{"id":574,"date":"2018-11-05T11:59:10","date_gmt":"2018-11-05T10:59:10","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=574"},"modified":"2025-02-25T12:56:29","modified_gmt":"2025-02-25T12:56:29","slug":"ready-to-turn-pro-klaviyo-vs-mailchimp-for-ecom-email-marketers-guide","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/ready-to-turn-pro-klaviyo-vs-mailchimp-for-ecom-email-marketers-guide\/","title":{"rendered":"Ready to turn pro? Klaviyo vs Mailchimp for eCom [Email Marketer\u2019s Guide]"},"content":{"rendered":"<h2>Okay, so your store is doing well. More than well, you\u2019re turning 6 figures in revenue each month, and you\u2019re on your way to squeezing every little cent (of profit) from your store.<\/h2>\n<p>Your product research is doing well, your pixel is trained and crushing it, your team handles most of the heavy lifting. The next key area you KNOW you have to improve is email marketing\u2026<\/p>\n<p>But you don\u2019t know much about it. It\u2019s just emails to people who buy\/are about to buy your stuff, right? One of the first questions people ask in relation to email, and I\u2019m sure you\u2019ve seen it tons in the group too, is \u201cShould I use Klaviyo or Mailchimp?\u201d. I\u2019ll help you out with that decision today as best as I can.<\/p>\n<p>&nbsp;<\/p>\n<h3><b>#1 Having a centralized system is better<\/b><\/h3>\n<p>Various apps might help you for a while, but once you\u2019re turning large numbers, you want to have a something a little more solid. There\u2019s a lot of automated emails going on for an ecom store (cart abandon, welcome, thank you emails, order updates etc), so you want to have that in one place.<\/p>\n<p>Otherwise, you have 10 different logins to all these apps, and there\u2019s no centralized dashboard. You have no clue how you\u2019re doing, and moreover, most of these apps don\u2019t allow much customization.<\/p>\n<p>Once you\u2019re ready to turn pro, you should be using a dedicated powerful email marketing software. Here are a few of the things I\u2019ve seen stores use for ecommerce:<\/p>\n<ul>\n<li>Mailchimp<\/li>\n<li>Klaviyo<\/li>\n<li>Bronto<\/li>\n<li>Active Campaign<\/li>\n<li>Pornhub\u2026 Just kidding &#8211; it was Hubspot :=)<\/li>\n<\/ul>\n<p>But to be honest, the biggest players in ecom are definitely MailChimp and Klaviyo. So let\u2019s see how they can compare.<\/p>\n<h3><b>2# Mailchimp Vs Klaviyo <\/b><\/h3>\n<h4><b>2.1 Deliverability (do your emails get to the inbox)<\/b><\/h4>\n<p>Unless you\u2019re using a dedicated IP address to send emails, you are using a shared IP pool. Meaning that Klaviyo and Mailchimp both have a bunch of servers, and assign you a range of IPs. You share those IPs with other users in your group.<\/p>\n<p>Here\u2019s the kicker &#8211; if you are sharing your IP with bad senders, your emails may end up in spam because of THEIR bad practices. So if you\u2019re not sure, it\u2019s always good to check that on <a href=\"http:\/\/www.senderscore.org\">www.senderscore.org<\/a> or just ask support to change your group etc.<\/p>\n<p>Based on personal research (and that of my mentors, friends) we\u2019ve found that Klaviyo pretty much rocks it, and Mailchimp does tend to have some issues sometimes. Basic logic explains it too &#8211; Mailchimp is the most famous, and lots of people who have no clue are joining it and sending out emails with bad practices etc.<\/p>\n<h4><b>2.2 Split-Testing Automations\/Flows<\/b><\/h4>\n<p>As I mentioned many times before (search the group for my name), automated emails are SUPER important. Flows can amount to more than 5% of your total revenue. I\u2019m working with a store now that does 600k\/mo, and just cart abandon + welcome flows are doing 37k\/mo. Two automated flows\u2026<\/p>\n<p>As always, there\u2019s a kicker &#8211; you need to continually split-test subject lines and change stuff up on those.<\/p>\n<p>On Mailchimp, you cannot split-test automations (as they call them), but on Klaviyo it\u2019s not a problem. (+IMAGE)<\/p>\n<h4><b>2.3 Live Support <\/b><\/h4>\n<p>If you\u2019re pushing very hard with emails, you will be having new ideas all the time. Can I trigger a website popup upon people clicking an email? Can I tag people and separate them in the flow based on the time they joined? Will the flow\/automation I constructed work flawlessly?<\/p>\n<p>Both software have Live support, but the level of service is very different.<\/p>\n<p>I usually find Klaviyo staff very fast and efficient, sometimes even creating flows for me etc. There are of course some newbies that are kinnda slow and don\u2019t know stuff &#8211; I usually just ask for some senior guys straight away. And yes, by now I know most of the support people by name, haha.