{"id":27520,"date":"2025-11-11T08:16:12","date_gmt":"2025-11-11T08:16:12","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=27520"},"modified":"2025-11-12T08:16:58","modified_gmt":"2025-11-12T08:16:58","slug":"creating-your-bfcm-campaign-calendar","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/creating-your-bfcm-campaign-calendar\/","title":{"rendered":"Creating Your BFCM Campaign Calendar and Schedule (How to Avoid Black Friday Chaos)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Okay, so you know that the<\/span><b> Black Friday Cyber Monday (BFCM) <\/b><span style=\"font-weight: 400;\">season is coming.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You also know it\u2019s going to be insane. Every brand is screaming for attention, inboxes are blowing up, and customers are overwhelmed. The last thing you need? Scrambling the night before because your email sequence isn\u2019t approved or your SMS timing clashes with your launch email.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how do you avoid all that stress and actually enjoy the weekend, at least a little? It all comes down to one thing: <\/span><b>Planning your campaign calendar and scheduling each campaign like a pro.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Luckily, some of Hustler Marketing\u2019s Account Managers gave us the low-down.<\/span><\/p>\n<h2><b>Start Early. Like, Really Early.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When do our Account Managers kick off their planning? <\/span><b>Mid-September.<\/b><span style=\"font-weight: 400;\"> Yes, really. By then, they already know which package each client will go with, and the first draft of the strategy is ready.<\/span><\/p>\n<p><b>By early to mid-October? <\/b><span style=\"font-weight: 400;\">Flows and campaigns are being built and optimized for the BFCM rush..\u00a0<\/span><\/p>\n<p><b>Two weeks before BFCM? <\/b><span style=\"font-weight: 400;\">Everything should be approved and sitting in Klaviyo, locked and loaded. Ideally, campaigns are scheduled 4\u20135 days in advance, so that when the big week arrives, you\u2019re essentially just monitoring that everything goes smoothly. Not spending your time on last-minute fire drills that can wreck your whole strategy.<\/span><\/p>\n<h2><b>Frequency<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Here\u2019s what our experts at Hustler Marketing recommend:<\/span><b> Start gradually.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In November, bump up your sending frequency to around 4 emails a week. Then, in the final stretch, go for the daily sends. During BFCM itself, go big!\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Black Friday<\/b><span style=\"font-weight: 400;\"> \u2192 3\u20134 emails (AM launch, midday, PM last call).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cyber Monday<\/b><span style=\"font-weight: 400;\"> \u2192 Same thing.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Think of it like this <\/b><span style=\"font-weight: 400;\">\u2192 If you\u2019re not in their inbox, your competitor is.<\/span><\/li>\n<\/ul>\n<h2><b>Sync Email with SMS (Without Spamming)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Your content calendar should include all your channels. That means your email and SMS campaigns should work in unison, not trip over each other. For example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>8 AM <\/b><span style=\"font-weight: 400;\">\u2192 Launch email<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>12 PM<\/b><span style=\"font-weight: 400;\"> \u2192 Punchy SMS reminder<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">That way, your audience gets a few messages throughout the day without feeling overwhelmed. Instead of bombarding them all at once, you\u2019re spacing things out so each touchpoint feels intentional. The email does the heavy lifting with storytelling and visuals, while the <\/span><b>SMS swoops in later as the quick reminder <\/b><span style=\"font-weight: 400;\">that nudges them back to your site. It\u2019s a one-two punch that maximizes visibility without crossing the line into spammy territory.<\/span><\/p>\n<h2><b>Approval &amp; Scheduling Workflow<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This is where the magic (and sanity) happens. The flow usually looks like this:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Draft \u2192 Internal Review \u2192 Client Review \u2192 Edits \u2192 Final Approval \u2192 Build in Klaviyo \u2192 AM check \u2192 AML check \u2192 Schedule.<\/span><\/li>\n<\/ul>\n<p><b>All of this happens roughly 5\u20137 days in advance.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Because nothing spells \u201cBFCM nightmare\u201d like waiting for a client to approve something at midnight on Thanksgiving. Getting everything locked in early not only saves your sanity, it also gives you wiggle room for last-minute tweaks, unexpected issues, or those \u201coh wait, can we change the banner image?\u201d moments. The earlier you lock it down, the smoother your launches will be.<\/span><\/p>\n<h2><b>Don\u2019t Forget to Plan for Timezones<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There are two main strategies you can follow:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Local send times <\/b><span style=\"font-weight: 400;\">\u2192 If your brand is global, segment by geography and send at each recipient\u2019s local morning or evening window.