{"id":26928,"date":"2025-10-17T14:22:19","date_gmt":"2025-10-17T14:22:19","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=26928"},"modified":"2025-10-17T14:26:10","modified_gmt":"2025-10-17T14:26:10","slug":"how-to-turn-last-years-bfcm-chaos-into-a-2025-game-plan","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/how-to-turn-last-years-bfcm-chaos-into-a-2025-game-plan\/","title":{"rendered":"How to Turn Last Year\u2019s BFCM Chaos Into a 2025 Game Plan"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Black Friday and Cyber Monday (BFCM) can feel like a sprint wrapped inside a marathon. Slack pings, ad budgets are on fire, and inboxes are drowning in marketing campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But once the dust settles, the smartest brands don\u2019t just high-five and move on. They study the wreckage, figure out what worked, and set goals they can <\/span><i><span style=\"font-weight: 400;\">actually<\/span><\/i><span style=\"font-weight: 400;\"> hit this year.<\/span><\/p>\n<h2><b>Here\u2019s how to do it, straight from the trenches.<\/b><\/h2>\n<h2><b>Step 1: Book a Date with Data<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Look at <\/span><b>the period from November 1st to December 10th<\/b><span style=\"font-weight: 400;\"> of last year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s your clean window. It covers the whole BFCM build-up, the big weekend, and the post-sale return wave. Anything earlier is pure prep work. Anything later blends into the holiday season. Keeping it within this window ensures that when you look at the data, you\u2019re comparing apples to apples.<\/span><\/p>\n<h3><b>Key tools to use:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Klaviyo or Omnisend<\/b><span style=\"font-weight: 400;\"> \u2192 Campaigns, automations, deliverability, benchmarks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shopify<\/b><span style=\"font-weight: 400;\"> \u2192 Orders, refunds, discount codes, average order value, top products<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Analytics<\/b><span style=\"font-weight: 400;\"> \u2192 Traffic, sessions, conversion rates, sources<\/span><\/li>\n<\/ul>\n<h2><b>Step 2: Know Your \u201cHealthy Ranges\u201d<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Think of these like the blood pressure numbers for your email list.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are what \u201chealthy\u201d numbers look like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Open rate<\/b><span style=\"font-weight: 400;\">: 35\u201345% (lower means inboxing issues, not bad subject lines)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Click rate<\/b><span style=\"font-weight: 400;\">: 1\u20132%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Spam complaints<\/b><span style=\"font-weight: 400;\">: under 0.1%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Revenue per recipient<\/b><span style=\"font-weight: 400;\">: $0\u2013$1 (every decimal counts)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If one number\u2019s off, don\u2019t panic. Write the \u201cwhy\u201d next to it. Maybe you mailed too many cold profiles, maybe your discount math was fuzzy. The diagnosis matters more than the number itself. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">A metric on its own is like a symptom without context. A dip could come from deliverability issues, poor timing, or sending to the wrong segment. A revenue drop might trace back to weak targeting or clunky offers. The number shows where to look, but <\/span><b>the real value comes from knowing <\/b><b><i>why<\/i><\/b><b> it happened. <\/b><span style=\"font-weight: 400;\">That\u2019s what lets you fix the root cause instead of chasing surface-level changes.<\/span><\/p>\n<h2><b>Step 3: Find the Hits (and the Flops)<\/b><\/h2>\n<p><b>Make two lists. <\/b><span style=\"font-weight: 400;\">One of your five best emails by revenue. Another with your five worst.\u00a0<\/span><\/p>\n<h3><b>Look at the following things:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">What angle did we use?<\/span><\/i><span style=\"font-weight: 400;\"> (price slash, bundle, free gift, urgency)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Who did we target? <\/span><\/i><span style=\"font-weight: 400;\">(buyers, repeat buyers, VIPs, non-buyers)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">What creative showed up?<\/span><\/i><span style=\"font-weight: 400;\"> (before-and-after price, countdowns, bundles)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">When did we send it?<\/span><\/i><span style=\"font-weight: 400;\"> (pre-sale, Black Friday AM, Cyber Monday last chance)<\/span><\/li>\n<\/ul>\n<p><b>This gives you two lists:<\/b><span style=\"font-weight: 400;\"> One to double down on, and one to bury six feet deep.<\/span><\/p>\n<h2><b>Step 4: Identify Red Flags<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">These are the \u201cdon\u2019t ignore me\u201d signals in your data:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Open rates dropping week after week<\/b><span style=\"font-weight: 400;\"> \u2192 This usually points to inbox placement issues, not weak subject lines. If you\u2019re consistently landing in Promotions or Spam, even the best copy won\u2019t get seen. Fixing reputation is the priority here.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sending too much to cold profiles<\/b><span style=\"font-weight: 400;\"> \u2192 Hitting unengaged subscribers drags down inboxing for the customers who <\/span><i><span style=\"font-weight: 400;\">do<\/span><\/i><span style=\"font-weight: 400;\"> want to hear from you. The more dead weight you carry, the harder it is for your good emails to land in the Primary inbox.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Unsubscribes spiked after one campaign<\/b><span style=\"font-weight: 400;\"> \u2192 This means you likely over-mailed or sent an offer that didn\u2019t fit the audience. People rarely leave after one bad subject line. They leave when they feel hounded or misled.