How to Blow up Your Email List

So you heard that many people make tons of money from email marketing and decided to give it a shot? Congratulations, you are already on the right path! However, if you have never done it before, this path may not be easy. One common issue you will probably face is how to get people to join your list—or as we call it in the email marketing world: How to blow up your email list?

It might seem like an impossible task to get a decent number of emails if you’re starting from zero. But it’s not, as long as you remember that there’s no single way to win over a critical mass.

Rather, it’s a combination of many tactics. Each works together incrementally over time to build your list well beyond what you thought possible. Here’s a walk-through of the key ingredients in our formula—plus one to avoid—based on the discoveries we’ve made while steadily growing email lists.

Key Tactics for Growing Your Email List

• Sign-up forms on your website 📋
  These include sign-up forms embedded in your website, like in the footer. Additionally, you should definitely use pop-ups—start with a welcome pop-up and add others, such as an add-to-cart pop-up. Motivate customers to share their email by offering incentives like discounts.

• Leverage your existing customers 🛒
  Most customers provide their email during checkout. These emails are stored in your eCommerce platform, server, or perhaps a spreadsheet. Gather these emails and import them into your Email Service Provider (ESP).
• Utilize Facebook 📱
  Did you know you can create a sign-up form on your Facebook page? It can even be placed in your page menu for easy access. Many popular ESPs integrate with Facebook. For example, Klaviyo allows you to add subscribers from Facebook Lead Ad Forms directly to a list in Klaviyo and sync audiences for targeted ads.

What to Avoid

• Do not buy email lists 🚫
  Buying email lists might seem like the quickest way to gain new contacts, but it’s risky. Purchased lists often contain outdated or inaccurate addresses and may not align with your target audience. This can harm your email deliverability. If you must buy a list, ensure you understand its source and segment it carefully.

These are just a few main ways to gather new emails for your list. If you’d like to know more, comment below, and we’ll provide additional strategies!

Augustinas Pocevicius and Thomas McClintock
Hustler Marketing