{"id":20732,"date":"2025-02-07T06:13:50","date_gmt":"2025-02-07T06:13:50","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=20732"},"modified":"2025-02-07T06:13:50","modified_gmt":"2025-02-07T06:13:50","slug":"klaviyo-pricing-changes-its-not-time-to-panic","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/klaviyo-pricing-changes-its-not-time-to-panic\/","title":{"rendered":"Klaviyo Pricing Changes: It\u2019s Not Time to Panic"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Let\u2019s talk about the elephant in the inbox: Klaviyo\u2019s pricing changes are about to go into effect. Starting 18 February, they\u2019re charging based on <\/span><i><span style=\"font-weight: 400;\">profiles<\/span><\/i><span style=\"font-weight: 400;\">, not how many emails you send. That means you\u2019ll be paying for everyone on your list, even those who ghost you.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Understandably, when the news first landed, we got some panicked late night calls. But we\u2019re not panicking &#8211; and neither are our clients. Instead, we\u2019re approaching Klaviyo\u2019s pricing changes as a blessing in disguise. They\u2019re moving list hygiene right up to the top of every brand\u2019s priorities &#8211; where it should have been all along.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, we\u2019re sharing some expert insights on what the pricing changes mean for you, and how to get the most out of the (early) spring cleaning you\u2019ll need to do before the changes land.<\/span><\/p>\n<h2><b>So What\u2019s Changing, and Why Does It Matter?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Starting February, Klaviyo\u2019s pricing model is getting <\/span><a href=\"https:\/\/www.klaviyo.com\/blog\/pricing-update\"><span style=\"font-weight: 400;\">a major overhaul<\/span><\/a><span style=\"font-weight: 400;\">. Here\u2019s the scoop:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Email Plans<\/b><span style=\"font-weight: 400;\">: Pricing is shifting to a profile-based system. That means instead of being charged based on how many emails you send, you\u2019ll pay for the number of active profiles in your account. For larger lists, this translates to higher costs with smaller volume discounts for email sends.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SMS Plans<\/b><span style=\"font-weight: 400;\">: Prices for SMS are increasing too, reflecting rising carrier costs. However, Klaviyo has simplified the system. You won\u2019t pay extra for SMS-consented profiles. Instead, you\u2019ll choose an SMS package based on the credits you need, offering more clarity and flexibility.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">What do Klaviyo pricing changes mean for your business? Simply put:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Your costs now depend on list size, not activity levels.<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Paying for disengaged or inactive subscribers could drain your budget fast.<\/b><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>The stakes are higher for maintaining a clean, engaged list.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But here\u2019s the silver lining: these changes are the perfect excuse to do the list cleaning you probably should have done months ago. Here\u2019s how we\u2019re helping our clients win with smarter, leaner email marketing.<\/span><\/p>\n<h2><b>Tip 1: Don\u2019t Panic and Mass Delete<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The worst thing you can do right now is go scorched earth on your email list. If you overdelete, you\u2019ll cut costs. But you could also cut potential (and even real) revenue. Because there are many reasons for a profile to be inactive. Inactive <\/span><i><span style=\"font-weight: 400;\">right now<\/span><\/i><span style=\"font-weight: 400;\"> doesn\u2019t necessarily mean <\/span><i><span style=\"font-weight: 400;\">gone for good<\/span><\/i><span style=\"font-weight: 400;\">. We all get this:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You see an email from a brand\u00a0 you love.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Now isn\u2019t the time, but you\u2019ll definitely buy again in future.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The brand has stayed top of mind (or thereabouts), so you\u2019re ready to buy next time.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you mass unsubscribe profiles like this, you could be robbing them of the chance to re-engage (and robbing yourself of $).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So sure, there will be cuts. But don\u2019t make those cuts too hastily. Dig into your data to figure out\u00a0<\/span><\/p>\n<h2><b>Tip 2: Do Clean Your List\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Not all subscribers are equal. Some may have signed up during a one-off promotion but never opened another email. Others may have used a fake or temporary email address to access a freebie. And then there are those who clicked \u201cunsubscribe in spirit\u201d months ago by ghosting your emails entirely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how to clean your list without throwing out the baby with the bathwater.<\/span><\/p>\n<h3><b>Step 1: Understand Your Audience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Before you start pruning, get to know your subscribers:<\/span><\/p>\n<p><b>Purchase Behavior: <\/b><span style=\"font-weight: 400;\">Who\u2019s buying, and who\u2019s just browsing? Prioritize keeping your buyers engaged.