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Average Order Value far below your baseline<\/b><span style=\"font-weight: 400;\"> \u2192 If customers are only buying the cheapest item, your bundles, upsells, or add-ons need work. You want to give them an easy reason to spend a little more each time they visit your brand\u2019s website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Flows tied to old products<\/b><span style=\"font-weight: 400;\"> \u2192 Customers notice when you send a \u201ctop seller\u201d that hasn\u2019t been relevant for months. Outdated automations signal you\u2019re not paying attention, and that breaks down your audience\u2019s trust fast.<\/span><\/li>\n<\/ul>\n<h2><b>Step 5: Scrub the Guest List<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s okay to let people go. Think of the inbox like a friendship group. Fake friends drain your energy and don\u2019t add value. Cut them off and focus on the ones who help you grow.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For brands, this isn\u2019t about being harsh, it\u2019s about<\/span><b> protecting deliverability, reducing wasted spend,<\/b><span style=\"font-weight: 400;\"> and <\/span><b>making sure your best customers always see your brand front and center.<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build engagement windows that focus on the last 30, 60, 90 days<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Suppress the 60\u201390 day unengaged during BFCM<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Run a quick \u201csunset\u201d flow that asks cold subscribers if they still want in<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track complaints and unsubscribes<\/span><\/li>\n<\/ul>\n<p><b>Fewer sends to warmer people = Better placement + Better revenue.<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.hustlermarketing.com\/\">Email providers<\/a> reward engagement. When you focus on people who open, click, and buy, your sender reputation improves, which helps your campaigns land in Primary instead of Promotions or Spam. That better placement means higher open rates, stronger conversions, and more revenue.\u00a0<\/span><\/p>\n<h2><b>Step 6: Make Flows Do the Heavy Lifting<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Your automations keep the lights on while campaigns steal the spotlight. Flows are the unsung heroes. They run in the background, don\u2019t need constant attention, and often bring in more steady revenue than your biggest campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rank flows by revenue, then upgrade one lever at a time. Here\u2019s where to begin:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Welcome<\/b><span style=\"font-weight: 400;\"> \u2192 Add a BFCM block with shipping cutoffs and best-sellers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Browse Abandonment<\/b><span style=\"font-weight: 400;\"> \u2192 Show top two deals with before-after price<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cart Abandonment<\/b><span style=\"font-weight: 400;\"> \u2192 Drop in a quick price comparison<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Post-Purchase<\/b><span style=\"font-weight: 400;\"> \u2192 Offer a \u201ccomplete the setup\u201d add-on with free shipping<\/span><\/li>\n<\/ul>\n<h2><b>Step 7: Set Goals You Can Defend<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Forget plucking numbers out of thin air. Start by putting together a list with this information:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">What % of your annual revenue came from the last BFCM?<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">How\u2019s your list grown since then?<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Do you have new products or higher prices?<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Is your inbox placement healthier now?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Set a realistic range for your BFCM revenue goal, then work backward to determine your target.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start with last year\u2019s results and adjust for list growth, product changes, and inbox health. From there, calculate how many sends you\u2019ll need, what conversion rate to aim for, and how much you want to lift the average order value.\u00a0<\/span><\/p>\n<h3><b>This turns a big, vague target into smaller, trackable levers.\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Instead of hoping the numbers line up, you know exactly where to push, whether it\u2019s sending earlier, improving segmentation, or tightening up your bundles.<\/span><\/p>\n<h2><b>Step 8: Offers That Don\u2019t Torch Margins<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to offers, clarity always wins. Customers convert faster when the math is simple and obvious, not when they\u2019re trying to decode a random percentage.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>GOOD: Straight discount.<\/b><span style=\"font-weight: 400;\"> A clear percentage off makes the value easy to grasp at a glance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>BETTER: Bundles with visible savings.<\/b><span style=\"font-weight: 400;\"> Show the exact dollar amount saved so customers feel the reward instantly. For example, \u201cBuy 2, Save $45.\u201d It\u2019s more tangible than a percentage.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>BEST: Bundle + add-on + free shipping.<\/b><span style=\"font-weight: 400;\"> Package high-value products together, add a complementary item, and set a free shipping threshold just above your average order value. This encourages customers to spend more, while still making them feel like they\u2019re getting the maximum value for their money.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The benefit for brands is twofold: Customers understand the deal immediately, and you protect margins by steering them toward a higher Average Order Value (AOV) rather than blanket discounts.<\/span><\/p>\n<h2><b>Step 9: Real-World Wins<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To make this concrete, here are a few examples of brands that turned small changes into big results:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A home goods brand <\/b><span style=\"font-weight: 400;\">shifted its focus from offering single-item discounts to bundles with add-ons. Their AOV went up, and Cyber Monday became their strongest sales day of the year.