{"id":4978,"date":"2020-12-10T17:51:31","date_gmt":"2020-12-10T17:51:31","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=4978"},"modified":"2025-02-05T15:38:00","modified_gmt":"2025-02-05T15:38:00","slug":"black-friday-cyber-monday-report-we-drove-5-8-million-or-26-of-total-revenue-from-email-marketing-for-our-clients","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/black-friday-cyber-monday-report-we-drove-5-8-million-or-26-of-total-revenue-from-email-marketing-for-our-clients\/","title":{"rendered":"Black Friday Cyber Monday Report: We Drove $5.8 Million Or 26% Of Total Revenue From Email Marketing For Our Clients"},"content":{"rendered":"

Yes, we made nearly $6 million in a month for our clients from email marketing alone!<\/p>\n

But let’s rewind a bit and see how we got there.<\/p>\n

It’s no secret that Black Friday is the biggest occasion for any ecommerce brand. But this year was doubly special. Buoyed by a push in ecommerce due to the pandemic lockdowns, all the brick & mortal store losses were ecommerce’s gain. And just as Adobe had predicted<\/a>, this year turned out to be the biggest Black Friday in years.\u00a0 Shopify reportedly processed<\/a> $2.4Bn worth of products on Black Friday and the season saw a 76% YoY increase in sales!<\/p>\n

For us at Hustler Marketing, we knew that our task was cut out for us, but it was one we were prepared for and then some.<\/p>\n

Preparations for Black Friday had started months before the event, with our account managers, strategists and creatives going into overdrives on the clients’ Black Friday campaign strategy for the big week. Meetings with clients fleshed out the campaign direction, the offers, and the creatives. We even pushed out educational content on Black Friday email marketing strategies<\/a> and design best practices<\/a> on our blog. This was also one of the longest BFCM seasons as Black Friday promotions started as early as Nov 12 and went on for a few days after.<\/p>\n

Our team worked day and night strategizing, planning, designing, adapting and delivering campaigns through the whole week.<\/p>\n

Here’s just a glimpse of what went behind ONE campaign, courtesy a round of appreciation for some of our rockstars at Hustler who made amazing results happen for Blendjet and another client.<\/p>\n

\"\"

Needless to say, our designers rose to the occasion. What’s a great Black Friday campaign if not for showcasing some of the best of promotional email designs? Here’s just a couple.<\/p>\n

\"animated

 <\/p>\n

And now the results:<\/strong><\/h2>\n

1. Email Marketing fetched a revenue of $5,871,773 or $5.87 million across our 50 clients<\/p>\n

The overall store revenue for the clients was $22 million so essentially email marketing drove 26% of the overall store revenue across 50 clients including the ones that did not do campaigns.<\/p>\n

\"\"

The Email Revenue for the same stores in October was $2.47 million, meaning the email revenue contributed a boost of over 137% increase during the Black Friday month.<\/p>\n

\"Email

2. Blendjet, one of our clients who had made $600k from the Black Friday month<\/a> last year beat their own record clocking $805,204 in email marketing revenue<\/strong> with $461,893 coming in from campaigns and $343,311 from flows this time round. Their email contribution went up to 16%, an increase of over 88% compared to last year.<\/p>\n

\"Blendjet_email_marketing_stats\"

3. One of our clients in the indoor plant growing niche, recorded 71% of their total revenue from email<\/strong> marketing in the cyber week alone.<\/p>\n

 <\/p>\n

\"KLaviyo_emailmarketing_stats_CyberWeek\"

4. Between Nov 20-30, our top 25 clients had a sales trajectory that looked like this:<\/p>\n

\"Black_friday_2020_data_ecommerce\"

Highlights:<\/strong><\/p>\n