{"id":19633,"date":"2024-07-18T19:45:13","date_gmt":"2024-07-18T19:45:13","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=19633"},"modified":"2024-10-25T16:42:36","modified_gmt":"2024-10-25T16:42:36","slug":"talking-email-marketing-strategy-with-blendjet-paola-vasquez-goes-to-california","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/talking-email-marketing-strategy-with-blendjet-paola-vasquez-goes-to-california\/","title":{"rendered":"Talking Email Marketing Strategy with BlendJet: Paola Vasquez Goes to California"},"content":{"rendered":"

Email marketing strategy usually happens on a screen, with a busy account manager flipping through dozens of tabs: Pinterest, Klaviyo, product pages and performance reports.\u00a0<\/span><\/p>\n

As a remote email marketing agency that\u2019s been remote since before remote was cool, we get that, and we\u2019ve learned how to be creative and collaborative across the digital divide. But we also love to connect in person.\u00a0<\/span><\/p>\n

So we sent our rockstar Account Manager Paola Vasquez all the way from Peru to BlendJet\u2019s California GQ to hang out, discuss email marketing strategy, and plan for the future.<\/span><\/p>\n

BlendJet: \u201cBig Blender Power On The Go\u201d.<\/b><\/h2>\n

BlendJet<\/span><\/a> is the OG portable blender. Their blenders are compact, efficient and convenient for on-the-go use. Their flagship BlendJet 2 features a powerful motor and battery for blending smoothies, shakes and other beverages in seconds. It\u2019sUSB rechargeable, spill-proof and easy to clean.<\/span><\/p>\n

Basically, it\u2019s everything that the health-conscious professional or fitness enthusiast needs to whip up their favorite drink whenever, wherever. As a result, BlendJet is an eCommerce phenomenon, and <\/span>one of the most successful stores on Shopify<\/span><\/a>.<\/span><\/p>\n

They\u2019re also one of our <\/span>longest standing email marketing clients<\/span><\/a>. Paola Vasquez manages BlendJet\u2019s account at Hustler Marketing. She is an experienced marketer pursuing a Master\u2019s in Design from the London School of Design and Marketing. <\/span>Her resume<\/span><\/a> combines marketing expertise with a strong background in visual design, which makes her the ideal account manager for highly visual brands like BlendJet.\u00a0<\/span><\/p>\n

She and her dedicated Hustler Marketing team have helped BlendJet to scale their email marketing channel, which now accounts for 40% of store revenue. And when the opportunity came up to join a strategy session to discuss email marketing strategy and brainstorm future growth plans, it was a no-brainer.<\/span><\/p>\n

Meeting the Team at BlendJet HQ<\/b><\/h2>\n

After making the long journey from Peru, Paola drove from San Francisco to BlendJet\u2019s headquarters in Petaluma. There, she got to see the offices, showroom, as well as a range of product models and prototypes. She especially enjoyed getting to spend time with BlendJet team members – both the ones she works with every day, and the ones she hadn\u2019t met before.\u00a0<\/span><\/p>\n

\u201cI really loved meeting other members of the team, especially in roles like data analysis. It\u2019s super helpful to get insights from them, because it helps us personalize emails more effectively and refine our overall email marketing strategy\u201d said Vasquez.<\/span><\/p>\n

A Deep Dive on Klaviyo AI Features<\/b><\/h2>\n

One of the most valuable parts of the session was a presentation by <\/span>Klaviyo\u2019s Principal Customer Success Manager Neil Gogate<\/span><\/a>. Together with Paola and the BlendJet team, he explored Klaviyo\u2019s new features for analytics, segmenting based on AI, and AI-driven subject lines. They also discussed ways to optimize BlendJet\u2019s current email marketing strategy and boost key metrics like revenue per recipient.\u00a0<\/span><\/p>\n

\"\"

