{"id":27538,"date":"2025-11-19T12:58:35","date_gmt":"2025-11-19T12:58:35","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=27538"},"modified":"2025-11-27T16:22:27","modified_gmt":"2025-11-27T16:22:27","slug":"10-ugc-ad-formats-that-dominate-during-bfcm-and-the-holiday-season","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/10-ugc-ad-formats-that-dominate-during-bfcm-and-the-holiday-season\/","title":{"rendered":"10 UGC Ad Formats That Dominate During BFCM and the Holiday Season"},"content":{"rendered":"

We\u2019re heading into the Black Friday Cyber Monday (BFCM) season, but in truth, Black Friday is just the start of the whole end-of-year holiday season craziness.\u00a0<\/span><\/p>\n

We slide straight from Thanksgiving into BFCM into early Christmas shopping, and then we head into \u201cNew Year, New You\u201d deals \u2026 Which means <\/span>there\u2019s no slowing down on UGC ads for the rest of the year. <\/b>If anything, they\u2019re going to be ramping up!\u00a0<\/span><\/p>\n

Here\u2019s another truth for you: There\u2019s no collection of universal ad formats that dominate during the holiday season. <\/span>Successful formats vary from year to year and also change by niche. <\/b>So if you\u2019re planning your UGC ads strategy, it\u2019s less about cookie-cutter templates and more about strategic adaptations of proven concepts.\u00a0<\/span><\/p>\n

That being said, <\/span>here are 10 UGC ad formats that have been shown to work<\/b> during these kinds of hyped-up holiday rushes. Take them and make \u2018em your own!\u00a0<\/span><\/p>\n

10 Adaptable UGC Formats for Holiday Success\u00a0<\/b><\/h2>\n

1. Holiday- or BFCM Enhanced Testimonials\u00a0<\/b><\/h3>\n

Authentic testimonials are always winners. <\/span>People want to see and hear someone else talking about the thing they\u2019re considering. <\/b>Those virtual human-to-human interactions matter, and that doesn\u2019t change over the holidays.\u00a0<\/span><\/p>\n

Take your proven testimonial ads and revamp them with a <\/span>BFCM\/Christmas banner or overlay<\/b>. If possible, create a whole new testimonial in which your creator specifically references the occasion. This type of UGC can attract new buyers, but it\u2019s particularly effective for audiences who already know your brand and just need a gentle nudge to make a purchase.\u00a0<\/span><\/p>\n

2. \u201cBest Deal of the Year\u201d Storytelling\u00a0<\/b><\/h3>\n

Take your client\u2019s proven storytelling format and amp it up with urgency messaging. Instead of the usual <\/span>\u201cHere\u2019s how this product changed my life\u201d<\/span><\/i> narrative, get your creators to frame it as <\/span>\u201cHere\u2019s how this product changed my life, and now <\/span><\/i>you<\/i><\/b> can get it at the best price it\u2019s been all year.\u201d\u00a0<\/span><\/i><\/p>\n

The story structure stays the same (problem, discovery, transformation), but every beat should include subtle reminders about the fact that this is a <\/span>limited-time opportunity<\/b>. This format is particularly effective because it maintains the emotional connection of storytelling while also creating a sense of urgency around the deal’s timing.\u00a0<\/span><\/p>\n

3. Gift-Focused Problem\/Solution\u00a0<\/b><\/h3>\n

The classic problem-solution format always works well.\u00a0<\/span><\/p>\n

You can give it a holiday makeover by reframing the problem as a gift-giving dilemma,<\/b> which is effective because <\/span>everyone\u2019s<\/span><\/i> looking for gift ideas over the holidays. Cyber Monday is usually an excellent starting point for gift-giving UGC angles, because everyone\u2019s bought for themselves over Black Friday, and Cyber Monday needs a reframe to maintain a high level of success.\u00a0<\/span><\/p>\n

For example, instead of <\/span>\u201cI struggled with dry skin,\u201d<\/span><\/i> tweak it to <\/span>\u201cI never knew what to get my sister until I found this amazing skincare set.\u201d<\/span><\/i> This format taps into that universal gift anxiety. We all <\/span>want<\/span><\/i> to give amazing presents, but choosing something both meaningful and practical can be tricky.\u00a0<\/span><\/p>\n

4. Christmas\/BFCM Countdown Testimonials\u00a0<\/b><\/h3>\n

Countdowns play right into the psychology of selling. <\/b>Countdown testimonials combine the trust-building power of real-person testimonials with just the right amount of holiday urgency to drive action. It\u2019s a win-win for everyone!<\/span><\/p>\n

Get your creator to share their genuine experience, but weave in messaging like \u201cI\u2019m SO glad I discovered this before BFCM specials\u201d, or something like <\/span>\u201cI\u2019m already ordering extras as gifts for all my friends.\u201d <\/span><\/i>This kind of format is surprisingly effective because it <\/span>doesn\u2019t feel pushy<\/b>. It\u2019s just someone sharing how genuinely excited they are about something they’ve found and encouraging others to check it out while it\u2019s still available or at a good price. It works for BFCM, Christmas, and more!\u00a0<\/span><\/p>\n