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Proximity batching<\/b><span style=\"font-weight: 400;\"> \u2192 If most of your audience is in a few regions (say, US\/Canada), stick to one main timezone (EST or PST).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By now, you should already know which windows tend to perform best. Use that data to guide your sends, don\u2019t just wing it.<\/span><\/p>\n<h2><b>Contingency Planning = Peace of Mind<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Because let\u2019s be real: Things will go wrong. Websites crash, inventory sells out, discount codes fail, and platforms like Shopify or Klaviyo decide to nap at the worst time.\u00a0<\/span><\/p>\n<p><b>Triple-check everything days in advance. <\/b><span style=\"font-weight: 400;\">Have backup campaigns ready in case any of your products sell out. Double-check inventory with clients. Basically, expect chaos, but plan so well that when it happens, you\u2019re already one step ahead. No pressure, you\u2019ve got this! Plan early, schedule smarter, and prepare for the unexpected. Go build that calendar and thank yourself later.\u00a0<\/span><\/p>\n<h3><b>Want a hand mapping all this out?\u00a0<\/b><\/h3>\n<p><a href=\"https:\/\/www.hustlermarketing.com\/book-a-call-with-hustler-marketing\/\"><span style=\"font-weight: 400;\">Book a call with our experts<\/span><\/a> <span style=\"font-weight: 400;\">and we\u2019ll help you build a Black Friday Cyber Monday game plan that\u2019s air-tight (and 100% stress-free).\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Okay, so you know that the Black Friday Cyber Monday (BFCM) season is coming.\u00a0 You also know it\u2019s going to be insane. Every brand is screaming for attention, inboxes are blowing up, and customers are overwhelmed. The last thing you need? Scrambling the night before because your email sequence isn\u2019t approved or your SMS timing [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":27523,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[225,76,223],"tags":[],"class_list":["post-27520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bfcm","category-bfcm-marketing","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BFCM Campaign Calendar: Avoid Black Friday Chaos<\/title>\n<meta name=\"description\" content=\"Plan your BFCM campaign calendar the smart way! Learn how to schedule, organize, and execute your Black Friday campaigns without last-minute chaos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hustlermarketing.com\/blog\/creating-your-bfcm-campaign-calendar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating Your BFCM Campaign Calendar and Schedule (How to Avoid Black Friday Chaos)\" \/>\n<meta property=\"og:description\" content=\"Okay, so you know that the Black Friday Cyber Monday (BFCM) season is coming.\u00a0 You also know it\u2019s going to be insane. Every brand is screaming for\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hustlermarketing.com\/blog\/creating-your-bfcm-campaign-calendar\/\" \/>\n<meta property=\"og:site_name\" content=\"Hustler Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HustlerMarketingTeam\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-11T08:16:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-12T08:16:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/11\/BFCM-Campaign-Calendar.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Naveen Bansal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HustlerMrktng\" \/>\n<meta name=\"twitter:site\" content=\"@HustlerMrktng\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Naveen Bansal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/creating-your-bfcm-campaign-calendar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/creating-your-bfcm-campaign-calendar\/\"},\"author\":{\"name\":\"Naveen Bansal\",\"@id\":\"https:\/\/www.hustlermarketing.com\/#\/schema\/person\/befb9d0e0aff93b71536ff06fc2fff50\"},\"headline\":\"Creating Your BFCM Campaign Calendar and Schedule (How to Avoid Black Friday Chaos)\",\"datePublished\":\"2025-11-11T08:16:12+00:00\",\"dateModified\":\"2025-11-12T08:16:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/creating-your-bfcm-campaign-calendar\/\"},\"wordCount\":721,\"publisher\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/creating-your-bfcm-campaign-calendar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/11\/BFCM-Campaign-Calendar.jpg\",\"articleSection\":[\"BFCM\",\"BFCM Marketing\",\"Email Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/creating-your-bfcm-campaign-calendar\/\",\"url\":\"https:\/\/www.hustlermarketing.com\/blog\/creating-your-bfcm-campaign-calendar\/\",\"name\":\"BFCM Campaign Calendar: Avoid Black Friday Chaos\",\"isPartOf\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/creating-your-bfcm-campaign-calendar\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/creating-your-bfcm-campaign-calendar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/11\/BFCM-Campaign-Calendar.jpg\",\"datePublished\":\"2025-11-11T08:16:12+00:00\",\"dateModified\":\"2025-11-12T08:16:58+00:00\",\"description\":\"Plan your BFCM campaign calendar the smart way! 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