{"id":20420,"date":"2024-10-29T12:05:41","date_gmt":"2024-10-29T12:05:41","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=20420"},"modified":"2024-10-29T12:18:13","modified_gmt":"2024-10-29T12:18:13","slug":"in-house-vs-agency-why-its-not-an-either-or","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/in-house-vs-agency-why-its-not-an-either-or\/","title":{"rendered":"In House vs Agency: Why It\u2019s Not An Either\/Or"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you want to get a lively debate going among entrepreneurs, here\u2019s an idea: \u201cin house vs agency.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some eCommerce founders insist that a digital marketing agency is indispensable to scaling up. Others prefer to work with freelancers, or build their in-house team.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So which one is better? And are marketing agencies worth it in 2025? Important questions, without short answers. The reality is that the \u201cin house vs agency\u201d question is not an either\/or. An eCommerce business will need one or the other (maybe even both) at different stages in its development.\u00a0<\/span><\/p>\n<h3>Let&#8217;s Cut to the Chase<\/h3>\n<p><span style=\"font-weight: 400;\">Here, we\u2019re not doing the stock standard \u201cbenefits of marketing agencies\u201d blog. Because that would tell you nothing you don\u2019t know already. Instead, we\u2019re connecting each model to a different type of eCommerce brand, based on our experience working with eCommerce trailblazers. You may recognize your business in one or more of the types that we outline here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So let\u2019s get to it.\u00a0<\/span><\/p>\n<h2><b>You\u2019re a Marketing Agency\u2026I See Where This is Going.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Hustler Marketing ranks #21 in organic search for \u201cemail marketing agency\u201d (no cap). So, of course, we want as many brands to sign up to work with us. Right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not necessarily.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, sometimes it\u2019s in everyone\u2019s best interests to stay on friendly terms without taking the step of working together. Here are some cases where an eCommerce brand does not need an email marketing agency:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The brand doesn\u2019t have enough budget to make full use of the agency\u2019s offerings.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The agency requires a length of commitment that the brand is uncomfortable with.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An audit is done, and the agency confirms that the in-house team is knocking it out the park.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">That last one happens more than you think, especially here at Hustler. Here\u2019s a conversation between one of our SDRs and a brand that we would have loved to sign &#8211; but whose email marketing channel was in such good shape that everything we audited got a stellar rating.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-20421 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2024\/09\/image-20-e1730200137990.png\" alt=\"In House Marketing Vs Marketing Agencies: Why It\u2019s Not An Either\/Or\" width=\"740\" height=\"482\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2024\/09\/image-20-e1730200137990.png 740w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2024\/09\/image-20-e1730200137990-300x195.png 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-20421 size-full lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2024\/09\/image-20-e1730200137990.png\" alt=\"In House Marketing Vs Marketing Agencies: Why It\u2019s Not An Either\/Or\" width=\"740\" height=\"482\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2024\/09\/image-20-e1730200137990.png 740w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2024\/09\/image-20-e1730200137990-300x195.png 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/noscript><\/p>\n<h2><b>Email Marketing Services: Who Are They For, Really?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Here are the types of eCommerce businesses who really succeed with an email marketing agency partner.<\/span><\/p>\n<h3><b>1: The Scale Up Superhero<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You\u2019re an up-and-coming brand with a healthy marketing budget. If you\u2019re the founder, this probably isn\u2019t your first rodeo. You\u2019ve got product-market fit down, and your shipping and fulfillment infrastructure is good to go. Now, you need to scale fast. A full-service email marketing agency can be your fast track to getting the right expertise, resources, and tools.<\/span><\/p>\n<h3><b>2: The Growth Guru<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Established ecommerce brands with a strong customer base can face stagnation. It\u2019s always a good idea to refresh your marketing strategies &#8211; and an agency partnership might be just what you need to do that. Marketing agencies bring fresh perspectives, innovative ideas, and the latest tools to help established brands optimize their existing strategies and explore new opportunities for growth and differentiation, <\/span><a href=\"https:\/\/update.hustlermarketing.com\/ugc-ads-ad-creatives\/\"><span style=\"font-weight: 400;\">like UGC advertising.