{"id":2543,"date":"2020-07-16T19:47:01","date_gmt":"2020-07-16T17:47:01","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=2543"},"modified":"2025-10-01T17:29:29","modified_gmt":"2025-10-01T17:29:29","slug":"do-pop-ups-still-work-or-not","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/do-pop-ups-still-work-or-not\/","title":{"rendered":"Do pop-ups still work or not?"},"content":{"rendered":"

Remember, back in the 90s when pop-ups, well, popped up on your screen, we all felt like what the heck \u2013 how many times do I have to click that cross<\/em>?<\/p>\n

You know what they say about first impressions being the last!<\/p>\n

That feeling exists even today because pop-ups are still regarded as a negative, a pain in the wrong place<\/em>. Bleh…<\/p>\n

It\u2019s like muscle memory. See a pop-up, click that cross! Poof! You agree?<\/em><\/p>\n

But you know what? We got this opportunity to test pop-ups with one of our clients and oh man! we were totally surprised with the results.<\/p>\n

And of course, we got some pretty good insight, which we felt like sharing with you. This is really cool stuff for e-commerce store owners and marketers.<\/p>\n

First up, we want to come clean and say that pop-ups DO work<\/strong>! Yep.<\/p>\n

You need know-how to get them to work for you and that\u2019s exactly what you will get here.<\/p>\n

As we worked with our client\u2019s pop-ups, we discovered four key steps or factors, if you like, that when done right will ring in the green. We like to call this the BIG FOUR<\/strong>.<\/p>\n

So, here\u2019s the recipe<\/strong>:<\/p>\n

Step 1: Get that OFFER<\/strong> right!<\/p>\n

Why?<\/strong><\/p>\n

If the offer is attractive, then it makes people pause to read it. What we found is that the right offer can even induce a non buyer to at least try out the product. Now that\u2019s a great conversion!<\/p>\n

Look, these days, not everyone signs up for everything unless there is really a strong WIIFM. So, great discounts and impressive bundles can do the trick! And if your margins are constrained, then free shipping or a free downloadable exclusive resource such as a guide can also be effective hooks.<\/p>\n

The goal should be to enhance your audience\u2019s experience<\/em>.<\/p>\n

Step 2: Get the TIMING<\/strong> spot on!<\/p>\n

Nobody and we really mean nobody<\/strong> likes being interrupted. It\u2019s like a bad taste in the mouth or reading a sentence with sloppy English. The only reason your audience is on your site is because they found something of interest.<\/p>\n

So, let them spend some time feeding their interest. And the fodder is your content<\/em>.<\/p>\n

Psychology 101: If you push too hard, the resistance is harder<\/strong>.<\/p>\n

Ideally, we found that pop-ups should be shown after a minimum of 30 seconds<\/strong> or when someone is about to exit the page<\/strong>.<\/p>\n

We use KLAVIYO to manage pop-ups because it lets us set intervals and frequency of when to show the pop-up.<\/p>\n

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Step 3: The DESIGN<\/strong><\/p>\n

We\u2019ll say it again \u2013 pop-ups are instinctively closed! So, yours has to grab attention. Ever stopped dead in your tracks when you see a beautiful lady and your jaw hangs down! Same thing with pop-ups.<\/p>\n

Think of effective minimalism. Don\u2019t overburden the pop-up with excessive content and neon lights. Make the offer stand out, instead<\/strong>. And now is certainly not the time to ask the customer to fill in several details. Just the name and email address will do.<\/p>\n

Something like this:<\/p>\n

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Step 4: Understand your AUDIENCE<\/strong><\/p>\n

You\u2019ve got the offer, timing and design right, so what\u2019s next?<\/p>\n

Firstly, accept the reality that some people WILL close your pop-up<\/strong>, regardless.<\/p>\n

But that\u2019s alright.<\/p>\n

Heck, there will be some in your audience who are genuinely interested in your product but will still close it, purely out of habit.<\/p>\n

Anyway, you don\u2019t want everyone to subscribe because you run the risks of decreasing deliverability and increasing spam complaints<\/em>.<\/p>\n

You want only those people who are interested and want to engage with your content in your mailing list<\/strong>.<\/p>\n

The upside to that is it helps to keep your email marketing list clean and tight<\/em>.<\/p>\n

But the proof of the pudding is in the eating, right? So, here\u2019s what we did for our client and you\u2019ll see the results for yourself.<\/p>\n

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This client had linked all his ads to the funnel page instead of his Shopify store.<\/p>\n

First, we looked at the setup of the flow and decided to add a welcome pop-up to the Shopify store.<\/p>\n

With this setup the flow made around 3% of their total store revenue<\/strong>.<\/p>\n

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However, we felt that we could do one better.<\/p>\n

So, we integrated the welcome flow to the funnel pages<\/em>.<\/p>\n

Truth be told, it wasn\u2019t all that easy but we managed to get it done. And now check this out:<\/p>\n

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This 38K revenue accounted for more than 10% of the total store revenue<\/strong>!<\/p>\n

Another important side benefit we got was that we collected, and still are, a lot more profiles <\/strong>than before.<\/p>\n

And when did we show the pop-up?<\/p>\n

In this case, we programmed the pop-up to show when the customer was about to exit the page<\/strong>.<\/p>\n

This is not rocket science, but it also means a lot of testing, analysis and working with different creatives, which is time consuming and tedious.<\/p>\n

If you feel that all this is too much for you, give us a shout out at Hustler Marketing.<\/p>\n

We can deliver more conversions from your pop-ups and this will reap rich dividends for you in the long run.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Remember, back in the 90s when pop-ups, well, popped up on your screen, we all felt like what the heck \u2013 how many times do I have to click that cross? You know what they say about first impressions being the last! That feeling exists even today because pop-ups are still regarded as a negative, […]<\/p>\n","protected":false},"author":2,"featured_media":13203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-2543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pop-ups"],"acf":[],"yoast_head":"\nDo pop-ups still work or not? - Blog - Hustler Marketing<\/title>\n<meta name=\"description\" content=\"Explore whether pop-ups are still effective for list growth \u2014 data, case studies, and best practices to decide for your site.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hustlermarketing.com\/blog\/do-pop-ups-still-work-or-not\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do pop-ups still work or not?\" \/>\n<meta property=\"og:description\" content=\"Remember, back in the 90s when pop-ups, well, popped up on your screen, we all felt like what the heck \u2013 how many times do I have to click that cross? 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