{"id":9295,"date":"2021-09-25T17:05:52","date_gmt":"2021-09-25T17:05:52","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=9295"},"modified":"2025-02-05T14:48:26","modified_gmt":"2025-02-05T14:48:26","slug":"5-actual-black-friday-cyber-monday-templates-and-strategies-that-worked-for-ecomm-stores","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/5-actual-black-friday-cyber-monday-templates-and-strategies-that-worked-for-ecomm-stores\/","title":{"rendered":"5 Actual Black Friday Cyber Monday Email Templates And Strategies That Worked For Ecomm Stores"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With all the pressures of Black Friday Cyber Monday season that&#8217;s upon us, as you might be feeling them, in this post, you\u2019ll definitely get relieved of some. My goal is not just to show you Black Friday email templates proven to work but explain why they work so well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every time you prepare an email campaign, you have to decide on the visual structure of that email. For example, what you\u2019ll use to attract attention, how you will make sure the reader understands the unique value of your offer, and what will guide your reader to click that CTA button in the end.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m sure you\u2019re familiar with some copywriting formulae used in emails like Problem-Agitation-Solution for example, and many others. While we use those and think about <a href=\"https:\/\/www.hustlermarketing.com\/best-practices-for-email-marketing-copywriting-the-long-and-short-of-it\/\" target=\"_blank\" rel=\"noopener\">copywriting structures<\/a> a lot, for the biggest sale of the year, we focus more on making the message extra straightforward and user-friendly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In my experience, the most important thing about Black Friday is to nail the preparation and have your audience excited to finally get their exclusive offers. That\u2019s why we use the Early Bird list to gather our most hyped-up subscribers so when we open the virtual doors, we\u2019re sure they\u2019ll run into our store. And when they\u2019re running in (opening the email) the instructions to their wanted product and offer must be extra simple.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s a few examples of actual Black Friday Cyber Monday Email templates and the strategy behind them that we used for our client stores last Cyber Month season that got the results for us and extra revenue for the store.<\/span><\/p>\n<h2><strong>1. A mid-century furniture store<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The opening email to our Black Friday Sale of 2020, sent only to the Early Bird list (gathered and warmed up by good content before the sale):<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-9296 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2021\/09\/Black_Friday_email_template.gif\" alt=\"Black_Friday_email_template\" width=\"512\" height=\"459\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-9296 size-full lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2021\/09\/Black_Friday_email_template.gif\" alt=\"Black_Friday_email_template\" width=\"512\" height=\"459\" \/><\/noscript><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The banner does 70% of the work here. It clearly states that the Early Bird Sale starts now and that they\u2019ll get 15% off. Remember it\u2019s sent to people who signed up to be on the exclusive, limited-spot list, and now their waiting is over.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">We\u2019re telling them they\u2019re getting VIP treatment (higher discount than anyone else), giving them their code, call to action, and showing them some of the most popular products. <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>2. An indie hardy shoes brand<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">This was the opening email to this store&#8217;s Black Friday Sale of 2020, sent only to the Early Bird list (gathered and warmed up by good content before the sale):<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9297 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2021\/09\/Black_friday_email_template_shoes.gif\" alt=\"Black_friday_email_template_shoes\" width=\"512\" height=\"459\" \/><noscript><img decoding=\"async\" class=\"aligncenter wp-image-9297 size-full lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2021\/09\/Black_friday_email_template_shoes.gif\" alt=\"Black_friday_email_template_shoes\" width=\"512\" height=\"459\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We make it obvious that the exclusive Early Bird deals are here which already means a lot to a subscriber who got on that limited spot list probably weeks ago looking forward to their VIP treatment.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Similar to the first one, the banner is important here, but for Indestructible Shoes, we had what we call a ladder offer, where a customer would get a higher discount if they bought 2, and the highest discount if they bought 3 pairs.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Those 3 smaller banners\/calls to action do the heavy lifting in this email by visually showing more items with higher discounts and also giving the special discount codes for each.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Additionally, we show 4 of the bestselling models, a customer review, and the countdown timer (which ended back then), as these offers lasted only for a few days during the Black Friday period.\u00a0<\/span><\/li>\n<\/ul>\n<h2><strong>3. Blend Jet <\/strong><\/h2>\n<p>This is one of the later emails, that served to close the Black Friday Sale.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9298 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2021\/09\/Black_friday_email_template_Blendjet.gif\" alt=\"Black_friday_email_template_Blendjet\" width=\"512\" height=\"459\" \/><noscript><img decoding=\"async\" class=\"aligncenter wp-image-9298 size-full lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2021\/09\/Black_friday_email_template_Blendjet.gif\" alt=\"Black_friday_email_template_Blendjet\" width=\"512\" height=\"459\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The theme of this email is mostly scarcity, \u2018cause the sale is almost over, and we want to push every customer who\u2019s almost there, over the edge. The banner GIF showing the product as the clock hand and pointing down to the rest of the email (product &amp; 3 offers).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Since it\u2019s a 1 main product store, the offers can be shown very simply, and the discount is applied at the checkout automatically. We just show the call to action once more and that\u2019s it.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep in mind that by the time of this email we\u2019ve already sent probably 2-3 emails every day for a few days in a row. There\u2019s not much more to say to openers who haven\u2019t bought yet, it\u2019s mostly about scarcity. And for a subscriber who missed previous emails, it\u2019s very easy to understand what\u2019s happening.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>4. Canvas Freaks<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">This is the opening email to their Black Friday Sale, with a different design approach, showing products as the visual elements that make the email interesting.