<\/span><\/a><\/p>\n<h3><b>3: The Niche Ninja<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Most agencies take a jack-of-all-trades approach to email marketing. But others have taken a steep learning curve on a specific niche, so they can service specialized markets like luxury goods, high tech, CBD products, even SaaS. If yours is a niche brand, it&#8217;s a good idea to vet potential vendors based on their ability to work in your vertical. A full-service email marketing agency who understands your language, your audience, and the unique compliance issues within your field could help you to stay ahead as <a href=\"https:\/\/www.biztechcs.com\/blog\/challenges-and-opportunities-of-ecommerce\/\">competition intensifies through 2025<\/a>, and more niches approach saturation.<\/span><\/p>\n<h2><b>In House vs Agency: Who Should Stay on Team Freelancer (or Hire a Permanent Team)?<\/b><\/h2>\n<p>If any of these describe your brand or business, hiring in-house or sourcing freelancers directly might be the best option for you right now:<\/p>\n<p><strong>You have Specific, But Short-Term Needs<\/strong><\/p>\n<p>If you only need help with one-off projects (e.g., a website overhaul, a single email flow), freelancers offer flexibility without long-term contracts. Or, if you already have an established in house marketing team, they can quickly address these short-term projects as part of their daily operations.<\/p>\n<p><strong>Your Want Full Control Over Marketing<\/strong><\/p>\n<p>In-house teams or freelancers allow more direct control over branding, strategy, and execution. This is ideal for businesses that want tight integration with other departments (like product or customer service) and immediate decision-making. That&#8217;s because, in an agency partnership, control is always shared to some degree. After all, the agency&#8217;s insights and expertise are part of the package. Micromanaging an agency team can lead to suboptimal relationships and results. It could drastically escalate costs &#8211; especially if they bill by the hour.<\/p>\n<h2><b>In House Plus Agency: the Best of Both?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There\u2019s a third scenario that we haven\u2019t considered yet: the &#8220;both and&#8221;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Working with an agency doesn\u2019t mean firing your in-house team. In fact, if an email marketing agency&#8217;s model is flexible enough, they can help you to fill critical skills gaps that let your internal marketing team focus on product or business expansion.<br \/>\n<\/span><\/p>\n<p>This works especially well for businesses who want to expand into <a href=\"https:\/\/www.hustlermarketing.com\/case-studies\/tao-clean-ad-creatives\/\">new marketing channels like UGC<\/a>.<\/p>\n<h2>Laying a Strong Foundation for Success in Q1 2025<\/h2>\n<p>With a new year on the horizon, it&#8217;s time for brands to give their marketing infrastructure a health check. Whether you&#8217;re managing marketing in house, with freelancers, or in partnership with an agency, a full audit of your marketing channels could reveal new opportunities for growth in 2025.<\/p>\n<p><a href=\"https:\/\/www.hustlermarketing.com\/book-a-call-with-hustler-marketing\/\">Contact our team to schedule yours<\/a>. Worst case scenario: you come away with a clean bill of health and the peace of mind that comes from knowing you&#8217;re set up for success as Q1 rolls around in just 2 months.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to get a lively debate going among entrepreneurs, here\u2019s an idea: \u201cin house vs agency.\u201d Some eCommerce founders insist that a digital marketing agency is indispensable to scaling up. Others prefer to work with freelancers, or build their in-house team.\u00a0 So which one is better? And are marketing agencies worth it in [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":20598,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[74,18,2],"tags":[214,206],"class_list":["post-20420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","category-emerging-trends","category-revenue","tag-emerging-trends","tag-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>In House Marketing vs Marketing Agencies - Blog - Hustler Marketing<\/title>\n<meta name=\"description\" content=\"Keep marketing in house, or partner with an agency? Read this before you make the decision for your brand&#039;s future.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hustlermarketing.com\/blog\/in-house-vs-agency-why-its-not-an-either-or\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In House vs Agency: Why It\u2019s Not An Either\/Or\" \/>\n<meta property=\"og:description\" content=\"If you want to get a lively debate going among entrepreneurs, here\u2019s an idea: \u201cin house vs agency.