{"id":27843,"date":"2025-12-24T10:54:01","date_gmt":"2025-12-24T10:54:01","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=27843"},"modified":"2025-12-28T15:29:21","modified_gmt":"2025-12-28T15:29:21","slug":"7-email-lessons-were-taking-into-next-years-holiday-season","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/7-email-lessons-were-taking-into-next-years-holiday-season\/","title":{"rendered":"7 Email Lessons We&#8217;re Taking Into Next Year&#8217;s Holiday Season"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">This year, 40 brands trusted us to execute their Black Friday and Cyber Monday <a href=\"https:\/\/www.hustlermarketing.com\/blog\/the-most-effective-email-marketing-campaign-strategies-for-2025\/\"><strong>email strategies<\/strong><\/a>. Together, we sent over 850 emails announcing the hottest sales to around 106 million people, generating a combined $50 million in revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After the whirlwind of the season, our team came together to analyze what worked, what didn\u2019t, and what surprised us. Here are the 7 key lessons we\u2019re taking from this year\u2019s BFCM, and how you can apply them to crush it in 2026. Because the best holiday season starts at the end of the one before. Trust us\u2026we know.<\/span><\/p>\n<h2><b>Lesson #1: Start Planning Early\u00a0<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>What we learned:<\/b><span style=\"font-weight: 400;\"> Early planning benefits everyone. At <strong><a href=\"https:\/\/www.hustlermarketing.com\/\">Hustler<\/a><\/strong>, we begin developing client strategies as early as August. Initial deliverables are ready by September, and campaigns are scheduled about five days before launch after a careful review.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Why it matters:<\/b><span style=\"font-weight: 400;\"> Planning ahead allows you to approach strategy with a clear head instead of under pressure. Scheduling campaigns in advance also mitigates stress and protects against platform outages. For example, Amazon Web Services (AWS) and tools like Klaviyo have experienced downtime in past seasons. Scheduled campaigns ensure emails go out even if the platform is temporarily down.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Real example:<\/b><span style=\"font-weight: 400;\"> One client shared this comment right after Black Friday.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-27850 size-large lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image8-1024x153.png\" alt=\"Harry Example\" width=\"800\" height=\"120\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image8-1024x153.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image8-300x45.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image8-768x115.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image8-1536x230.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image8.png 1868w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-27850 size-large lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image8-1024x153.png\" alt=\"Harry Example\" width=\"800\" height=\"120\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image8-1024x153.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image8-300x45.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image8-768x115.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image8-1536x230.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image8.png 1868w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>How to apply it for 2026:<\/b><span style=\"font-weight: 400;\"> Gather insights from this year and save them for Q3 2026. Begin planning early, schedule campaigns in advance, and spend the season monitoring sales, not scrambling to send emails.<\/span><\/li>\n<\/ul>\n<h2><b>Lesson #2: Start your Sales Early\u00a0<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>What we learned:<\/b><span style=\"font-weight: 400;\"> By the fourth Friday in November, many shoppers are already spending elsewhere. Early, email-exclusive \u201cEarly Bird\u201d sales starting in early November can capture attention before wallets run dry.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Why it matters:<\/b><span style=\"font-weight: 400;\"> Early campaigns test interest, relieve shipping stress, and ensure timely delivery before Christmas. Pre-sale opt-ins build anticipation, create exclusivity, and identify your most loyal customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Real example:<\/b><span style=\"font-weight: 400;\"> One client\u2019s Early Birds email, sent November 5, drove significant early engagement and revenue.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-27854 size-large lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image3-1024x331.png\" alt=\"client\u2019s Early Birds email,\" width=\"800\" height=\"259\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image3-1024x331.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image3-300x97.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image3-768x249.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image3.png 1372w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img decoding=\"async\" class=\"aligncenter wp-image-27854 size-large lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image3-1024x331.png\" alt=\"client\u2019s Early Birds email,\" width=\"800\" height=\"259\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image3-1024x331.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image3-300x97.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image3-768x249.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image3.png 1372w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>How to apply it for 2026:<\/b><span style=\"font-weight: 400;\"> Review your 2025 performance: traffic trends before Black Friday, teaser email results, and competitor timing. Segment top customers and create a VIP list for early access.<\/span><\/li>\n<\/ul>\n<h2><b>Lesson #3: Do a Temperature Check\u00a0\u00a0<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>What we learned:<\/b><span style=\"font-weight: 400;\"> Understanding your list behavior beforehand helps predict Black Friday performance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Why it matters: <\/b><span style=\"font-weight: 400;\">If your list is growing rapidly, consider gradually spacing emails to avoid crashing your site. If engagement is low, supplement email with top-of-funnel advertising.