<\/span><\/p>\n<p><b>Engagement Level: <\/b><span style=\"font-weight: 400;\">Segment low-engagers (occasional opens) from zero-engagers (no opens).<\/span><\/p>\n<p><b>Active Interest: <\/b><span style=\"font-weight: 400;\">Don\u2019t write off subscribers who ignore your emails but still visit your site.<\/span><\/p>\n<p><b>Lifetime Value (LTV): <\/b><span style=\"font-weight: 400;\">A quiet but high-value customer might be worth re-engaging before you say goodbye.<\/span><\/p>\n<h3><b>Step 2: Make List Hygiene a Habit<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Cleaning your list isn\u2019t a one-time chore. It should be a habit &#8211; especially now that list size will mean pretty much <\/span><i><span style=\"font-weight: 400;\">everything<\/span><\/i><span style=\"font-weight: 400;\"> if you\u2019re on Klaviyo.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Set a Schedule<\/b><span style=\"font-weight: 400;\">: Commit to reviewing your list every 3\u20136 months.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use Verification Tools<\/b><span style=\"font-weight: 400;\">: Platforms like NeverBounce and ZeroBounce can help identify invalid or risky emails.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Handle Bounces<\/b><span style=\"font-weight: 400;\">: Automatically remove hard bounces and frequent soft bounces.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Suppress the Detractors<\/b><span style=\"font-weight: 400;\">: If someone\u2019s complaining or marking you as spam, let them go.<\/span><\/li>\n<\/ul>\n<p><b>Pro Tip<\/b><span style=\"font-weight: 400;\">: Before deleting anyone, create a \u201cto-be-removed\u201d segment and export it. That way, you\u2019ll have the data if you ever need it again. But in the meantime, these profiles won\u2019t be bloating your bill.<\/span><\/p>\n<h3><b>Step 3: Re-Engage Before You Remove<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Consider this scenario: a subscriber hasn\u2019t opened an email in six months, but their lifetime value is off the charts. Maybe they\u2019ve purchased five times in the past but are now taking a breather. They could be traveling, raising a newborn, or just waiting for the right product or promotion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key is to analyze their <\/span><b>behavior holistically<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are they browsing your site or adding products to their cart?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have they made purchases in the past?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is there a pattern to their engagement, such as seasonal spikes?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Instead of cutting them loose immediately, give them a nudge. Sometimes, all it takes is a re-engagement email with a tailored offer or a witty subject line like, <\/span><i><span style=\"font-weight: 400;\">\u201cAre we breaking up? Let\u2019s fix this.\u201d<\/span><\/i><\/p>\n<h4><b>1: Revamp Your Re-Engagement Flow<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>First Email<\/b><span style=\"font-weight: 400;\">: A friendly \u201cWe miss you!\u201d reminder.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Second Email<\/b><span style=\"font-weight: 400;\">: Offer an incentive, like a discount or exclusive content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Final Email<\/b><span style=\"font-weight: 400;\">: Give a clear ultimatum: \u201cStay or unsubscribe.\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By the way, you can learn more about the nuts and bolts of re-engagement email flows <\/span><a href=\"https:\/\/www.hustlermarketing.com\/blog\/re-engage-email-list\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4><b>2: Explore Behavior-Based Personalization<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Reference their last product viewed or category engaged for a personal touch.<\/span><\/p>\n<h4><b>3: Create Fresh, Exciting Content<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Sneak peeks, exclusive previews, and new releases can reignite interest.<\/span><\/p>\n<h4><b>4: Be Transparent<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Explain why they\u2019re receiving these emails and the benefits of staying on your list.<\/span><\/p>\n<h2><b>Tip 3: Consider Alternatives<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The Email Service Provider (ESP) market is still growing healthily, and it\u2019s <\/span><a href=\"https:\/\/www.hustlermarketing.com\/blog\/hustler-marketing-joins-yotpos-email-advisory-board-in-new-york-city\/\"><span style=\"font-weight: 400;\">getting more competitive<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s great for buyers (like you). Vendors are competing on features and pricing, so you can afford to shop around for the best fit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If Klaviyo pricing plans aren\u2019t working out for you, here are some of the most popular alternatives for 2025:`<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-20926 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/02\/Omnisend-logo-black-300x40.png\" alt=\"Omnisend\" width=\"300\" height=\"40\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/02\/Omnisend-logo-black-300x40.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/02\/Omnisend-logo-black-1024x138.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/02\/Omnisend-logo-black-768x104.