\u201d Some eCommerce founders insist that a digital\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hustlermarketing.com\/blog\/in-house-vs-agency-why-its-not-an-either-or\/\" \/>\n<meta property=\"og:site_name\" content=\"Hustler Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HustlerMarketingTeam\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-29T12:05:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-29T12:18:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2024\/10\/HM-Marketing-_Blog-Banner-Agency-Vs-In-House.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dylan Arslanian\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HustlerMrktng\" \/>\n<meta name=\"twitter:site\" content=\"@HustlerMrktng\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dylan Arslanian\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/in-house-vs-agency-why-its-not-an-either-or\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/in-house-vs-agency-why-its-not-an-either-or\/\"},\"author\":{\"name\":\"Dylan Arslanian\",\"@id\":\"https:\/\/www.hustlermarketing.com\/#\/schema\/person\/515c4593223745cef031f2ea9a88a03b\"},\"headline\":\"In House vs Agency: Why It\u2019s Not An Either\/Or\",\"datePublished\":\"2024-10-29T12:05:41+00:00\",\"dateModified\":\"2024-10-29T12:18:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/in-house-vs-agency-why-its-not-an-either-or\/\"},\"wordCount\":970,\"publisher\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/in-house-vs-agency-why-its-not-an-either-or\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2024\/10\/HM-Marketing-_Blog-Banner-Agency-Vs-In-House.jpg\",\"keywords\":[\"emerging trends\",\"marketing strategy\"],\"articleSection\":[\"Culture\",\"Emerging Trends\",\"Increase Revenue\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/in-house-vs-agency-why-its-not-an-either-or\/\",\"url\":\"https:\/\/www.hustlermarketing.com\/blog\/in-house-vs-agency-why-its-not-an-either-or\/\",\"name\":\"In House Marketing vs Marketing Agencies - Blog - Hustler Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/in-house-vs-agency-why-its-not-an-either-or\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/in-house-vs-agency-why-its-not-an-either-or\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2024\/10\/HM-Marketing-_Blog-Banner-Agency-Vs-In-House.jpg\",\"datePublished\":\"2024-10-29T12:05:41+00:00\",\"dateModified\":\"2024-10-29T12:18:13+00:00\",\"description\":\"Keep marketing in house, or partner with an agency? Read this before you make the decision for your brand's future.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.hustlermarketing.com\/blog\/in-house-vs-agency-why-its-not-an-either-or\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/in-house-vs-agency-why-its-not-an-either-or\/#primaryimage\",\"url\":\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2024\/10\/HM-Marketing-_Blog-Banner-Agency-Vs-In-House.jpg\",\"contentUrl\":\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2024\/10\/HM-Marketing-_Blog-Banner-Agency-Vs-In-House.jpg\",\"width\":1200,\"height\":630,\"caption\":\"In house or agency in 2025\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.hustlermarketing.com\/#website\",\"url\":\"https:\/\/www.hustlermarketing.com\/\",\"name\":\"Hustler Marketing\",\"description\":\"eCommerce Email Marketing\",\"publisher\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.hustlermarketing.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.hustlermarketing.com\/#organization\",\"name\":\"Hustler Marketing\",\"url\":\"https:\/\/www.hustlermarketing.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hustlermarketing.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2020\/10\/Hustler-Marketing-logo.svg\",\"contentUrl\":\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2020\/10\/Hustler-Marketing-logo.svg\",\"width\":135,\"height\":48,\"caption\":\"Hustler Marketing\"},\"image\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/HustlerMarketingTeam\",\"https:\/\/x.com\/HustlerMrktng\",\"https:\/\/www.instagram.com\/hustlermarketing\/\",\"https:\/\/www.linkedin.com\/company\/hustlermarketing\/\",\"https:\/\/www.youtube.com\/channel\/UCN8iH0ZJwZ8MJtpORy_osHA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.hustlermarketing.com\/#\/schema\/person\/515c4593223745cef031f2ea9a88a03b\",\"name\":\"Dylan Arslanian\",\"url\":\"https:\/\/www.hustlermarketing.com\/blog\/author\/dylan\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"In House Marketing vs Marketing Agencies - Blog - Hustler Marketing","description":"Keep marketing in house, or partner with an agency? Read this before you make the decision for your brand's future.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hustlermarketing.com\/blog\/in-house-vs-agency-why-its-not-an-either-or\/","og_locale":"en_US","og_type":"article","og_title":"In House vs Agency: Why It\u2019s Not An Either\/Or","og_description":"If you want to get a lively debate going among entrepreneurs, here\u2019s an idea: \u201cin house vs agency.