3 ROAS, 50% Lower CPA:
TAO Clean Wins with UGC Ads
TAO’s ads brought $3 for every $1 spent.
New customers gained at half the previous cost.
Our ads effectively took over the spend.
The Challenge
TAO Clean is a well established brand in the health and wellness eCommerce space. But they wanted to improve the performance of their social media ads.
Here were the challenges standing in the way:
They were working almost exclusively with influencers, so they needed to diversify their channels
While they had some good creatives, they had not yet found a standout winner to scale
Self care is an extremely competitive eCommerce niche, and ads need to stay fresh and innovative in order to stand out
The Solution
Hustler Marketing took a strategic approach to scaling TAO Clean’s ads, beginning with deep research on their audience and the production of effective ad creatives drawing on their extensive network of vetted UGC creators.
- TAO Clean trusted us to think outside the box, test a variety of angles and creators, and push to find winners
- Within a few weeks, (and after extensive testing) we had found a winner in a “3 reasons why” style
- We then iterated on that winning ad to refine and optimize it further. We changed the format into a story-based ad, and assigned a new creator based on what we were learning about the audience
- In just Weeks, we had turned this winner into a super winner, halving CPA and delivering a staggering Return on Ad Spend (ROAS) of 3.2
The Results
April 2024 saw incredible results. The winning UGC ad exceeded even our high expectations across all performance metrics.
People were watching it more frequently, and for longer. Most importantly, they were converting at unprecedented rates.
| Metric | Result |
|---|---|
ROAS Return on Ad Spend | 3.2 – effectively tripling their previous ROAS. |
CPA Cost per Acquisition | 50% decrease in the cost of new customers. |
Conversion Rate | 58% higher than the same period a year earlier. |
Hook Rate | 49.4%, exceptionally high for an ad of this scale. |
Hold Rate | 12.96%, meaning longer views. |
When we partnered with Hustler, we needed creatives that would work at scale. From the beginning, the Hustler team has gone above and beyond, always pushing to get better and better results for us.
It’s been a productive partnership because there’s listening happening on both sides. They take the information we give them and turn it into smooth, seamless talking points that transition well into compelling advertising concepts.
We are very satisfied with the service we have received, and the results we have achieved together.
Marcus Hatcher
TAO Clean CEO
When “Good” isn’t Good Enough: Supercharge Your UGC Ads with Hustler Marketing</span
TAO Clean’s results show what’s possible when you pair a truly innovative product with an effective UGC ad strategy. Through constant testing, the Hustler Marketing team was able to engage new audiences and sustain that momentum, delivering better and better results for TAO Clean.
Keep scrolling to book a call with our team. They’ll talk with you about your brand and your goals, and work with you to build a killer UGC ads funnel.
