\u201cAI UGC video generators: no creators or editing needed\u201d.<\/p>\n
Sounds very attractive for any eCommerce brand that wants to scale up their UGC and dominate social media.<\/p>\n
But it also sounds too good to be true. Because it is.<\/p>\n
Let\u2019s be real: when it comes to User-Generated Content (UGC) ads, GenAI is not quite ready to take the wheel. Sure, some brands are pumping fully AI-generated UGC ads with no human creator, no human oversight, and no human in the loop anywhere.<\/p>\n
But the fact that you know<\/i><\/b> those ads exist means that you know that an AI UGC video generator made them. You can spot it, usually from the first few seconds. And that\u2019s the problem.<\/p>\n
AI-generated UGC ads might be efficient, but they lack the one thing that makes user-generated<\/i><\/b> content work: an actual user.<\/p>\n
Here\u2019s why brands should think twice before handing over their UGC strategy to the robots.<\/p>\n
AI-generated creators still look\u2026off.<\/p>\n
There\u2019s a weirdness, an almost-there-but-not-quite feel that makes people uncomfortable. That\u2019s the uncanny valley effect<\/a> in action. It\u2019s a well studied phenomenon where a humanoid figure is close to looking real, but the small inaccuracies make it deeply unsettling.<\/p>\n \u201cUnsettling\u201d definitely isn\u2019t an emotion you want people to associate with your brand. But unless you edit them, the outputs of an AI UGC video generator will give audiences weird vibes.<\/p>\n Tinkering with these avatars to get them \u201cjust right\u201d takes a lot<\/i> more time than you\u2019d think. It\u2019s not just that GenAI models suck at rendering human hands<\/a> (although they do). It\u2019s that, even if the AI avatar doesn\u2019t have 6 fingers, there are many other subtle telltale signs that you\u2019re dealing with a robot.<\/p>\n A mouth that moves weirdly. A disjoint between the voice and facial expression. Surfaces that look way too smooth. The list goes on.<\/p>\n Cleaning those up can take a lot of time, and requires a pretty rare skillset.<\/p>\n Here are some of the skills you need to edit AI-generated UGC ads:<\/p>\n At this point, if you\u2019re investing this much time and expertise, the ROI that got you interested in plug-and-play AI UGC ads is starting to slip away.<\/p>\n But it is possible to drive an impressive ROI with AI, when it\u2019s used as a support tool.<\/p>\nAdjusting AI-Generated UGC Ads is Harder Than it Looks<\/b><\/h2>\n
How to Edit UGC-Generated UGC Ads<\/b><\/h3>\n
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Using AI for UGC: the Right Way to Scale<\/b><\/h2>\n