5. Review-Style Sale Announcements\u00a0<\/b><\/h3>\n

These are basically just regular product reviews, but with <\/span>a nod to the current sale<\/b>. For example, \u201cI\u2019ve been using this for months, and I just saw it\u2019s 30% off for Black Friday. If you\u2019ve been thinking about it, don\u2019t waste this opportunity!\u201d\u00a0<\/span><\/p>\n

The review-style script gives the viewer the insight they need into the product and builds some trust. The mention of the sale gives them a reason to act fast. It\u2019s the perfect targeted UGC ad for people who are already familiar with the brand but need a slight nudge to take the next step.\u00a0<\/span><\/p>\n

6. \u201cThree Reasons Why\u201d (BFCM\/Holiday Edition)\u00a0<\/b><\/h3>\n

The <\/span>\u201cThree reasons why I love this product<\/span><\/i>\u201d format has been proven time and again to work. Give it a couple of little tweaks to make it more relevant to the BFCm or holiday season, and you\u2019ve got a high chance of having a winner.\u00a0<\/span><\/p>\n

One reason might be a general issue, such as product quality. Another could be how it makes a perfect gift (slanted towards the upcoming holiday), and reason three focuses on the <\/span>current deal value<\/b>.\u00a0<\/span><\/p>\n

One of the best aspects of this format is that it\u2019s <\/span>highly scalable<\/b>. You can brief a bunch of different creators with the same structure and different reasoning, or use it across a whole product line.\u00a0<\/span><\/p>\n

7. Early BFCM\/Christmas Shopping Lifestyle\u00a0<\/b><\/h3>\n

Show viewers how they <\/span>integrate your product<\/b> into their pre-holiday or pre-BFCM preparation routine. Maybe something like a creator organizing their gift list and including your product, or using your supplement as part of their <\/span>\u201cgetting ready for the holiday rush\u201d <\/span><\/i>routine.\u00a0<\/span><\/p>\n

This really works for those <\/span>organized shoppers<\/b> who pride themselves on planning ahead. It\u2019s an excellent way to target those more thoughtful buyers as part of a smart strategy, because it\u2019s not <\/span>always<\/span><\/i> about impulse buying!\u00a0<\/span><\/p>\n

8. Retargeting Sale Reminders\u00a0<\/b><\/h3>\n

A retargeting sales reminder works nicely for warm audiences. Get your creators to <\/span>revisit products<\/b> they\u2019ve shared with their audience before, like<\/span> \u201cRemember that [product] I showed you a few months ago? Well, it\u2019s finally on sale for Black Friday!\u201d\u00a0<\/span><\/i><\/p>\n

The bonus of this kind of UGC is that there\u2019s minimal production. You don\u2019t have to go into detailed benefits. You\u2019re just bringing the product to their attention once again and giving them a <\/span>good reason to act now<\/b>. Short, sweet, and with the offer front and center.\u00a0<\/span><\/p>\n

9. Bundle Gift Guides\u00a0<\/b><\/h3>\n

For something a little different, try getting your creators to showcase multiple products in one video as curated gift sets or <\/span>\u201cpersonal favorites\u201d.<\/span><\/i> Not only does it boost trust, but it\u2019s also a good opportunity to <\/span>increase<\/b> AOV<\/b> (average order value), as viewers are likely to buy more than just a single item.\u00a0<\/span><\/p>\n

This sort of style makes the bundling feel <\/span>helpful rather than salesy<\/i><\/b>. It doesn\u2019t feel quite like selling or upselling, but more like curated advice. It works well for brands that already have bundled products, but equally well for those without (a sneaky chance to upsell without viewers realizing it).\u00a0<\/span><\/p>\n

10. Last Chance Holiday\/BFCM Urgency\u00a0<\/b><\/h3>\n

You can use this with any proven format. Just add a layer of <\/span>scarcity and urgency<\/b>. <\/span>\u201cLast chance\u201d <\/span><\/i>messaging is always a winner, and so is<\/span> \u201cOnly 100 left\u201d <\/span><\/i>or <\/span>\u201cAlmost out of stock!\u201d\u00a0<\/span><\/i><\/p>\n

In the case of BFCM and other holidays, this really works because the <\/span>urgency is genuine<\/b>\u2026 Anyone who\u2019s ever done holiday gift shopping knows how time flies, and anyone who\u2019s shopped at BFCM knows how stock flies off the shelves!\u00a0<\/span><\/p>\n

Industry-Specific UGC Adaptations\u00a0<\/b><\/h2>\n

These ad formats can be used across industries, but some work better for certain types of brands.\u00a0<\/span><\/p>\n