{"id":27486,"date":"2025-11-07T08:45:57","date_gmt":"2025-11-07T08:45:57","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=27486"},"modified":"2025-11-07T08:47:48","modified_gmt":"2025-11-07T08:47:48","slug":"bfcm-marketing-the-magical-channel-that-adds-30-revenue","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/bfcm-marketing-the-magical-channel-that-adds-30-revenue\/","title":{"rendered":"BFCM Marketing: The Magical Channel That Adds 30%+ Revenue"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">So it\u2019s just an SMS, right? How much of a difference could it actually make in my Black Friday Cyber Monday (BFCM) profits? It could increase your revenue by approximately 30%. Sounds pretty sweet.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do you make this happen? Alright, so you\u2019ve already got your email marketing strategy planned out. Let\u2019s now incorporate SMS and make it flow nicely and smoothly. The experts we interviewed (Account Managers at Hustler Marketing, of course) told us that<\/span><b> <a href=\"https:\/\/www.hustlermarketing.com\/sms-marketing\/\">SMS marketing<\/a> is all about creating urgency and sparking quick action from your customers.<\/b><\/p>\n<h2><b>Here are the ins and outs of what it takes to get that sale.\u00a0<\/b><\/h2>\n<h2><b>Incorporating SMS Into Your Strategy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The best practice is to launch your email campaigns first.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why? Because email is your stage. It\u2019s where you can stretch out a little, tell a story, show off visuals, stack multiple CTAs, and guide your customer through the full experience of your offer. Think of it as setting the scene: you\u2019ve got the spotlight, the script, and the time to really sell it.<\/span><\/p>\n<p><b>SMS is all about urgency and immediacy.<\/b><span style=\"font-weight: 400;\"> You\u2019ve already done the storytelling in email, so now you just need the mic-drop moment. Try sending your launch email in the morning to set the tone for the day, then follow up with a short, punchy SMS around midday. That little reminder shows up right in their pocket and nudges them to click. Keep it simple: A strong CTA, a clean link, and you\u2019re golden.<\/span><\/p>\n<h2><b>It\u2019s All About Timing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now, when it comes to how often we should be sending SMS, <\/span><b>think high impact, low volume.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For example, take a look at this structure one of our experts cooked up:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pre-Black Friday SMS (1\u20132 sends for VIP\/Early Birds)<\/b><span style=\"font-weight: 400;\"> \u2192 This is where you make your VIPs feel like actual VIPs. A little \u201cpsst, you\u2019re getting in before everyone else\u201d never fails. It builds excitement, rewards your most loyal customers, and warms up your list before the big day.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Black Friday (1 morning launch SMS + 1 evening last call SMS)<\/b><span style=\"font-weight: 400;\"> \u2192 The morning launch sets the tone. People wake up to a deal, and that\u2019s prime scroll-and-click time. Then, the evening last call campaign is the closer. It catches the procrastinators, the forgetful ones, or the ones who just need that final nudge before bed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Saturday\/Sunday (optional, or only for highly engaged subscribers) <\/b><span style=\"font-weight: 400;\">\u2192 By this point, inboxes and phones are full of noise. The trick? Keep it light and strategic. Only send to your most engaged subscribers (like those people who clicked\/opened any of your other campaigns in the last 30 days). That way, you\u2019re not spamming, but you are keeping the conversation alive with the ones who are clearly interested.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cyber Monday (same as Friday: AM launch + PM last call) <\/b><span style=\"font-weight: 400;\">\u2192 Round two! Cyber Monday deserves the same two-part structure. A morning launch to set the pace, and a last call in the evening to lock in sales and catch customers who haven\u2019t shopped yet.<\/span><\/li>\n<\/ul>\n<h3><b>That\u2019s a total of 4 to 5 carefully segmented SMS across the weekend.\u00a0<\/b><\/h3>\n<h2><b>Segmenting Done Right<\/b><\/h2>\n<p><b>We need to be cautious with our segmentation, <\/b><span style=\"font-weight: 400;\">as <a href=\"https:\/\/www.hustlermarketing.com\/sms-marketing\/\">SMS marketing<\/a> can be perceived as somewhat intrusive, and we don\u2019t want to scare off your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can always just send it to your full list. However, the experts at Hustler Marketing mentioned that they tend to keep their SMS segmentation tighter, first sending the offer launch to the whole list and then offering a higher discount to these categories:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>VIP customers and repeat buyers <\/b><span style=\"font-weight: 400;\">\u2192 They already love your brand, so giving them early access or an exclusive discount feels less like \u201cmarketing\u201d and more like a thank-you. It builds loyalty, increases repeat purchases, and makes them feel special.