{"id":26941,"date":"2025-10-21T12:03:10","date_gmt":"2025-10-21T12:03:10","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=26941"},"modified":"2025-10-28T12:19:59","modified_gmt":"2025-10-28T12:19:59","slug":"bfcm-email-deliverability-best-practices","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/bfcm-email-deliverability-best-practices\/","title":{"rendered":"BFCM Email Deliverability Best Practices"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As the age-old saying goes, your Black Friday and Cyber Monday (BFCM) <\/span><b>campaigns are only as strong as your deliverability. <\/b><span style=\"font-weight: 400;\">Sending more emails means nothing if they end up in the Promotions or Spam folders. Why? Because then your customers just won\u2019t see them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We asked our retention experts how they prepare client domains, IPs, and reputations for BFCM volume. <\/span><b>Here\u2019s their playbook for deliverability that drives clicks, opens, and sales.<\/b><\/p>\n<h2><b>Spamageddon: The Usual Deliverability Nightmares<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Deliverability challenges pile up during BFCM. These are the traps we see most often:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sudden spikes in volume:<\/b><span style=\"font-weight: 400;\"> If a brand hasn\u2019t been mailing consistently, a sharp jump in sends often triggers Internet Service Provider (ISP) filters.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Blasting the full list:<\/b><span style=\"font-weight: 400;\"> Mailing too many unengaged contacts tanks metrics and damages domain reputation, even with new or engaged subscribers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shared IP pools:<\/b><span style=\"font-weight: 400;\"> On Klaviyo and most ESPs, your deliverability can dip if others on the same pool blast poor-quality lists.<\/span><\/li>\n<\/ul>\n<h2><b>Don\u2019t Shock the Inbox: Prepping Domains and IPs<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">ISPs reward consistency. Ramp up early and carefully to keep your reputation intact:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Re-engagement push:<\/b><span style=\"font-weight: 400;\"> Run this 1\u20132 months before BFCM so there\u2019s time to recover and build a good sending reputation if needed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Smaller batches:<\/b><span style=\"font-weight: 400;\"> Reach unengaged subscribers in stages, not all at once.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Balance with engaged sends:<\/b><span style=\"font-weight: 400;\"> Keep emailing active customers to offset weaker signals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>No sudden segment boosts: <\/b><span style=\"font-weight: 400;\">Widen segments step by step, leading into the main BFCM sends.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Do what ISPs like:<\/b><span style=\"font-weight: 400;\"> This includes things like plain-text emails, reply requests with a real reason, prompts to move you into the Primary tab, and engaging content or offers that drive clicks.<\/span><\/li>\n<\/ul>\n<h2><b>Inbox Foreplay: Domain Warming That Works<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Warming is about trust. Show ISPs you can handle volume without spamming:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Start widening audiences early:<\/b><span style=\"font-weight: 400;\"> Increase your send sizes gradually instead of jumping from small lists to your full database overnight.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Balance engaged with less-engaged contacts:<\/b><span style=\"font-weight: 400;\"> Always mix in highly active profiles to keep your overall engagement rates strong.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use engagement-driven content:<\/b><span style=\"font-weight: 400;\"> Early-bird access, interactive prompts, or special offers encourage opens and clicks that boost sender reputation.<\/span><\/li>\n<\/ul>\n<h2><b>Big Brother is Watching: Monitoring Reputation<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Reputation can change fast during BFCM. Stay proactive, not reactive:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use deliverability tools like the Glock Spam Test:<\/b><span style=\"font-weight: 400;\"> Check how your emails place across different inboxes before and during the sales period.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Review results inside Klaviyo (or your ESP):<\/b><span style=\"font-weight: 400;\"> After each send, dig into the deliverability tab to see if inbox placement is slipping.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Look beyond top-line metrics:<\/b><span style=\"font-weight: 400;\"> Opens and clicks give signals, but you also need to monitor bounce rates, unsubscribes, and complaint levels.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Analyze ISP-level performance:<\/b><span style=\"font-weight: 400;\"> Break down results by Gmail, Yahoo, and others to identify provider-specific issues and adjust targeting quickly.