{"id":20507,"date":"2024-10-16T15:10:33","date_gmt":"2024-10-16T15:10:33","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=20507"},"modified":"2024-10-23T10:49:32","modified_gmt":"2024-10-23T10:49:32","slug":"10-email-marketing-kpis-every-marketer-needs-to-know","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/10-email-marketing-kpis-every-marketer-needs-to-know\/","title":{"rendered":"10 Email Marketing KPIs Every Marketer Needs to Know"},"content":{"rendered":"

Conversations about email marketing KPIs can be a lot more interesting than you might think.<\/span><\/p>\n

Your Klaviyo dashboard is your best friend when it comes to figuring out what your customers are up to, what they care about, and how you can reach them more effectively.<\/span><\/p>\n

Tracking key email marketing metrics is essential to knowing whether your email marketing is working – or if you\u2019re working with an agency, figuring out the ROI on the email marketing services you\u2019re getting.\u00a0<\/span><\/p>\n

Here, we\u2019re looking at need-to-know email marketing metrics, what they mean, and how you should be tracking them to maximize retention revenue.\u00a0<\/span><\/p>\n

Email Marketing KPIs to Keep an Eye On (all the time, basically):<\/b><\/h2>\n

Once your email marketing channel is big enough, it will generate a LOT of data. There are many ways to slice that up, but here are the email marketing metrics to prioritize on the daily.<\/p>\n

Let’s start with the easiest: how many people are opening your emails?<\/p>\n

1: Email Open Rate<\/b><\/h3>\n

This might be the simplest (handiest) of email marketing metrics. Your email open rate (OR) is the <\/span>percentage of subscribers who opened your emails<\/span><\/a>. A bad OR could show that your subject lines work. It could also suggest problems with deliverability.\u00a0<\/span><\/p>\n

How to Boost Your Email Open Rate<\/b><\/h4>\n