just one year, SMS revenue increased by 500%, email revenue grew by 150%, and their subscriber base doubled. The transformation included optimized automation flows, strategic campaign development, and innovative replenishment sequences that turned customers into loyal brand advocates.

Key Results

Growth in SMS revenue

+150%

Uplift in email revenue

Growth in subscriber base

The Challenge:

Building Loyalty Around Natural, Health-Conscious Skincare

Before partnering with Hustler Marketing, Salad Code had built a healthy, growing mailing list and amazing natural skincare products. But they knew they weren’t meeting their full potential. Despite having loyal customers and a strong product lineup, they lacked personalized automation, cohesive design, and fully optimized lifecycle flows. Key opportunities were being missed across the funnel, from repeat purchases to customer nurturing.

Why They Turned To
Hustler Marketing

Salad Code needed a retention partner who could bring both strategic clarity and executional excellence to their email and SMS marketing. We were chosen for our proven experience in transforming wellness and skincare brands through data-driven retention marketing, particularly our expertise in creating personalized customer journeys that align with brand values.

The Strategy:
Automation-First + Customer Lifecycle Focus

To unlock revenue and deepen customer loyalty, we implemented a comprehensive three-pronged strategy: optimized email and SMS flows, enhanced customer nurturing, and innovative replenishment automation. All efforts were aligned to Salad Code’s brand values of natural wellness, authenticity, and community building.

Execution: From Strategy to Results

Foundation Building & Research

We started by establishing a solid foundation through deep brand research and clear guidelines:

Brand alignment: Developed copy and design guidelines that reflected Salad Code's natural, health-conscious positioning
Customer journey mapping: Analyzed the complete customer lifecycle to identify optimization opportunities
Channel integration: Created cohesive email and SMS strategies that worked together seamlessly

Email & SMS Flow Optimization

After auditing existing automation, we rebuilt and optimized key flows across both channels:

Welcome series redesign: Created segmented onboarding sequences for email and SMS
Abandonment recovery: Developed dynamic cart and browse abandonment flows
Post-purchase journeys: Built separate flows for new vs. repeat customers
Replenishment innovation: Implemented a unique replenishment flow to boost repeat purchases based on product usage cycles

Advanced Nurturing & Engagement

We developed sophisticated nurturing strategies to turn customers into brand advocates:

Educational content: Created value-driven sequences that educated customers about natural skincare
Loyalty programs: Implemented engagement-based loyalty flows
Winback campaigns: Developed targeted re-engagement sequences for dormant subscribers
Community building: Fostered brand community through storytelling and user-generated content

By rebuilding the entire retention ecosystem around automation and personalized customer journeys, Salad Code transformed their email and SMS channels into powerful revenue drivers that scale with their natural skincare mission.

“They perfectly understand our brand, our tone, and what we want to convey in each newsletter. They have helped us build clear, consistent, and effective communication, always bringing ideas and solutions to the table. We especially value their professionalism, adaptability, and how easy it is to work with them.”

Azucena Pereira, Social Media Manager at Salad Code

Own Your Email Revenue

Create a Full-Funnel Strategy That Reflects Your Brand

Salad Code now drives significantly more revenue through their retention channels, with SMS revenue increasing 5-fold and email revenue up 150%. With optimized automation flows, strategic nurturing sequences, and innovative replenishment campaigns, they’ve built a retention engine that scales with integrity while staying true to their natural skincare values.

Ready to create your own success story? Let’s talk about how we can transform your retention marketing and turn your customers into loyal brand advocates.

Natural Skincare Brand Achieves 5x SMS Revenue Growth