<\/span><\/li>\n<\/ul>\n<h2><b>Stress Test: Deliverability Checks Before Sending<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Don\u2019t wait until Black Friday morning to find out your emails land in Spam. Test them first:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Run spam placement tests:<\/b><span style=\"font-weight: 400;\"> Use deliverability tools to preview inbox placement for upcoming campaigns before sending at scale.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Test subject lines carefully:<\/b><span style=\"font-weight: 400;\"> Avoid spam triggers like all caps, heavy emoji use, or over-the-top \u201csalesy\u201d words that can trip filters.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Send plain-text versions when needed:<\/b><span style=\"font-weight: 400;\"> Balance image-heavy or promotional emails with simpler text-based sends to keep your engagement levels stable.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Encourage replies and inbox actions:<\/b><span style=\"font-weight: 400;\"> Ask readers to reply, or prompt them to drag your emails to Primary, both of which signal trust to ISPs.<\/span><\/li>\n<\/ul>\n<h2><b>Damaged Goods: Handling Existing Issues<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Already have deliverability problems? Playing it safe now can make a huge difference:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Don\u2019t blast more during BFCM:<\/b><span style=\"font-weight: 400;\"> Pushing harder might give you one or two decent campaigns, but the long-term damage can take six months to repair.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clean your list if it\u2019s overdue:<\/b><span style=\"font-weight: 400;\"> Remove inactive contacts, bounces, and complainers so only engaged subscribers receive your offers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Audit subject lines and formatting:<\/b><span style=\"font-weight: 400;\"> Reduce the use of spammy words, excessive caps, or design tricks that can trigger filters and negatively impact inbox placement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lean on plain-text sends:<\/b><span style=\"font-weight: 400;\"> They feel more personal, reduce filter risk, and often earn stronger replies than overly designed emails.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use response-based sends:<\/b><span style=\"font-weight: 400;\"> Give people a reason to reply or interact, like asking for feedback or confirming interest in deals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Send content people care about:<\/b><span style=\"font-weight: 400;\"> Campaigns with real value drive opens and clicks that help rebuild reputation over time.<\/span><\/li>\n<\/ul>\n<h2><b>ISP Watch: Provider-Specific Tips<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Not all inboxes behave the same. Track each one separately and keep the following in mind:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gmail:<\/b><span style=\"font-weight: 400;\"> Sensitive to sudden spikes in volume and very quick to react to spam complaints. Keep segments tight and reward engagement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Yahoo:<\/b><span style=\"font-weight: 400;\"> More tolerant of volume increases but harsher when complaint rates rise, so keep your messaging relevant to avoid sudden filtering.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>All ISPs:<\/b><span style=\"font-weight: 400;\"> Use Klaviyo reporting to check how each provider handles your sends. Adjust audiences or creative for weak spots before scaling campaigns.<\/span><\/li>\n<\/ul>\n<h2><b>Hope is Not a Deliverability Plan<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Clean offers won\u2019t save dirty signals. Respect ISP limits, warm gradually, and protect your sender reputation. Do that, and when the big weekend arrives, your campaigns will be seen where they belong, in your customers\u2019 inboxes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our experts have guided dozens of brands through BFCM deliverability.\u00a0<\/span><\/p>\n<h4><a href=\"https:\/\/www.hustlermarketing.com\/book-a-call-with-hustler-marketing\/\"><b>Book a call and let us set you up for success.<\/b><\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>As the age-old saying goes, your Black Friday and Cyber Monday (BFCM) campaigns are only as strong as your deliverability. Sending more emails means nothing if they end up in the Promotions or Spam folders. Why? Because then your customers just won\u2019t see them. We asked our retention experts how they prepare client domains, IPs, [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":26976,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[225,223],"tags":[],"class_list":["post-26941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bfcm","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BFCM Email Deliverability: Best Practices for 2025<\/title>\n<meta name=\"description\" content=\"Boost your Black Friday Cyber Monday campaign success with top email deliverability best practices. Improve inbox rates, engagement, and ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hustlermarketing.com\/blog\/bfcm-email-deliverability-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BFCM Email Deliverability Best Practices\" \/>\n<meta property=\"og:description\" content=\"As the age-old saying goes, your Black Friday and Cyber Monday (BFCM) campaigns are only as strong as your deliverability. Sending more emails means\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hustlermarketing.com\/blog\/bfcm-email-deliverability-best-practices\/\" \/>\n<meta property=\"og:site_name\" content=\"Hustler Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HustlerMarketingTeam\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-21T12:03:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-28T12:19:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/10\/Email-BFCM-best-practices.