<\/p>\n<p>In Mailchimp, the few times I chatted with them, they were friendly and helpful. But the problem was in Mailchimp itself. It simply cannot do tagging, advanced flow logic, and much other technical stuff. In addition, the live support button is somehow hidden, almost like they don\u2019t want people to find support.<\/p>\n<h4><b>2.4 Dynamic Data, After Ship &amp; Other Integration <\/b><\/h4>\n<p>Shopify has DEEP integration with Klaviyo. Which means a ton of dynamic data. Want to include the name of the product a customer put into checkout into cart abandon flow? You got it. Want to put the customer\u2019s name into a button (Bostjan, Click Here)? Yup. Want to construct a \u201crecently viewed items\u201d section, kinda like what Amazon does for you? Yeah, Klaviyo gotcha.<\/p>\n<p>On Mailchimp, none of those things can be done. Sure, it does have some dynamic data, but not much in regards to e-commerce.<\/p>\n<p>Which makes sense. MailChimp was developed way before e-commerce boomed, so they had no idea of the features that will be needed. They\u2019re trying to catch up but&#8230;<\/p>\n<h4><b>2.5 Pricing (with Pics)<\/b><\/h4>\n<p>Let\u2019s say you have 40,000 subs. That\u2019s already a nice list. And btw, list size does not matter as much as you think. I have clients with 30,000 people making 50k off of emails, and I have had clients with 200,000 people doing 20k off of email.<\/p>\n<p>Klaviyo 40,000 people &#8211; $700.<\/p>\n<p>Mailchimp Pro 40,000 &#8211; $450<\/p>\n<p>The verdict? Who cares about $250. Like seriously, what a stupid argument that is. You\u2019d actually use something inferior just based on the pricing? If you\u2019re worried about $250 (or $1,000) a month that you have a bigger problem and should not be thinking about serious email marketing yet.<\/p>\n<h4><b>2.6 Native Gender Segmentation <\/b><\/h4>\n<p>Okay, this is the only thing I give to Mailchimp. They have a function that separates people to male and female. I think it\u2019s somehow linked to google analytics etc. Not exactly sure how accurate it is, but it did fine for one client where it really mattered.<\/p>\n<p>Like, I don\u2019t want to be selling leg-shaving stuff to guys, so this helped. I don\u2019t think Klaviyo has this function.<\/p>\n<h4><b>2.7 Native Browse Abandonment <\/b><\/h4>\n<p>Browse abandonment is a cool little flow. In case you don\u2019t know, it\u2019s kinda like abandoned cart, but for viewed items. So somebody looks at a few products on the website, and then an email gently reminds them about it and gives a discount an hour later (only once a month or so tho, otherwise it\u2019s annoying).<\/p>\n<p>You can simply set that up in Klaviyo, but can&#8217;t do it in MailChimp. You need external apps\/integrations for that and it\u2019s a mess.<\/p>\n<h4><b>2.8 Setting Up Tags &amp; Logic<\/b><\/h4>\n<p>Okay, this is REALLY cool. With the tags and advanced flow logic, you can really play. How about sending a dedicated welcome sequence to people who join your list via cart abandon sequence?<\/p>\n<p>How about tagging everyone who bounced email too many times, and then excluding them from the future campaigns so your deliverability doesn\u2019t suffer? Or tagging buyers of a specific items, and sending them a dedicated flow? Or\u2026 I mean damn, there are literally almost unlimited options.<\/p>\n<p>This is a 3-language, split-testing abandon cart flow, that\u2019s using some very specific tagging too. No way you can replicate this in Mailchimp. You could do it in Active Campaign, but they\u2019re not so good for ecom. I think Bronto could handle it too, but they\u2019re way more expensive and just\u2026 too old school.<\/p>\n<p>Bostjan<\/p>\n<p>&nbsp;<\/p>\n<p><strong>P.S<\/strong><\/p>\n<p>Please note that I am affiliated with Klaviyo, although their partner program kind of sucks &#8211; frankly speaking. But I just can\u2019t help NOT recommending them, since I love using their software.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Okay, so your store is doing well. More than well, you\u2019re turning 6 figures in revenue each month, and you\u2019re on your way to squeezing every little cent (of profit) from your store. Your product research is doing well, your pixel is trained and crushing it, your team handles most of the heavy lifting. The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ready to turn pro? Klaviyo vs Mailchimp for eCom [Email Marketer\u2019s Guide] - Blog - Hustler Marketing<\/title>\n<meta name=\"description\" content=\"Various apps might help you for a while, but once you\u2019re turning large numbers, you want to have a something a little more solid. 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