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/02\/Omnisend-logo-black.png 1172w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-medium wp-image-20926 lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/02\/Omnisend-logo-black-300x40.png\" alt=\"Omnisend\" width=\"300\" height=\"40\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/02\/Omnisend-logo-black-300x40.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/02\/Omnisend-logo-black-1024x138.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/02\/Omnisend-logo-black-768x104.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/02\/Omnisend-logo-black.png 1172w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Multi-channel automation without the Klaviyo price tag. <\/span><a href=\"https:\/\/www.omnisend.com\/\"><span style=\"font-weight: 400;\">Omnisend<\/span><\/a><span style=\"font-weight: 400;\"> combines email, SMS, and push notifications into a single platform, with an intuitive drag-and-drop builder, pre-built workflows, and deep Shopify, WooCommerce, and BigCommerce integrations.\u00a0<\/span><\/p>\n<h4><\/h4>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-20927 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/02\/images-300x150.png\" alt=\"attentive\" width=\"300\" height=\"150\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/02\/images-300x150.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/02\/images.png 318w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-medium wp-image-20927 lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/02\/images-300x150.png\" alt=\"attentive\" width=\"300\" height=\"150\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/02\/images-300x150.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/02\/images.png 318w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Originally an SMS-first platform, <\/span><a href=\"https:\/\/www.attentive.com\/\"><span style=\"font-weight: 400;\">Attentive<\/span><\/a><span style=\"font-weight: 400;\"> has rapidly expanded into email marketing. AI-powered automation, interactive text messaging, and predictive personalization make it an excellent choice for brands that want to double down on SMS while keeping email in the mix.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-20929 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/02\/download-300x156.png\" alt=\"Yotpo\" width=\"300\" height=\"156\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/02\/download-300x156.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/02\/download.png 311w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-medium wp-image-20929 lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/02\/download-300x156.png\" alt=\"Yotpo\" width=\"300\" height=\"156\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/02\/download-300x156.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2025\/02\/download.png 311w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript><\/p>\n<p><a href=\"https:\/\/www.yotpo.com\/\"><span style=\"font-weight: 400;\">Yotpo<\/span><\/a><span style=\"font-weight: 400;\"> brings together Email and SMS in one powerful platform, allowing marketers to create personalized email &amp; text communications that drive sales and boost customer lifetime value. With a 360\u00b0 view into customer data and behavior and a consolidated approach to Email &amp; SMS, Yotpo helps create smarter, more personalized messages. Yotpo\u2019s platform also includes Loyalty &amp; Reviews empowering brands to connect the dots and enhance their Email and SMS campaigns even further. For brands looking to unify and strengthen their direct marketing channels, Yotpo&#8217;s integrated approach makes it a great <\/span><a href=\"https:\/\/www.yotpo.com\/\"><span style=\"font-weight: 400;\">alternative to Klaviyo<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Spring Cleaning Starts Early This Year: Strategic Email List Hygiene<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">At Hustler Marketing, we don\u2019t believe in cookie-cutter solutions. Every brand\u2019s audience is unique, and we approach list cleaning with the same tailored care as every other part of the email marketing workflow. From re-engagement flows to segmentation strategies, we help brands retain high-value subscribers while cutting the dead weight.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, your email list is more than just numbers. It\u2019s a living, breathing community. With regular maintenance, thoughtful strategies, and a dash of humor, you can keep that community thriving, ensuring that you\u2019re getting maximum value from your Klaviyo account.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, are you ready to Marie Kondo your list? Let\u2019s get started.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s talk about the elephant in the inbox: Klaviyo\u2019s pricing changes are about to go into effect. Starting 18 February, they\u2019re charging based on profiles, not how many emails you send. That means you\u2019ll be paying for everyone on your list, even those who ghost you. Understandably, when the news first landed, we got some [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":20744,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[18,26,5,15,172],"tags":[],"class_list":["post-20732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emerging-trends","category-list-expansion","category-list-hygiene","category-reducing-esp-fees","category-sms-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Klaviyo Pricing Changes: It\u2019s Not Time to Panic - Blog - Hustler Marketing<\/title>\n<meta name=\"description\" content=\"Klaviyo pricing changes are coming into effect. 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