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>An apparel brand <\/b><span style=\"font-weight: 400;\">cut out cold profiles and only mailed subscribers who engaged in the last 30 to 60 days. This simple shift improved open rates and reduced spam complaints.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A supplement brand<\/b><span style=\"font-weight: 400;\"> refreshed its Cart Abandonment flow by highlighting current best-sellers, using clear before-and-after pricing, and adding one strong testimonial. Their cart recovery rate improved almost immediately.<\/span><\/li>\n<\/ul>\n<h2><b>Two-Week Jumpstart Plan\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you want momentum fast, here\u2019s a simple two-week plan to<\/span><b> get your BFCM prep off the ground:<\/b><\/p>\n<h3><b>Week 1:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pull last year\u2019s Nov 1\u2013Dec 10 data<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flag the top and bottom five emails<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build engagement windows and suppress cold profiles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Audit four flows, choose one upgrade each<\/span><\/li>\n<\/ul>\n<h3><b>Week 2:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Write an early-bird promise + waitlist page<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Map a three-send early-bird sequence<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build bundles with clear savings math<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Test a subject line pattern in a normal campaign<\/span><\/li>\n<\/ul>\n<h2><b>Your Next Move<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Sit back and watch the revenue roll in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you hand the audit over to our team, we take care of the heavy lifting for you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We secure access, pull your Klaviyo, Shopify, and Google Analytics data, and consolidate it all into a single, clean workbook. From there, we audit your campaigns and flows, identify quick wins, and highlight the biggest gaps to fix. Finally, we map out a realistic revenue range for 2025 and create a send plan that shows exactly how to achieve it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019d like to see what this looks like for your brand, <\/span><b><a href=\"https:\/\/www.hustlermarketing.com\/book-a-call-with-hustler-marketing\/\">book a call with our team<\/a>.\u00a0<\/b><\/p>\n<h3><b>Our experts will walk you through every step of the process.<\/b><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday and Cyber Monday (BFCM) can feel like a sprint wrapped inside a marathon. Slack pings, ad budgets are on fire, and inboxes are drowning in marketing campaigns.\u00a0 But once the dust settles, the smartest brands don\u2019t just high-five and move on. They study the wreckage, figure out what worked, and set goals they [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":26932,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[225,223,18],"tags":[],"class_list":["post-26928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bfcm","category-email-marketing","category-emerging-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BFCM 2025 Game Plan | Turn 2024 Chaos Into Sales Success<\/title>\n<meta name=\"description\" content=\"Learn how to turn last year\u2019s BFCM chaos into a data-driven 2025 strategy. 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Slack pings, ad budgets are on fire, and inboxes are drowning in\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hustlermarketing.com\/blog\/how-to-turn-last-years-bfcm-chaos-into-a-2025-game-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"Hustler Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HustlerMarketingTeam\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-17T14:22:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-17T14:26:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/10\/BFCM-GOALS-2025.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Naveen Bansal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HustlerMrktng\" \/>\n<meta name=\"twitter:site\" content=\"@HustlerMrktng\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Naveen Bansal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/how-to-turn-last-years-bfcm-chaos-into-a-2025-game-plan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/how-to-turn-last-years-bfcm-chaos-into-a-2025-game-plan\/\"},\"author\":{\"name\":\"Naveen Bansal\",\"@id\":\"https:\/\/www.hustlermarketing.com\/#\/schema\/person\/befb9d0e0aff93b71536ff06fc2fff50\"},\"headline\":\"How to Turn Last Year\u2019s BFCM Chaos Into a 2025 Game Plan\",\"datePublished\":\"2025-10-17T14:22:19+00:00\",\"dateModified\":\"2025-10-17T14:26:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/how-to-turn-last-years-bfcm-chaos-into-a-2025-game-plan\/\"},\"wordCount\":1483,\"publisher\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/how-to-turn-last-years-bfcm-chaos-into-a-2025-game-plan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/10\/BFCM-GOALS-2025.jpg\",\"articleSection\":[\"BFCM\",\"Email Marketing\",\"Emerging Trends\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/how-to-turn-last-years-bfcm-chaos-into-a-2025-game-plan\/\",\"url\":\"https:\/\/www.hustlermarketing.com\/blog\/how-to-turn-last-years-bfcm-chaos-into-a-2025-game-plan\/\",\"name\":\"BFCM 2025 Game Plan | Turn 2024 Chaos Into Sales Success\",\"isPartOf\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/how-to-turn-last-years-bfcm-chaos-into-a-2025-game-plan\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/how-to-turn-last-years-bfcm-chaos-into-a-2025-game-plan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/10\/BFCM-GOALS-2025.jpg\",\"datePublished\":\"2025-10-17T14:22:19+00:00\",\"dateModified\":\"2025-10-17T14:26:10+00:00\",\"description\":\"Learn how to turn last year\u2019s BFCM chaos into a data-driven 2025 strategy. 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