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Real example:<\/b><span style=\"font-weight: 400;\"> One client generated over $2 million from new customers through Meta ads during BFCM.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-27853 size-large lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image4-1024x378.png\" alt=\"client generated over $2 million\" width=\"800\" height=\"295\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image4-1024x378.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image4-300x111.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image4-768x284.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image4-1536x567.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image4.png 1999w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img decoding=\"async\" class=\"aligncenter wp-image-27853 size-large lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image4-1024x378.png\" alt=\"client generated over $2 million\" width=\"800\" height=\"295\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image4-1024x378.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image4-300x111.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image4-768x284.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image4-1536x567.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image4.png 1999w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>How to apply it for 2026: <\/b><span style=\"font-weight: 400;\">Analyze your 2025 list: buyers, repeat buyers, engaged non-buyers, and new customers. Compare trends to previous periods, and adjust campaigns and ad spend accordingly.<\/span><\/li>\n<\/ul>\n<h2><b>Lesson #4: Work smarter, not harder<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>What we learned:<\/b><span style=\"font-weight: 400;\"> Leverage all the functionality of your ESP to create personalized funnels.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Why it matters:<\/b><span style=\"font-weight: 400;\"> Instead of blasting emails to everyone, target users based on behavior. Examples include Black Friday-specific Checkout Abandonment flows showing browsed products or Welcome flows with instant discount codes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Real example:<\/b><span style=\"font-weight: 400;\"> A client\u2019s Black Friday Welcome flow delivered discount codes immediately to new subscribers, driving instant purchases without waiting for a newsletter.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-27856 size-large lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image1-1024x340.png\" alt=\"client\u2019s Black Friday Welcome flow delivered discount codes\" width=\"800\" height=\"266\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image1-1024x340.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image1-300x100.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image1-768x255.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image1.png 1390w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-27856 size-large lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image1-1024x340.png\" alt=\"client\u2019s Black Friday Welcome flow delivered discount codes\" width=\"800\" height=\"266\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image1-1024x340.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image1-300x100.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image1-768x255.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image1.png 1390w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>How to apply it for 2026:<\/b><span style=\"font-weight: 400;\"> Test personalized flows for other sales events throughout the year, they\u2019re a simple way to increase revenue.<\/span><\/li>\n<\/ul>\n<h2><b>Lesson #5: Implement ultra-urgency<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>What we learned:<\/b><span style=\"font-weight: 400;\"> Certain niches respond strongly to limited-time offers lasting only a few hours rather than a full day.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Why it matters:<\/b><span style=\"font-weight: 400;\"> Ultra-urgency creates high engagement. Subscribers anticipate emails and click immediately to secure deals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Real example:<\/b><span style=\"font-weight: 400;\"> A supplement brand offered discounts that decreased over time, prompting immediate purchases.<\/span><\/li>\n<\/ul>\n<p data-wp-editing=\"1\">\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-27860 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/BF-HH-212x300.png\" alt=\"BF HH\" width=\"212\" height=\"300\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/BF-HH-212x300.png 212w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/BF-HH.png 612w\" sizes=\"(max-width: 212px) 100vw, 212px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-27860 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/BF-HH-212x300.png\" alt=\"BF HH\" width=\"212\" height=\"300\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/BF-HH-212x300.png 212w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/BF-HH.png 612w\" sizes=\"(max-width: 212px) 100vw, 212px\" \/><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-27855 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image2-300x101.png\" alt=\"supplement brand offered discounts\" width=\"300\" height=\"101\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image2-300x101.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image2.png 686w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-27855 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image2-300x101.png\" alt=\"supplement brand offered discounts\" width=\"300\" height=\"101\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image2-300x101.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image2.png 686w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>How to apply it for 2026:<\/b><span style=\"font-weight: 400;\"> Test this approach with a campaign in Q1 or Q2\u2014the results can be surprisingly strong.