{"id":7895,"date":"2021-06-20T09:32:17","date_gmt":"2021-06-20T09:32:17","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=7895"},"modified":"2021-06-21T15:29:59","modified_gmt":"2021-06-21T15:29:59","slug":"why-and-how-to-set-up-automated-welcome-emails-and-best-welcome-email-examples","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/why-and-how-to-set-up-automated-welcome-emails-and-best-welcome-email-examples\/","title":{"rendered":"Why And How To Set Up Automated Welcome Emails And Best Welcome Email Examples"},"content":{"rendered":"

When we see an e-commerce store attracting very high traffic, but not running a welcome email flow after an email capturing popup, the email strategist inside me cringes, but the email agency employee in me beams! <\/span>Because it\u2019s really easy for us to generate $10,000\/mo extra for them by just implementing the welcome flow.<\/span><\/p>\n

Think about this for a second – you run a lot of traffic to your website right? And then what happens to it? <\/span>They either buy or leave. If they leave (which is probably more than 95% of people) you just wasted a bunch of ad spend dollars. <\/span>Unless you\u2019re capturing emails of course. Actually not doing it is kind of dumb, unless you have a very specific strategy of say driving all the traffic straight to the checkout.<\/span><\/p>\n

\"\"

So why exactly do you need to capture email addresses with welcome pop-ups and and send welcome flow emails?<\/span><\/p>\n

Let\u2019s say you have 10,000 monthly visitors. With a conversion rate of 2%, you will get 200 purchases, and 200 people will be added to your mailing list so you can hit them up again.<\/span><\/p>\n

If you use Privy, or Justuno, or Wheelio, or some other email capture mechanism, you could be converting roughly 10-20% of visitors into emails. That\u2019s 1,000-2,000 of people per month. And then if you covert 10% of those into buyers via email, you\u2019ve just doubled your sales. <\/span>Here is our post on effective or creative ways to collect emails<\/a> of your visitors.<\/span><\/p>\n

So now that we know why capturing emails is important, let’s dive into what we do with these emails and how to automate sending them emails immediately after collecting an email.<\/p>\n

How to set up a Klaviyo welcome flow<\/h2>\n

In essence, the welcome flow process goes something like this:<\/p>\n

#1<\/strong> Visitors comes to website<\/span><\/p>\n

#2<\/strong> On exit intent, they get offered a welcome gift if they drop in their email via popup.<\/span><\/p>\n

#3<\/strong> They drop the email and a message flashes: \u201cThanks for subscribing, check your email for the gift we just sent you :)\u201d.<\/span><\/p>\n

#4<\/strong> They go check their inbox where a plain text welcome email is waiting for them. A few nice words, blah blah, plus a button \u201cClaim my Gift Here\u201d.<\/span><\/p>\n

#5<\/strong> The button sends them back to the website and notifies them that 20% off the first order has just been applied to their whole order.<\/span><\/p>\n

Ideally, you tell them with a different popup on the website that triggers after they land on site, or if it\u2019s too techy you can tell them in email already.<\/span><\/p>\n

#6<\/strong> If they don\u2019t buy, they enter a sequence of 3-4 emails that try even more to convert them to buy. Bigger gifts, scarcity, social proof, guarantees etc.<\/span><\/p>\n

\"klaviyo_welcome_flow_email\"

 <\/p>\n

So now that you know how to set a welcome flow in Klaviyo in the backend. Here’s a few example of some great welcome email examples that we have set up for our clients.<\/p>\n

Welcome Email Examples<\/h2>\n

This is a welcome flow email from one of our jewelry clients that gets sent out within 5 minutes of them entering their email into email popup box. This welcome email in minimalist and clean, and includes a discount offer that the customer was promised when they signed up.<\/p>\n

\"\"

 <\/p>\n

Here’s another welcome email example from Eternity Modern that does not only offer a welcome discount but also offers a piece of high-quality content.\u00a0 It also sends a very warm and personalised introduction into the store.<\/p>\n

\"welcome_email_examples\"

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

When we see an e-commerce store attracting very high traffic, but not running a welcome email flow after an email capturing popup, the email strategist inside me cringes, but the email agency employee in me beams! Because it\u2019s really easy for us to generate $10,000\/mo extra for them by just implementing the welcome flow. Think […]<\/p>\n","protected":false},"author":17,"featured_media":7898,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-7895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content"],"acf":[],"yoast_head":"\nWhy And How To Set Up Automated Welcome Emails And Best Welcome Email Examples - Blog - Hustler Marketing<\/title>\n<meta name=\"description\" content=\"Why collecting emails of the visitors on a high-traffic ecommerce store is important, how to set an automated email flow, and some of the best welcome email examples.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hustlermarketing.com\/blog\/why-and-how-to-set-up-automated-welcome-emails-and-best-welcome-email-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why And How To Set Up Automated Welcome Emails And Best Welcome Email Examples\" \/>\n<meta property=\"og:description\" content=\"When we see an e-commerce store attracting very high traffic, but not running a welcome email flow after an email capturing popup, the email strategist\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hustlermarketing.com\/blog\/why-and-how-to-set-up-automated-welcome-emails-and-best-welcome-email-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"Hustler Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HustlerMarketingTeam\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-20T09:32:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-21T15:29:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2021\/06\/Cleanup-your-email-list-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Monica\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HustlerMrktng\" \/>\n<meta name=\"twitter:site\" content=\"@HustlerMrktng\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Monica\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/why-and-how-to-set-up-automated-welcome-emails-and-best-welcome-email-examples\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/why-and-how-to-set-up-automated-welcome-emails-and-best-welcome-email-examples\/\"},\"author\":{\"name\":\"Monica\",\"@id\":\"https:\/\/www.hustlermarketing.com\/#\/schema\/person\/9866f3fb92bfa5cd95012385af2a11ad\"},\"headline\":\"Why And How To Set Up Automated Welcome Emails And Best Welcome Email Examples\",\"datePublished\":\"2021-06-20T09:32:17+00:00\",\"dateModified\":\"2021-06-21T15:29:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/why-and-how-to-set-up-automated-welcome-emails-and-best-welcome-email-examples\/\"},\"wordCount\":592,\"publisher\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/why-and-how-to-set-up-automated-welcome-emails-and-best-welcome-email-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2021\/06\/Cleanup-your-email-list-4.png\",\"articleSection\":[\"Content\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/why-and-how-to-set-up-automated-welcome-emails-and-best-welcome-email-examples\/\",\"url\":\"https:\/\/www.hustlermarketing.com\/blog\/why-and-how-to-set-up-automated-welcome-emails-and-best-welcome-email-examples\/\",\"name\":\"Why And How To Set Up Automated Welcome Emails And Best Welcome Email Examples - 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