{"id":27533,"date":"2025-11-13T13:22:31","date_gmt":"2025-11-13T13:22:31","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=27533"},"modified":"2025-11-27T16:21:51","modified_gmt":"2025-11-27T16:21:51","slug":"bfcm-ugc-ads-strategy","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/bfcm-ugc-ads-strategy\/","title":{"rendered":"BFCM UGC Ads Strategy: How to Analyze Past Performance, Research Competitors & Plan Your Content"},"content":{"rendered":"

Black Friday Cyber Monday (BFCM) season is coming, and if you haven\u2019t started panicking yet \u2026 You\u2019re probably one of the few! When it comes to ads and UGC content, planning ahead is the key to finding your winning creatives (those ones that actually work). But if you\u2019re still planning your BFCM UGC ads strategy by gut feeling and prayer, it\u2019s time to find a better way.<\/span><\/p>\n

The brands that crush it during BFCM aren\u2019t necessarily the ones with unlimited budgets or even the flashiest designs and copy variations. They\u2019re the brands that cracked the code months before <\/span>by looking at what actually worked, what flopped, and why.\u00a0<\/b><\/p>\n

Bookmark this blog post, because we\u2019re getting down to the nitty-gritty of how to audit your previous UGC campaigns, identify the patterns that drove conversions, and<\/span> put together a meaty BFCM strategy based on real data,<\/b> not luck and hope.\u00a0<\/span><\/p>\n

Part 1: Analyzing Your Client\u2019s Previous BFCM Performance\u00a0<\/b><\/h2>\n

Leaping right into the thick of your BFCM UGC ads strategy without checking out what worked and what failed last time is like buying a used car without checking the service history. The more you know, the easier it is to avoid lemons and pick winners, <\/span>so start by checking your (or your client\u2019s) BFCM performance last year.\u00a0<\/b><\/p>\n

For new clients, it\u2019s as easy as asking for access to their Ads Manager. Here in the Hustler Marketing Ads Department, we also use a tool called <\/span>Triple Whale,<\/b> which gives us access to clients\u2019 data from various ad platforms, like Google, TikTok, Facebook, Instagram, and so on.\u00a0<\/span><\/p>\n

There\u2019s no need to focus on any ads other than what was <\/span>running during BFCM last year<\/b>. Don\u2019t go down a rabbit hole. Stay focused on what matters for your BFCM UGC ads strategy this year.<\/span><\/p>\n

Metrics That Actually Matter\u00a0<\/b><\/h3>\n

Don\u2019t get stuck on vanity metrics!\u00a0<\/span><\/p>\n

Focus on these ones if you want to get a good idea if an ad was <\/span>really<\/span><\/i> successful or not:\u00a0<\/span><\/p>\n

ROAS (Return on Ad Spend)\u00a0<\/b><\/h4>\n

This is your \u201cnorth star\u201d metric. It tells you exactly how <\/span>much revenue you\u2019re generating for every dollar<\/b> you spend on ads. For example, a 4:1 ROAS means that for every dollar you spend, you\u2019re making $4 back.\u00a0\u00a0<\/span><\/p>\n

ROAS benchmarks vary by industry, but the metric is directly indicative of the profitability of your ads. This helps you identify which ad concepts are actually working, and which are just wasting money.<\/span><\/p>\n

Amount Spent Per Creative\u00a0<\/b><\/h4>\n

Tracking how <\/span>much each individual ad has cost over its lifetime<\/b> helps you identify the most cost-effective kind of content. It can also help you identify when content fatigue is setting in, allowing you to adjust your strategy before wasting money on ads that aren\u2019t effective.\u00a0<\/span><\/p>\n

For example, if an ad that delivered strong results in the past is now burning through your budget without converting, it\u2019s time to refresh it, or at least pause it. This metric is also important to help you allocate your budget most effectively.\u00a0<\/span><\/p>\n

Purchase Results And Conversion Data\u00a0<\/b><\/h4>\n

Raw conversion numbers tell you <\/span>which creatives are actually making sales<\/b>, not just getting clicks and likes. It\u2019s a good idea to check both total conversions and the conversion rate to understand the performance quality versus volume.\u00a0<\/span><\/p>\n

For example, a UGC ad with 100 conversions at a 0.5% conversion rate might be less valuable than one that has only had 50 conversions but is achieving a 2% conversion rate. Considering how the ad might scale in the future, the second example is likely to be the better-performing one, although it may not appear so at first glance.\u00a0<\/span><\/p>\n

CPA\/CPR (Cost Per Acquisition\/Cost Per Result)\u00a0<\/b><\/h4>\n

Here you\u2019ll find the <\/span>true cost efficiency<\/b> of your creatives. Lower CPAs show that your creative is more efficient and converts audiences at a better price point. Track this next to your customer lifetime value to make sure you\u2019re actually profiting from getting new customers.\u00a0<\/span><\/p>\n

If your average CLV is $100 and you\u2019re driving a $25 CPA, you\u2019re profiting more and your ad is more scalable than if you\u2019re getting an $80 CPA, for example.\u00a0<\/span><\/p>\n

Click-Through Rates\u00a0<\/b><\/p>\n

Your click-through rate measures <\/span>how compelling your ad is at generating interest<\/b> and driving traffic to the landing page. Low CTRs might mean that:\u00a0<\/span><\/p>\n