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9299 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2021\/09\/Canvas-Freaks.gif\" alt=\"Black_friday_email_template\" width=\"483\" height=\"512\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9299 size-full lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2021\/09\/Canvas-Freaks.gif\" alt=\"Black_friday_email_template\" width=\"483\" height=\"512\" \/><\/noscript><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The banner announces the start of the sale, shows the offer wrapped around one of the products, so it\u2019s again a very clear visual language.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">After that, the copy talks about the benefits of the products, how they affect the everyday life of the customer, shows more products, and calls to action again.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The last call to action says \u201cfind the perfect gift\u201d as the products are great for gifts and that\u2019s one of the usual angles used.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>5.\u00a0 Jerky<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9300 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2021\/09\/BFCM-email-Jerky.gif\" alt=\"Black_friday_email_template\" width=\"512\" height=\"466\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9300 size-full lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2021\/09\/BFCM-email-Jerky.gif\" alt=\"Black_friday_email_template\" width=\"512\" height=\"466\" \/><\/noscript><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The banner does even more in this one, as it\u2019s a GIF stating that Black Friday is here, showing all 3 steps of the ladder offer (spend $X get $Y off) and also gives the discount codes.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The copy invites the reader to use the opportunity and show during the biggest sale of the year.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">We show 4 of the bestselling products and call to action again.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Near the end, we invite people to use the special feature of the store which allows order now and pick a later date when they want their products to be shipped. This is nice for consumable products so people can make use of the great Black Friday offers, order more than they currently need, and receive it in the future.<\/span><\/li>\n<\/ul>\n<p>Want an extra pair of expert hands to manage your BFCM email marketing this year? Good call! This year we&#8217;re rolling out an exclusive, limited <a href=\"https:\/\/www.hustlermarketing.com\/black-friday-email-marketing-campaign-offer\/\">BFCM Email Campaign offer<\/a> where you can get 6+6 beautiful and highly strategic BFCM campaigns designed, written and managed by a professional email marketing agency (aka us) at just $999.\u00a0 <a href=\"https:\/\/www.hustlermarketing.com\/black-friday-email-marketing-campaign-offer\/\">Book<\/a> your limited slot today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With all the pressures of Black Friday Cyber Monday season that&#8217;s upon us, as you might be feeling them, in this post, you\u2019ll definitely get relieved of some. My goal is not just to show you Black Friday email templates proven to work but explain why they work so well.\u00a0 Every time you prepare an [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":9301,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[76],"tags":[75],"class_list":["post-9295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bfcm-marketing","tag-bfcm-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Actual Black Friday Cyber Monday Email Templates And Strategies That Worked For Ecomm Stores - Blog - Hustler Marketing<\/title>\n<meta name=\"description\" content=\"The most important thing about Black Friday for an ecommerce store is to nail the preparation and have your audience excited to finally get their exclusive offers. As an account manager who&#039;s been helping ecommerce clients earn 30-50% of their entire revenue from email marketing during the Black Friday season, here&#039;s a few examples of actual Black Friday Cyber Monday Email templates and the strategy behind them that we used for our client stores last Cyber Month season that got the results for us and extra revenue for the store.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hustlermarketing.com\/blog\/5-actual-black-friday-cyber-monday-templates-and-strategies-that-worked-for-ecomm-stores\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Actual Black Friday Cyber Monday Email Templates And Strategies That Worked For Ecomm Stores\" \/>\n<meta property=\"og:description\" content=\"With all the pressures of Black Friday Cyber Monday season that&#039;s upon us, as you might be feeling them, in this post, you\u2019ll definitely get relieved of\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hustlermarketing.com\/blog\/5-actual-black-friday-cyber-monday-templates-and-strategies-that-worked-for-ecomm-stores\/\" \/>\n<meta property=\"og:site_name\" content=\"Hustler Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HustlerMarketingTeam\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-25T17:05:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-05T14:48:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2021\/09\/Black-Friday-Email-Templates-from-previous-years-that-brought-in-the-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Stanislav Miljanovi\u0107\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HustlerMrktng\" \/>\n<meta name=\"twitter:site\" content=\"@HustlerMrktng\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stanislav Miljanovi\u0107\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/5-actual-black-friday-cyber-monday-templates-and-strategies-that-worked-for-ecomm-stores\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/5-actual-black-friday-cyber-monday-templates-and-strategies-that-worked-for-ecomm-stores\/\"},\"author\":{\"name\":\"Stanislav Miljanovi\u0107\",\"@id\":\"https:\/\/www.hustlermarketing.com\/#\/schema\/person\/a7ca7005786167aca6c28bfc5d84eb43\"},\"headline\":\"5 Actual Black Friday Cyber Monday Email Templates And Strategies That Worked For Ecomm Stores\",\"datePublished\":\"2021-09-25T17:05:52+00:00\",\"dateModified\":\"2025-02-05T14:48:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/5-actual-black-friday-cyber-monday-templates-and-strategies-that-worked-for-ecomm-stores\/\"},\"wordCount\":1032,\"publisher\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/5-actual-black-friday-cyber-monday-templates-and-strategies-that-worked-for-ecomm-stores\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2021\/09\/Black-Friday-Email-Templates-from-previous-years-that-brought-in-the-.png\",\"keywords\":[\"BFCM marketing\"],\"articleSection\":[\"BFCM Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/5-actual-black-friday-cyber-monday-templates-and-strategies-that-worked-for-ecomm-stores\/\",\"url\":\"https:\/\/www.hustlermarketing.com\/blog\/5-actual-black-friday-cyber-monday-templates-and-strategies-that-worked-for-ecomm-stores\/\",\"name\":\"5 Actual Black Friday Cyber Monday Email Templates And Strategies That Worked For Ecomm Stores - 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