{"id":20367,"date":"2024-08-20T08:25:36","date_gmt":"2024-08-20T08:25:36","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=20367"},"modified":"2025-05-16T07:23:55","modified_gmt":"2025-05-16T07:23:55","slug":"black-friday-2024-how-your-early-birds-will-help-you-win","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/black-friday-2024-how-your-early-birds-will-help-you-win\/","title":{"rendered":"Black Friday 2024: How Your Early Birds Will Help You Win"},"content":{"rendered":"

Black Friday 2024 online spending looks set to top 2023\u2019s $38 billion. But that doesn\u2019t mean that every eCommerce business will win. In fact, overcrowded inboxes are one of the factors driving Black Friday Fatigue – not the kind of BFF any online retailer wants.<\/span><\/p>\n

Approximately <\/span>1 billion promo emails<\/span><\/a> went out during 2023\u2019s Cyber 10 (the period from the Sunday before Black Friday to the day after Cyber Monday). That\u2019s a lot of noise, and it\u2019s getting harder for brands to get their message across.<\/span><\/p>\n

The good news is that it is possible to win this Black Friday. But it will take innovative thinking to stay ahead of the curve. Here, we\u2019re looking at some key tactics that online retailers need to adopt in the run-up to Black Friday 2024.<\/span><\/p>\n

The Countdown to Black Friday 2024 has Begun<\/b><\/h2>\n

Every year, that countdown starts a little earlier. In 2023, around 27% of shoppers reported trying to get their holiday shopping done as early as October.<\/span><\/p>\n

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Why? Because people love discounts – but they don\u2019t love risking site crashes, out of stock notices, and the FOMO that comes with having one day to snag great deals.<\/span><\/p>\n

Reward Early Birds, and They Will Reward You<\/b><\/h3>\n

As an online brand, you understand the value of urgency. Consider this your own call to action: if you don\u2019t start early, you will lose out to the competition.<\/span><\/p>\n

That\u2019s why we like to get started ahead of time, with custom Black Friday packages for our email and SMS marketing clients.<\/span><\/p>\n

Last year, stores that had no early bird offer in November saw a 116% increase in email campaign revenue compared to their September-October average.<\/span><\/p>\n

But stores who ran an early bird offer boosted their email revenue by 181%.<\/span><\/p>\n

That\u2019s 56% more email revenue, at the busiest time of the year.\u00a0<\/span><\/p>\n

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