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Highly engaged SMS subscribers (last 30\u201360 day clickers) <\/b><span style=\"font-weight: 400;\">\u2192 They\u2019ve clicked recently, so they\u2019re ready to make a purchase. Sending them one extra SMS works because they\u2019re less likely to get annoyed and more likely to convert. It\u2019s all about maximizing your effort on the people who are most likely to take action.<\/span><\/li>\n<\/ul>\n<h2><b>Okay, But What Types of SMS Offers Work Best?<\/b><\/h2>\n<p><b>The winners are usually short, urgent offers<\/b><span style=\"font-weight: 400;\"> with an exclusive angle.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think SMS-only perks, like an extra 10% off or a free gift. You can also try the \u201cmore time to save\u201d angle, giving SMS subscribers that extra cushion you would typically reserve for your most valued customers. Don\u2019t be afraid of a little drama! Sending one of those \u201c4 hours only\u201d or \u201clast chance to save\u201d SMS does wonders, and these campaigns are guaranteed to boost your sales.<\/span><\/p>\n<h2><b>Make Sure to Play By The Rules<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When handling SMS compliance during high-volume periods, <\/span><b>always double-check that every SMS has an opt-out language<\/b><span style=\"font-weight: 400;\"> (\u201cReply STOP to opt out\u201d and such). It never hurts to run tests to confirm that the STOP and HELP responses work perfectly. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clean out your SMS list regularly, but keep a special lookout during November to suppress invalid numbers. This equals high deliverability and helps you avoid useless spending. This isn\u2019t just good housekeeping, since it\u2019s also part of staying compliant. <\/span><b>A clean, accurate list means you\u2019re only messaging people who actually want to hear from you, <\/b><span style=\"font-weight: 400;\">which keeps your brand reputation safe and regulators off your back.<\/span><\/p>\n<h2><b>What About Automations During BFCM?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Duplicate your already existing flows, but remove the offers and update them with your BFCM ones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If it applies, optimize the copy (that\u2019s where copywriters come in!) by using more urgent language. You can also add small images or GIFS that highlight the details of your biggest sale.\u00a0<\/span><\/p>\n<h2><b>Wrapping it Up<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To keep it brief, here\u2019s what to do: Keep those lists clean, avoid overwhelming your clients, and be strategic when segmenting. <\/span><b>Your SMS should be punchy, short, and straight to the point.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ready to get that 30%+ revenue? You\u2019ve got this, but of course, you can always have us take care of it.\u00a0\u00a0<\/span><\/p>\n<h3><em><b><a href=\"https:\/\/www.hustlermarketing.com\/book-a-call-with-hustler-marketing\/\">Book a call with us to get started.<\/a>\u00a0<\/b><\/em><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>So it\u2019s just an SMS, right? How much of a difference could it actually make in my Black Friday Cyber Monday (BFCM) profits? It could increase your revenue by approximately 30%. Sounds pretty sweet.\u00a0 How do you make this happen? Alright, so you\u2019ve already got your email marketing strategy planned out. Let\u2019s now incorporate SMS [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":27489,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[225,76,172],"tags":[],"class_list":["post-27486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bfcm","category-bfcm-marketing","category-sms-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BFCM Marketing Magic: Add 30%+ More Revenue<\/title>\n<meta name=\"description\" content=\"Discover how BFCM marketing can unlock 30%+ extra revenue. Learn proven strategies to maximize your holiday sales and boost your bottom line.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hustlermarketing.com\/blog\/bfcm-marketing-the-magical-channel-that-adds-30-revenue\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BFCM Marketing: The Magical Channel That Adds 30%+ Revenue\" \/>\n<meta property=\"og:description\" content=\"So it\u2019s just an SMS, right? How much of a difference could it actually make in my Black Friday Cyber Monday (BFCM) profits? 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