{"id":587,"date":"2018-11-26T11:59:25","date_gmt":"2018-11-26T10:59:25","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=587"},"modified":"2025-02-06T23:26:56","modified_gmt":"2025-02-06T23:26:56","slug":"%f0%9f%a4%bc%e2%98%a0mortal-kombat-ecom-edition-5-off-vs-20-off-who-wins-%f0%9f%86%9a%f0%9f%a4%ba","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/%f0%9f%a4%bc%e2%98%a0mortal-kombat-ecom-edition-5-off-vs-20-off-who-wins-%f0%9f%86%9a%f0%9f%a4%ba\/","title":{"rendered":"Mortal Kombat eCom Edition: Straight Discount or Percentage Off &#8211;  Who Wins?"},"content":{"rendered":"<p>The success of any promotional campaign (FB ad, email, random small-town bakery\u2026) is dependent on 3 things:<\/p>\n<ul>\n<li>The Strength of The List\/Audience (if the people on your list\/you drive suck b00lz, it won\u2019t matter).<\/li>\n<li>The Strength of the Copy (if the words and pics you use on ads\/emails\/\u2026 are bad, your conversion will be bad too).<\/li>\n<li>The Strength of the offer (also product\/service).<\/li>\n<\/ul>\n<p>This strength of the offer is arguably the most powerful one.<\/p>\n<p>Have a look at the Nike AF1 ad, bruh!!! It\u2019s really bad copy and \u201cpoor design\u201d does not do it justice. But guess what. If you like Nike, I\u2019m guessing you\u2019d probably click that and grab a pair for yourself. ?<\/p>\n<p>After being sure it\u2019s not some kind of spam, of course.<\/p>\n<p>If the offer is really good, the copy almost doesn&#8217;t matter. The list\/audience still kind of does (I can explain this one next time).<\/p>\n<p>I could go on a long rant about which brands are pulling this off today, etc\u2026 but let\u2019s get practical.<\/p>\n<p>Your classic offers are <strong>discounts<\/strong>. The oldest trick in the book. People simply can\u2019t resist a good bargain. I primarily deal with emails, but this goes for various ad offers too.<\/p>\n<p>What sort of discount should you give to people, and should it be % off or a fixed fee $$ off?<\/p>\n<p>There\u2019s a two-word answer to that. <strong>It depends<\/strong>.<\/p>\n<p>The concept of perceived value would be offended at me explaining it with this example, but let\u2019s do it anyway, who cares about offending anyone anyway.<\/p>\n<p>Let\u2019s say your product list price is $23.99.<\/p>\n<p>You can give the people a 20% discount on the item.<\/p>\n<p>Or you can give them $5 off.<\/p>\n<p>Pretty much the same for your pocket &#8211; but might be wildly different results. I haven\u2019t done any research or tested this with ads &#8211; but it can work wonders in email.<\/p>\n<p>With lower-priced products, the fixed fee off usually needs to be done with a bundle; otherwise, it doesn\u2019t work for obvious (marginal :D) reasons.<\/p>\n<p>Let me give you another example &#8211; the usual discount scheme we had for a client was 60% off on the website and an additional 20% off on that.<\/p>\n<p>Then we changed it to $50 OFF (but only orders above $189). Campaign crushed it. (Check the example) Btw, if you wonder about the segmentation used in the campaign or the epic open rates, check some of my other posts on the blog.<\/p>\n<p>So look, it really depends on what you\u2019re doing and to whom you\u2019re selling. A Mexican client is doing great with an offer of 100 pesos off. It\u2019s like $5, but it seems a lot in a different currency.<\/p>\n<p>Just play around, do some testing, and you\u2019ll find some really cool stuff.<\/p>\n<h4>And another tip &#8211; mix them up. Don\u2019t always just go percentage discount mode, and don\u2019t always just go fixed fee off. People get tired and bored, so if you mix it up, it will be better.<\/h4>\n<p>As said, I\u2019m rocking this with email, but haven\u2019t tested on ads, so anyone that has lots of experience with that, please do share. ?<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-589 size-large lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-08-30-at-10.27.44-AM-1024x57.png\" alt=\"Email marketing success of a promotion\" width=\"1020\" height=\"57\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-589 size-large lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-08-30-at-10.27.44-AM-1024x57.png\" alt=\"Email marketing success of a promotion\" width=\"1020\" height=\"57\" \/><\/noscript><\/p>\n<p>If you want me to address the strength of the list\/audience and\/or the strength of the promo copy, do mention that in the comments. I can bust some stuff out next week. Any questions are also welcome, of course; I\u2019ll try to answer as much as I can.<\/p>\n<p>Best,<br \/>\nBostjan \u270c\ufe0f\u26a1\ufe0f<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The success of any promotional campaign (FB ad, email, random small-town bakery\u2026) is dependent on 3 things: The Strength of The List\/Audience (if the people on your list\/you drive suck b00lz, it won\u2019t matter). The Strength of the Copy (if the words and pics you use on ads\/emails\/\u2026 are bad, your conversion will be bad [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mortal Kombat eCom Edition: Straight Discount or Percentage Off - Who Wins? - Blog - Hustler Marketing<\/title>\n<meta name=\"description\" content=\"Your customers simply can\u2019t resist a good bargain. 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