{"id":20687,"date":"2024-12-04T09:29:38","date_gmt":"2024-12-04T09:29:38","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=20687"},"modified":"2024-12-06T22:07:42","modified_gmt":"2024-12-06T22:07:42","slug":"from-black-friday-to-santas-wishlist-a-technical-guide-to-post-black-friday-sales","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/from-black-friday-to-santas-wishlist-a-technical-guide-to-post-black-friday-sales\/","title":{"rendered":"From Black Friday to Santa\u2019s Wishlist: A Technical Guide to Post Black Friday Sales"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Black Friday and Cyber Monday? Done. Dusted. Slayed. But what now? Boosting post Black Friday sales can feel like an uphill battle. But it&#8217;s a necessary one, because there are still so many opportunities to take advantage of.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Christmas, New Year, and everything in between, your email strategy needs to go from turbo deals to festive feels. That&#8217;s easier said than done, and it calls for careful strategy.<\/span><\/p>\n<p>Here are 7 tips we&#8217;re using to keep our clients ahead of the competition all the way through December.<\/p>\n<h2><b>1. Know Thy Audience (And Their Festivities)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before you start jingling bells in every subject line, pause. Not everyone on your list celebrates Christmas or even the holidays in the same way. So, keep it inclusive. General holiday campaigns often hit the right note, so think along the lines of:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Boxing Day Blowouts<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Countdown to New Year\u2019s<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>12 Days of Gifts<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The Broke Santa Sale<\/b><span style=\"font-weight: 400;\"> (Relatable, right?)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you are running Christmas-specific campaigns, segment smartly to avoid alienating your audience. Inclusivity equals sales AND good vibes &#8211; the recipe for success when it comes to post Black Friday sales.<\/span><\/p>\n<h2><b>2. Audit Engagement Post-BFCM<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Black Friday\/Cyber Monday can be brutal on email lists &#8211; and by extension, bad for post Black Friday sales. Some people clicked, some ghosted, and others may have marked you as spam (ouch). Now\u2019s the time to clean house. Focus on metrics that matter:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Open Rates<\/b><span style=\"font-weight: 400;\">: Did they even see your email?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Click Rates<\/b><span style=\"font-weight: 400;\">: Are your CTAs irresistible?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bounce Rates<\/b><span style=\"font-weight: 400;\">: Clean up those bad email addresses.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Spam Rates<\/b><span style=\"font-weight: 400;\">: If this is climbing, reassess your content and cadence ASAP.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By reevaluating your engagement data, you\u2019ll keep your segmentation strategies sharp and your email deliverability thriving.<\/span><\/p>\n<h2><b>3. Post Black Friday Sales: a Chance to Personalize<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Remember all that juicy customer data you harvested during BFCM? Time to put it to work. Use shopping behavior, preferences, and demographics to craft ultra-personalized content. Think:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Curated product recommendations based on past purchases.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exclusive deals for repeat customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Special offers for segments like \u201clast-minute shoppers\u201d or \u201cearly gifters.\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Laser-focused segmentation isn&#8217;t just cool; it\u2019s necessary. Don\u2019t miss the chance to turn that data goldmine into a festive conversion spree that boosts your post Black Friday sales.\u00a0<\/span><\/p>\n<h2><b>4. Focus on Gifting (And Giving Back)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Holidays are the season of giving, whether it\u2019s to loved ones or the community. Let\u2019s hit both:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gifting<\/b><span style=\"font-weight: 400;\">: Promote stocking stuffers, smaller collections, or shiny new launches as perfect holiday gifts. This is also prime time to launch (or hype up) a gift card system. Easy, no-stress gifting? Sold.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Giving Back<\/b><span style=\"font-weight: 400;\">: Highlight philanthropic initiatives. Donating a portion of sales or supporting a local cause resonates deeply this time of year. Feel-good purchases = feel-good sales.