{"id":2049,"date":"2020-05-19T11:00:52","date_gmt":"2020-05-19T11:00:52","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=2049"},"modified":"2025-02-05T16:00:36","modified_gmt":"2025-02-05T16:00:36","slug":"re-engage-email-list","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/re-engage-email-list\/","title":{"rendered":"Try This ONE Safe Hack To Re-Engage Your Email List!"},"content":{"rendered":"

Wouldn\u2019t it be great if you could re-engage your hard-earned email list without having to risk your domain reputation by playing \u201cdeliverability roulette\u201d?<\/h2>\n

Regularly when you hear people talking about re-engagement in email marketing, what most of them speak of is either a <\/span>R<\/b>e-<\/span>e<\/b>ngagement <\/span>C<\/b>ampaign (<\/span>REC)<\/b> or a <\/span>R<\/b>e-<\/span>e<\/b>ngagement <\/span>F<\/b>low (<\/span>REF<\/b>, part of email automation). But are they worth the risk? <\/span>
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\n<\/span>See, I think both regular <\/span>REC<\/b> and <\/span>REF<\/b> are important. Don\u2019t get me wrong. Every subscriber is important to you as a store owner.\u00a0<\/span><\/p>\n

After all, you spend a lot of time, effort, and money to recruit them into your list. Further, you need a list bigger than all your regular customers because the same people can\u2019t buy from every promotion you send.\u00a0<\/span><\/p>\n

The thing is, most of the time, you will be dealing with around <\/span>10% Open Rates <\/b>for email marketing (or lower)<\/span>.\u00a0<\/b><\/p>\n

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As I said, either kind of re-engagement email is an important tool. But wouldn\u2019t it be great if you could still re-engage your email list, without damaging your open rates like this? Well, <\/span>YOU CAN. <\/b><\/p>\n

<\/b>One easy way to do it is simply by adding small segments of unengaged people <\/strong>into your regular campaigns!<\/p>\n

By peppering your engaged segments with small fractions of your unengaged list every time you send a campaign you can engage with the unengaged. Keep these unengaged fractions to <\/span>no more than 10%.\u00a0<\/b><\/p>\n

That way you\u2019ll largely maintain your open rates while pitching people who once signed up but have mostly forgotten you.<\/span><\/p>\n

Here\u2019s How It Works…<\/strong><\/h2>\n
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  1. After running a re-engagement flow, copy off the profiles that are still inactive onto a folder in a storage drive.\u00a0<\/span><\/li>\n
  2. Select a subset of these records and re-upload them to your email list, labeling it Unengaged after Re-engagement Flow, including the flow\u2019s date.<\/span><\/li>\n
  3. Then go into your unengaged segment, tap in the right-hand corner menu, Manage Segment<\/i>, and click on <\/span>Sample Segment Members<\/i>. From there, you simply choose the size of the sample you want to create and <\/span>voil\u00e1<\/i>.
    \n\"Re-engage