Strengthening Relationships for Long Term Growth<\/b><\/h2>\n

Of course, it wasn\u2019t all work and no play. After the strategy session, Paola made a stop in LA to visit the Warner Bros Studios with BlendJet\u2019s Daniella Reda. \u201cWe talk every day, but it makes a huge difference to spend time with your clients in person. It strengthens relationships and lays the foundation for even better collaboration\u201d.<\/span><\/p>\n

\"\"

Hustler Marketing: the Preferred Email Marketing Agency for Brands With Edge<\/b><\/h2>\n

Hustler Marketing is a young, energetic email marketing agency that\u2019s famous for our linchpin mindset and enviable company culture. We support awesome brands like BlendJet with a customized, <\/span>award-winning email marketing strategy<\/span><\/a> that boosts retention revenue and increases customer lifetime value – all fully managed and done-for-you.<\/span><\/p>\n

Book a call with our team to find out how our unique combination of strategic account management, email marketing expertise and youthful vision could transform your brand\u2019s email marketing agency.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Email marketing strategy usually happens on a screen, with a busy account manager flipping through dozens of tabs: Pinterest, Klaviyo, product pages and performance reports.\u00a0 As a remote email marketing agency that\u2019s been remote since before remote was cool, we get that, and we\u2019ve learned how to be creative and collaborative across the digital divide. […]<\/p>\n","protected":false},"author":48,"featured_media":19638,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[3,71,26,5,19],"tags":[206],"class_list":["post-19633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deliverability","category-email-automation-flows","category-list-expansion","category-list-hygiene","category-re-engagement","tag-marketing-strategy"],"acf":[],"yoast_head":"\nOn-Site Email Strategy in California - Blog - Hustler Marketing<\/title>\n<meta name=\"description\" content=\"HM account manager extraordinaire Paola Vasquez joins BlendJet for an on-site email marketing strategy session.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hustlermarketing.com\/blog\/talking-email-marketing-strategy-with-blendjet-paola-vasquez-goes-to-california\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Talking Email Marketing Strategy with BlendJet: Paola Vasquez Goes to California\" \/>\n<meta property=\"og:description\" content=\"Email marketing strategy usually happens on a screen, with a busy account manager flipping through dozens of tabs: Pinterest, Klaviyo, product pages and\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hustlermarketing.com\/blog\/talking-email-marketing-strategy-with-blendjet-paola-vasquez-goes-to-california\/\" \/>\n<meta property=\"og:site_name\" content=\"Hustler Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HustlerMarketingTeam\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-18T19:45:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-25T16:42:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2024\/07\/BJ-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dylan Arslanian\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HustlerMrktng\" \/>\n<meta name=\"twitter:site\" content=\"@HustlerMrktng\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dylan Arslanian\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/talking-email-marketing-strategy-with-blendjet-paola-vasquez-goes-to-california\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/talking-email-marketing-strategy-with-blendjet-paola-vasquez-goes-to-california\/\"},\"author\":{\"name\":\"Dylan Arslanian\",\"@id\":\"https:\/\/www.hustlermarketing.com\/#\/schema\/person\/515c4593223745cef031f2ea9a88a03b\"},\"headline\":\"Talking Email Marketing Strategy with BlendJet: Paola Vasquez Goes to California\",\"datePublished\":\"2024-07-18T19:45:13+00:00\",\"dateModified\":\"2024-10-25T16:42:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/talking-email-marketing-strategy-with-blendjet-paola-vasquez-goes-to-california\/\"},\"wordCount\":643,\"publisher\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/talking-email-marketing-strategy-with-blendjet-paola-vasquez-goes-to-california\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2024\/07\/BJ-1.jpg\",\"keywords\":[\"marketing strategy\"],\"articleSection\":[\"Deliverability\",\"Email Automation Flows\",\"List Expansion\",\"List Hygiene\",\"Re-engagement\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/talking-email-marketing-strategy-with-blendjet-paola-vasquez-goes-to-california\/\",\"url\":\"https:\/\/www.hustlermarketing.com\/blog\/talking-email-marketing-strategy-with-blendjet-paola-vasquez-goes-to-california\/\",\"name\":\"On-Site Email Strategy in California - 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