\u201d Some eCommerce founders insist that a digital","og_url":"https:\/\/www.hustlermarketing.com\/blog\/in-house-vs-agency-why-its-not-an-either-or\/","og_site_name":"Hustler Marketing","article_publisher":"https:\/\/www.facebook.com\/HustlerMarketingTeam","article_published_time":"2024-10-29T12:05:41+00:00","article_modified_time":"2024-10-29T12:18:13+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2024\/10\/HM-Marketing-_Blog-Banner-Agency-Vs-In-House.jpg","type":"image\/jpeg"}],"author":"Dylan Arslanian","twitter_card":"summary_large_image","twitter_creator":"@HustlerMrktng","twitter_site":"@HustlerMrktng","twitter_misc":{"Written by":"Dylan Arslanian","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.hustlermarketing.com\/blog\/in-house-vs-agency-why-its-not-an-either-or\/#article","isPartOf":{"@id":"https:\/\/www.hustlermarketing.com\/blog\/in-house-vs-agency-why-its-not-an-either-or\/"},"author":{"name":"Dylan Arslanian","@id":"https:\/\/www.hustlermarketing.com\/#\/schema\/person\/515c4593223745cef031f2ea9a88a03b"},"headline":"In House vs Agency: Why It\u2019s Not An Either\/Or","datePublished":"2024-10-29T12:05:41+00:00","dateModified":"2024-10-29T12:18:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hustlermarketing.com\/blog\/in-house-vs-agency-why-its-not-an-either-or\/"},"wordCount":970,"publisher":{"@id":"https:\/\/www.hustlermarketing.com\/#organization"},"image":{"@id":"https:\/\/www.hustlermarketing.com\/blog\/in-house-vs-agency-why-its-not-an-either-or\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2024\/10\/HM-Marketing-_Blog-Banner-Agency-Vs-In-House.jpg","keywords":["emerging trends","marketing strategy"],"articleSection":["Culture","Emerging Trends","Increase Revenue"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.hustlermarketing.com\/blog\/in-house-vs-agency-why-its-not-an-either-or\/","url":"https:\/\/www.hustlermarketing.com\/blog\/in-house-vs-agency-why-its-not-an-either-or\/","name":"In House Marketing vs Marketing Agencies - Blog - Hustler Marketing","isPartOf":{"@id":"https:\/\/www.hustlermarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hustlermarketing.com\/blog\/in-house-vs-agency-why-its-not-an-either-or\/#primaryimage"},"image":{"@id":"https:\/\/www.hustlermarketing.com\/blog\/in-house-vs-agency-why-its-not-an-either-or\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2024\/10\/HM-Marketing-_Blog-Banner-Agency-Vs-In-House.jpg","datePublished":"2024-10-29T12:05:41+00:00","dateModified":"2024-10-29T12:18:13+00:00","description":"Keep marketing in house, or partner with an agency? Read this before you make the decision for your brand's future.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hustlermarketing.com\/blog\/in-house-vs-agency-why-its-not-an-either-or\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hustlermarketing.com\/blog\/in-house-vs-agency-why-its-not-an-either-or\/#primaryimage","url":"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2024\/10\/HM-Marketing-_Blog-Banner-Agency-Vs-In-House.jpg","contentUrl":"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2024\/10\/HM-Marketing-_Blog-Banner-Agency-Vs-In-House.jpg","width":1200,"height":630,"caption":"In house or agency in 2025"},{"@type":"WebSite","@id":"https:\/\/www.hustlermarketing.com\/#website","url":"https:\/\/www.hustlermarketing.com\/","name":"Hustler Marketing","description":"eCommerce Email Marketing","publisher":{"@id":"https:\/\/www.hustlermarketing.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hustlermarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.hustlermarketing.com\/#organization","name":"Hustler Marketing","url":"https:\/\/www.hustlermarketing.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hustlermarketing.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2020\/10\/Hustler-Marketing-logo.svg","contentUrl":"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2020\/10\/Hustler-Marketing-logo.svg","width":135,"height":48,"caption":"Hustler Marketing"},"image":{"@id":"https:\/\/www.hustlermarketing.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HustlerMarketingTeam","https:\/\/x.com\/HustlerMrktng","https:\/\/www.instagram.com\/hustlermarketing\/","https:\/\/www.linkedin.com\/company\/hustlermarketing\/","https:\/\/www.youtube.com\/channel\/UCN8iH0ZJwZ8MJtpORy_osHA"]},{"@type":"Person","@id":"https:\/\/www.hustlermarketing.com\/#\/schema\/person\/515c4593223745cef031f2ea9a88a03b","name":"Dylan Arslanian","url":"https:\/\/www.hustlermarketing.com\/blog\/author\/dylan\/"}]}},"_links":{"self":[{"href":"https:\/\/www.hustlermarketing.com\/wp-json\/wp\/v2\/posts\/20420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hustlermarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hustlermarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hustlermarketing.com\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hustlermarketing.com\/wp-json\/wp\/v2\/comments?post=20420"}],"version-history":[{"count":0,"href":"https:\/\/www.hustlermarketing.com\/wp-json\/wp\/v2\/posts\/20420\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hustlermarketing.com\/wp-json\/wp\/v2\/media\/20598"}],"wp:attachment":[{"href":"https:\/\/www.hustlermarketing.com\/wp-json\/wp\/v2\/media?parent=20420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hustlermarketing.com\/wp-json\/wp\/v2\/categories?post=20420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hustlermarketing.com\/wp-json\/wp\/v2\/tags?post=20420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}