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Naveen Bansal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HustlerMrktng\" \/>\n<meta name=\"twitter:site\" content=\"@HustlerMrktng\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Naveen Bansal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/bfcm-email-deliverability-best-practices\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/bfcm-email-deliverability-best-practices\/\"},\"author\":{\"name\":\"Naveen Bansal\",\"@id\":\"https:\/\/www.hustlermarketing.com\/#\/schema\/person\/befb9d0e0aff93b71536ff06fc2fff50\"},\"headline\":\"BFCM Email Deliverability Best Practices\",\"datePublished\":\"2025-10-21T12:03:10+00:00\",\"dateModified\":\"2025-10-28T12:19:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/bfcm-email-deliverability-best-practices\/\"},\"wordCount\":855,\"publisher\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/bfcm-email-deliverability-best-practices\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/10\/Email-BFCM-best-practices.jpg\",\"articleSection\":[\"BFCM\",\"Email Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/bfcm-email-deliverability-best-practices\/\",\"url\":\"https:\/\/www.hustlermarketing.com\/blog\/bfcm-email-deliverability-best-practices\/\",\"name\":\"BFCM Email Deliverability: Best Practices for 2025\",\"isPartOf\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/bfcm-email-deliverability-best-practices\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/bfcm-email-deliverability-best-practices\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/10\/Email-BFCM-best-practices.jpg\",\"datePublished\":\"2025-10-21T12:03:10+00:00\",\"dateModified\":\"2025-10-28T12:19:59+00:00\",\"description\":\"Boost your Black Friday Cyber Monday campaign success with top email deliverability best practices. Improve inbox rates, engagement, and ROI.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.hustlermarketing.com\/blog\/bfcm-email-deliverability-best-practices\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/bfcm-email-deliverability-best-practices\/#primaryimage\",\"url\":\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/10\/Email-BFCM-best-practices.jpg\",\"contentUrl\":\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/10\/Email-BFCM-best-practices.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Email BFCM best practices\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.hustlermarketing.com\/#website\",\"url\":\"https:\/\/www.hustlermarketing.com\/\",\"name\":\"Hustler Marketing\",\"description\":\"eCommerce Email Marketing\",\"publisher\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.hustlermarketing.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.hustlermarketing.com\/#organization\",\"name\":\"Hustler Marketing\",\"url\":\"https:\/\/www.hustlermarketing.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hustlermarketing.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2020\/10\/Hustler-Marketing-logo.svg\",\"contentUrl\":\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2020\/10\/Hustler-Marketing-logo.svg\",\"width\":135,\"height\":48,\"caption\":\"Hustler Marketing\"},\"image\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/HustlerMarketingTeam\",\"https:\/\/x.com\/HustlerMrktng\",\"https:\/\/www.instagram.com\/hustlermarketing\/\",\"https:\/\/www.linkedin.com\/company\/hustlermarketing\/\",\"https:\/\/www.youtube.com\/channel\/UCN8iH0ZJwZ8MJtpORy_osHA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.hustlermarketing.com\/#\/schema\/person\/befb9d0e0aff93b71536ff06fc2fff50\",\"name\":\"Naveen Bansal\",\"url\":\"https:\/\/www.hustlermarketing.com\/blog\/author\/naveen\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"BFCM Email Deliverability: Best Practices for 2025","description":"Boost your Black Friday Cyber Monday campaign success with top email deliverability best practices. Improve inbox rates, engagement, and ROI.