<\/span><\/li>\n<\/ul>\n<h2><b>Lesson #6: Subject lines make it or break it.\u00a0<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>What we learned:<\/b><span style=\"font-weight: 400;\"> During the holiday season, inboxes are crowded. Generic subject lines like \u201cLast Chance!\u201d are easily ignored.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Why it matters:<\/b><span style=\"font-weight: 400;\"> Your subject line determines whether your email is opened. Even the best offer won\u2019t perform if no one sees it.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Real example: <\/b><span style=\"font-weight: 400;\">A\/B testing of subject lines revealed a clear winner for one client\u2019s campaign, impacting open rates and revenue.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-27859 size-large lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/untitled_design__4_-1024x252.png\" alt=\"Subject lines make it or break it.\" width=\"800\" height=\"197\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/untitled_design__4_-1024x252.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/untitled_design__4_-300x74.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/untitled_design__4_-768x189.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/untitled_design__4_-1536x378.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/untitled_design__4_.png 1915w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-27859 size-large lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/untitled_design__4_-1024x252.png\" alt=\"Subject lines make it or break it.\" width=\"800\" height=\"197\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/untitled_design__4_-1024x252.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/untitled_design__4_-300x74.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/untitled_design__4_-768x189.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/untitled_design__4_-1536x378.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/untitled_design__4_.png 1915w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>How to apply it for 2026: <\/b><span style=\"font-weight: 400;\">Test different subject line strategies early in the year to learn what resonates with your audience.<\/span><\/li>\n<\/ul>\n<h2><b>Lesson #7: Watch your tone<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>What we learned: <\/b><span style=\"font-weight: 400;\">Emails should focus on the problem your product solves, not just the sale.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Why it matters:<\/b><span style=\"font-weight: 400;\"> A strong brand voice is crucial year-round, but it\u2019s most impactful during BFCM. Customers connect with solutions, not just discounts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Real example:<\/b><span style=\"font-weight: 400;\"> A client used a simple subject line and preheader that addressed a customer problem before presenting the product as the solution.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-27851 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image7.png\" alt=\"Watch your tone\" width=\"478\" height=\"176\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image7.png 478w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image7-300x110.png 300w\" sizes=\"(max-width: 478px) 100vw, 478px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-27851 size-full lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image7.png\" alt=\"Watch your tone\" width=\"478\" height=\"176\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image7.png 478w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/image7-300x110.png 300w\" sizes=\"(max-width: 478px) 100vw, 478px\" \/><\/noscript><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>How to apply it for 2026: <\/b><span style=\"font-weight: 400;\">Highlight the problem your product solves in your messaging, not just the product itself.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The common thread across all 7 lessons? Strategize to stand out. With this mindset, your 2026 Black Friday and Cyber Monday plan will reach a whole new level. Think we missed something? Share your thoughts in the comments below.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This year, 40 brands trusted us to execute their Black Friday and Cyber Monday email strategies. Together, we sent over 850 emails announcing the hottest sales to around 106 million people, generating a combined $50 million in revenue. After the whirlwind of the season, our team came together to analyze what worked, what didn\u2019t, and [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":27846,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[225,76,223,18],"tags":[],"class_list":["post-27843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bfcm","category-bfcm-marketing","category-email-marketing","category-emerging-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Email Lessons We&#039;re Taking Into Next Year&#039;s Holiday Season<\/title>\n<meta name=\"description\" content=\"Discover 7 proven email marketing lessons from this holiday season to boost opens, clicks, and conversions next year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hustlermarketing.com\/blog\/7-email-lessons-were-taking-into-next-years-holiday-season\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Email Lessons We&#039;re Taking Into Next Year&#039;s Holiday Season\" \/>\n<meta property=\"og:description\" content=\"This year, 40 brands trusted us to execute their Black Friday and Cyber Monday email strategies. Together, we sent over 850 emails announcing the hottest\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hustlermarketing.com\/blog\/7-email-lessons-were-taking-into-next-years-holiday-season\/\" \/>\n<meta property=\"og:site_name\" content=\"Hustler Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HustlerMarketingTeam\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-24T10:54:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-28T15:29:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/12\/7-email-marketing-lesson-from-BFCM-2025.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lucia Pazos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" 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