{"id":593,"date":"2018-12-03T11:59:31","date_gmt":"2018-12-03T10:59:31","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=593"},"modified":"2025-02-06T23:25:00","modified_gmt":"2025-02-06T23:25:00","slug":"%f0%9f%a4%a9%f0%9f%92%b03-day-9k-promo-breakdown-of-email-marketing-elements-%f0%9f%94%9d%f0%9f%93%ab","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/%f0%9f%a4%a9%f0%9f%92%b03-day-9k-promo-breakdown-of-email-marketing-elements-%f0%9f%94%9d%f0%9f%93%ab\/","title":{"rendered":"3-day, $9k in Promo With Email: Breakdown of Email Marketing Elements"},"content":{"rendered":"<p>No long-ass content post this time. Just a pure breakdown of actual strategies that racked up $9000~ for a client from a single promo from email marketing. Every single one of them deserves a post on its own (check my older posts on the blog; I probably wrote about it before).<\/p>\n<h2><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-594 size-large lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-06-at-11.12.20-AM-1024x467.png\" alt=\"Email marketing 9k campaign breakdown\" width=\"1020\" height=\"465\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-594 size-large lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-06-at-11.12.20-AM-1024x467.png\" alt=\"Email marketing 9k campaign breakdown\" width=\"1020\" height=\"465\" \/><\/noscript><\/h2>\n<p>Here&#8217;s a few elements from this Email Campaign:<\/p>\n<ol>\n<li>Multi-day promotion instead of a single-day blast.<\/li>\n<li>Initial stages were split-tested.<\/li>\n<li>Highly segmented sending: firstly hot list, then active buyers, active non-buyers, non-active buyers, non-active non-buyers.<\/li>\n<li>Not annoying: people who opened the 1st email got only 1 more. People who didn\u2019t open the 1st email got two more.<\/li>\n<li>The inclusion of non-active segments in a way that drives sales but DOES NOT harm deliverability too much.<\/li>\n<li>Re-sending to non-openers once.<\/li>\n<li>Proper naming of campaigns to avoid confusion (actually messed up the name on the last email haha, but subscribers can\u2019t see that).<\/li>\n<li>You can\u2019t see that, but I used a \u201cdifferent\u201d offer, fixed $$ off instead of %. It adds up to exactly the same, but looks &amp; feels different. I wrote about this last time; check it.<\/li>\n<\/ol>\n<p>How did the email look like? Very basic. Company header, footer, promo banner 600px x 600px with a call to action, 2 paragraphs of text, and a button. The last day had a timer too.<\/p>\n<p>Btw, this is a roughly 50k email list. There are roughly 15k people that are emailed regularly (active\/hot). Those people also generated roughly $6,500 of sales. Inactives have been left alone for a while. Actives matter.<\/p>\n<p>We\u2019ve been working on and keeping the list clean for months. If you have a similar number of people on your list, there are probably way fewer active people in it.<\/p>\n<p>Now think about all these strategies, especially about the ones you are not using yet. Time to learn &amp; implement!<\/p>\n<p>Hope this helps,<br \/>\nBostjan<\/p>\n<p><strong>P.S.<\/strong> Guess how much this promotion cost? About an hour of a designer\u2019s time and 2 hours of my time. I love emails :)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No long-ass content post this time. Just a pure breakdown of actual strategies that racked up $9000~ for a client from a single promo from email marketing. Every single one of them deserves a post on its own (check my older posts on the blog; I probably wrote about it before). Here&#8217;s a few elements [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[2,37],"tags":[35],"class_list":["post-593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revenue","category-success-stories","tag-email-campaigns"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3-day, $9k in Promo With Email: Breakdown of Email Marketing Elements - Blog - Hustler Marketing<\/title>\n<meta name=\"description\" content=\"Now think about all these strategies, especially about the ones you are not using yet. 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