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hustlermarketing.com\/blog\/bfcm-email-deliverability-best-practices\/","og_locale":"en_US","og_type":"article","og_title":"BFCM Email Deliverability Best Practices","og_description":"As the age-old saying goes, your Black Friday and Cyber Monday (BFCM) campaigns are only as strong as your deliverability. Sending more emails means","og_url":"https:\/\/www.hustlermarketing.com\/blog\/bfcm-email-deliverability-best-practices\/","og_site_name":"Hustler Marketing","article_publisher":"https:\/\/www.facebook.com\/HustlerMarketingTeam","article_published_time":"2025-10-21T12:03:10+00:00","article_modified_time":"2025-10-28T12:19:59+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/10\/Email-BFCM-best-practices.jpg","type":"image\/jpeg"}],"author":"Naveen Bansal","twitter_card":"summary_large_image","twitter_creator":"@HustlerMrktng","twitter_site":"@HustlerMrktng","twitter_misc":{"Written by":"Naveen Bansal","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.hustlermarketing.com\/blog\/bfcm-email-deliverability-best-practices\/#article","isPartOf":{"@id":"https:\/\/www.hustlermarketing.com\/blog\/bfcm-email-deliverability-best-practices\/"},"author":{"name":"Naveen Bansal","@id":"https:\/\/www.hustlermarketing.com\/#\/schema\/person\/befb9d0e0aff93b71536ff06fc2fff50"},"headline":"BFCM Email Deliverability Best Practices","datePublished":"2025-10-21T12:03:10+00:00","dateModified":"2025-10-28T12:19:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hustlermarketing.com\/blog\/bfcm-email-deliverability-best-practices\/"},"wordCount":855,"publisher":{"@id":"https:\/\/www.hustlermarketing.com\/#organization"},"image":{"@id":"https:\/\/www.hustlermarketing.com\/blog\/bfcm-email-deliverability-best-practices\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/10\/Email-BFCM-best-practices.jpg","articleSection":["BFCM","Email Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.hustlermarketing.com\/blog\/bfcm-email-deliverability-best-practices\/","url":"https:\/\/www.hustlermarketing.com\/blog\/bfcm-email-deliverability-best-practices\/","name":"BFCM Email Deliverability: Best Practices for 2025","isPartOf":{"@id":"https:\/\/www.hustlermarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hustlermarketing.com\/blog\/bfcm-email-deliverability-best-practices\/#primaryimage"},"image":{"@id":"https:\/\/www.hustlermarketing.com\/blog\/bfcm-email-deliverability-best-practices\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/10\/Email-BFCM-best-practices.jpg","datePublished":"2025-10-21T12:03:10+00:00","dateModified":"2025-10-28T12:19:59+00:00","description":"Boost your Black Friday Cyber Monday campaign success with top email deliverability best practices. Improve inbox rates, engagement, and ROI.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hustlermarketing.com\/blog\/bfcm-email-deliverability-best-practices\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hustlermarketing.com\/blog\/bfcm-email-deliverability-best-practices\/#primaryimage","url":"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/10\/Email-BFCM-best-practices.jpg","contentUrl":"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/10\/Email-BFCM-best-practices.jpg","width":1200,"height":630,"caption":"Email BFCM best practices"},{"@type":"WebSite","@id":"https:\/\/www.hustlermarketing.com\/#website","url":"https:\/\/www.hustlermarketing.com\/","name":"Hustler Marketing","description":"eCommerce Email Marketing","publisher":{"@id":"https:\/\/www.hustlermarketing.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hustlermarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.hustlermarketing.com\/#organization","name":"Hustler Marketing","url":"https:\/\/www.hustlermarketing.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hustlermarketing.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2020\/10\/Hustler-Marketing-logo.svg","contentUrl":"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2020\/10\/Hustler-Marketing-logo.svg","width":135,"height":48,"caption":"Hustler Marketing"},"image":{"@id":"https:\/\/www.hustlermarketing.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HustlerMarketingTeam","https:\/\/x.com\/HustlerMrktng","https:\/\/www.instagram.com\/hustlermarketing\/","https:\/\/www.linkedin.com\/company\/hustlermarketing\/","https:\/\/www.youtube.com\/channel\/UCN8iH0ZJwZ8MJtpORy_osHA"]},{"@type":"Person","@id":"https:\/\/www.hustlermarketing.com\/#\/schema\/person\/befb9d0e0aff93b71536ff06fc2fff50","name":"Naveen Bansal","url":"https:\/\/www.hustlermarketing.com\/blog\/author\/naveen\/"}]}},"_links":{"self":[{"href":"https:\/\/www.hustlermarketing.com\/wp-json\/wp\/v2\/posts\/26941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hustlermarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hustlermarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hustlermarketing.com\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hustlermarketing.com\/wp-json\/wp\/v2\/comments?post=26941"}],"version-history":[{"count":2,"href":"https:\/\/www.hustlermarketing.com\/wp-json\/wp\/v2\/posts\/26941\/revisions"}],"predecessor-version":[{"id":26946,"href":"https:\/\/www.hustlermarketing.com\/wp-json\/wp\/v2\/posts\/26941\/revisions\/26946"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hustlermarketing.com\/wp-json\/wp\/v2\/media\/26976"}],"wp:attachment":[{"href":"https:\/\/www.hustlermarketing.com\/wp-json\/wp\/v2\/media?parent=26941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hustlermarketing.com\/wp-json\/wp\/v2\/categories?post=26941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hustlermarketing.com\/wp-json\/wp\/v2\/tags?post=26941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}