<\/span><\/li>\n<\/ul>\n<h2><b>5. Fix Your Deliverability Game<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If BFCM threw your deliverability into the red zone, don\u2019t panic. Here\u2019s how to bounce back:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Template Balance<\/b><span style=\"font-weight: 400;\">: Mix image-based emails with plain-text ones. This reduces spam flags while keeping things visually appealing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Avoid Spammy Triggers<\/b><span style=\"font-weight: 400;\">: No more capitalizing every word (SERIOUSLY STOP) or using excessive links in your templates. Simple, clean, and focused wins the inbox.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Test Religiously<\/b><span style=\"font-weight: 400;\">: Use tools like G-Lock to run spam tests and diagnose sending reputation issues before hitting \u201csend.\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Deliverability matters more than ever when every email is competing for attention during the holidays.<\/span><\/p>\n<h2><b>6. Get Creative With Content<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Nobody\u2019s here for the same old holiday recipes or generic gift guides. Think outside the (gift) box:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unleash \u201ccrazy holiday cocktail recipes\u201d that promise to save family gatherings (and sanity).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Craft unhinged gift ideas for \u201cthat one cousin.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lean into playful, cheeky, or nostalgic vibes to stand out from the cookie-cutter campaigns flooding inboxes.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your audience will appreciate the humor and originality, especially if they\u2019re drowning in a sea of \u201c10% off\u201d emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your subject lines need to sparkle, not scream. Avoid spam triggers like excessive punctuation (!!!), clickbait phrases (\u201cBuy Now!!!\u201d), or anything too gimmicky. Keep it genuine and engaging. Free online tools can help you fine-tune subject lines for deliverability without sacrificing flair.<\/span><\/p>\n<h2><b>7. UGC: The Holiday Content Goldmine<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">User-Generated Content (UGC) is the ultimate cheat code for creating authentic, relatable campaigns that convert. Here\u2019s how to make UGC work its holiday magic:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Turn Shoppers Into Storytellers: Highlight real customer experiences with your products. Feature UGC in emails, social media, and even paid ads to build trust and hype.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gifting Inspiration: Showcase UGC as gift ideas! A customer rocking your product = \u201cOh, that would be perfect for Aunt Karen.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Repurpose Everywhere: The beauty of UGC? One piece of content can go far &#8211; ads, emails, website banners, you name it.<\/span><\/li>\n<\/ul>\n<p>Placing high-performing UGC ads is a powerful way to beat that post Black Friday sales slump.<\/p>\n<h3><b>\u2026But Don\u2019t Forget the Fine Print<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Before you share UGC, <a href=\"https:\/\/www.hustlermarketing.com\/blog\/mastering-ugc-video-ads-the-importance-of-ugc-usage-rights\/\">secure usage rights<\/a>. A quick DM or email request ensures you\u2019re in the clear while maintaining customer goodwill. When done right, UGC becomes a cost-effective, high-impact strategy for your holiday campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This season, <a href=\"https:\/\/www.hustlermarketing.com\/ugc-ads-ad-creatives\/\">let your customers do the selling for you<\/a>.<\/span><\/p>\n<h2><b>Final Thoughts: Keep It Festive, Keep It Fun<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Post-BFCM campaigns are all about pivoting from the frenzy to the feels. By focusing on gifting, community, and smart segmentation, you\u2019ll keep the holiday magic alive while driving revenue. Just remember: authenticity beats gimmicks every time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, go forth and sleigh those holiday campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Better yet: <a href=\"https:\/\/www.hustlermarketing.com\/book-a-call-with-hustler-marketing\/\">let\u2019s do it together<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday and Cyber Monday? Done. Dusted. Slayed. But what now? Boosting post Black Friday sales can feel like an uphill battle. But it&#8217;s a necessary one, because there are still so many opportunities to take advantage of.\u00a0 With Christmas, New Year, and everything in between, your email strategy needs to go from turbo deals [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":20697,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[173,76,3],"tags":[],"class_list":["post-20687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-creatives","category-bfcm-marketing","category-deliverability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Post Black Friday Sales - Blog - Hustler Marketing<\/title>\n<meta name=\"description\" content=\"You don&#039;t have to accept low post Black Friday sales. 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