{"id":1821,"date":"2020-01-30T14:14:18","date_gmt":"2020-01-30T14:14:18","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=1821"},"modified":"2025-10-01T17:43:25","modified_gmt":"2025-10-01T17:43:25","slug":"list-nourishing-transforming-product-fans-into-brand-fans","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/list-nourishing-transforming-product-fans-into-brand-fans\/","title":{"rendered":"List Nourishing:  Transforming Product Fans Into Brand Fans"},"content":{"rendered":"<p><a href=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2020\/01\/1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-1822 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2020\/01\/1.jpg\" alt=\"\" width=\"247\" height=\"365\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-1822 alignleft lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2020\/01\/1.jpg\" alt=\"\" width=\"247\" height=\"365\" \/><\/noscript><\/a><\/p>\n<p>You started out with a single-product Shopify store, and it blew up. You\u2019re doing amazing with steadily increasing revenue. But you wonder <strong>how long is this gonna last?<\/strong><\/p>\n<p>You know <strong>you need to expand your product line, but doing so is risky<\/strong>. More ad spend, product testing, customer education, and maybe it\u2019s all for a flop!<\/p>\n<p>Basically you\u2019re starting from scratch with that same stress that you had when you started the business.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Current Customers to the Rescue??<\/strong><\/p>\n<p>Something occurs to you, though. If your first product worked wonders on your current customer base, couldn\u2019t your second, especially with trust already established?<\/p>\n<p>You\u2019ve already collected all their emails!<\/p>\n<p>You\u2019ve got a chance.\u00a0 You\u2019ve set yourself a launch date, and now what? How do you move forward carefully in a way that builds enthusiasm without eroding goodwill? You can\u2019t afford to manhandle your list \u2014 one of your business\u2019s most precious assets \u2014 with a seemingly random and unsolicited promo.<\/p>\n<p><strong>How do you make customers ecstatic to see what else you have to offer??<\/strong><\/p>\n<p>By nourishing the list beforehand. Take the time to build a relationship with your current customers and slowly <strong>put them on their toes to see what you\u2019ll send them next.<\/strong><\/p>\n<p>To do this right, you\u2019ve got to start small!<\/p>\n<p>&nbsp;<\/p>\n<p><strong>STEP 1: <\/strong>Start with the most engaged people on your list, the ones who opened or clicked an email from you in the last 15 days.<\/p>\n<p><strong>It\u2019s really important to have them knowing what to expect from you.<\/strong><\/p>\n<p><a href=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2020\/01\/Image-1-1.jpg\"><img decoding=\"async\" class=\"size-full wp-image-1823 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2020\/01\/Image-1-1.jpg\" alt=\"\" width=\"441\" height=\"206\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-1823 alignleft lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2020\/01\/Image-1-1.jpg\" alt=\"\" width=\"441\" height=\"206\" \/><\/noscript><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>You can do this by:<\/strong><\/p>\n<ul>\n<li>Mentioning it in your welcome email<\/li>\n<li>Let them know in the order confirmation email<\/li>\n<li>Ask them to move your email from the promotions tab to the primary tab with a clearly illustrated GIF<\/li>\n<li>Ask them to reply to the email so you know that you can send them the content they want (this one is gold if you can do it)<\/li>\n<\/ul>\n<p>If you do all of these, you\u2019ll have a list of <strong>extremely engaged people that will read almost every email you send them.<\/strong><\/p>\n<p><strong>STEP 2:<\/strong> Expand the audience slowly.<\/p>\n<p><a href=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2020\/01\/2.jpg\"><img decoding=\"async\" class=\"alignleft wp-image-1824 size-medium lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2020\/01\/2-239x300.jpg\" alt=\"\" width=\"239\" height=\"300\" \/><noscript><img decoding=\"async\" class=\"alignleft wp-image-1824 size-medium lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2020\/01\/2-239x300.jpg\" alt=\"\" width=\"239\" height=\"300\" \/><\/noscript><\/a><\/p>\n<p>Especially if you haven\u2019t sent any emails in the last few months to your list members, start with small steps.<\/p>\n<p>A lot of people make the mistake of blasting the whole list with one email that kills deliverability in the long run. <strong>They\u2019re shooting themselves in the foot.<\/strong><\/p>\n<p><strong>Instead, <\/strong>send to recipients who opened an email in the last 30 days. Then expand the segment to 60-day openers, then 90-days openers and so on. <strong>Send them a plain text email, with a really engaging headline that will intrigue them.<\/strong><\/p>\n<p>And guess what\u2026. That will do the most to re-engage your list, immediately expanding your 30-day engaged segment. How awesome is that?!<\/p>\n<p>Before:<\/p>\n<p><a href=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2020\/01\/Image-2-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1825 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2020\/01\/Image-2-1.jpg\" alt=\"\" width=\"624\" height=\"38\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1825 alignleft lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2020\/01\/Image-2-1.jpg\" alt=\"\" width=\"624\" height=\"38\" \/><\/noscript><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>After:<\/p>\n<p><strong> <a href=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2020\/01\/Image-3-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1826 alignleft lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2020\/01\/Image-3-1.jpg\" alt=\"\" width=\"624\" height=\"35\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1826 alignleft lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2020\/01\/Image-3-1.jpg\" alt=\"\" width=\"624\" height=\"35\" \/><\/noscript><\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>STEP 3: <\/strong>Provide valuable, relevant content.<\/p>\n<p>Establish yourself as the Subject Matter Expert (SME) in your niche, the very niche your engaged list cares about. This is the cool part. You can now go ahead and send the most engaged people lots of emails with your most interesting and valuable content.<\/p>\n<p>Once you are sending regular campaigns to a warmed up list, your product launch has a significantly higher chance of success. Successful launch angles include:<\/p>\n<ul>\n<li>Exclusive offer for brand insiders<\/li>\n<li>Limited-time friends-and-family discount before public launch<\/li>\n<li>Favor of making new product available out of gratitude for list\u2019s support<\/li>\n<li>Request for list\u2019s valuable feedback in testing new product<\/li>\n<li>Chance to become part of an exclusive group<\/li>\n<li>Secret information before the public reveal<\/li>\n<li>Unique no-risk, guaranteed money-back trial<\/li>\n<li>Special announcement<\/li>\n<li>Personal confession<\/li>\n<li>Personal invitation to join celebration<\/li>\n<li>Referral request<\/li>\n<li>Any combination of the above.<\/li>\n<\/ul>\n<p>People who get genuine value from your email content will feel like they owe it to you to at least try your next product. (This is especially true if your offer includes a generous return policy.) You\u2019ll be their BFF!<\/p>\n<p>And that\u2019s how you do a successful product launch without spending a ton of money on ads or placing crippling ROI bets: just three steps to turn your product fans into brand fans.<\/p>\n<p>Comment below with how you launched a new product \u2014 let\u2019s compare notes!<\/p>\n<p>&nbsp;<\/p>\n<p><em>Ioan Siran and Thomas McClintock,<\/em><br \/>\n<em>Hustler Marketing<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You started out with a single-product Shopify store, and it blew up. You\u2019re doing amazing with steadily increasing revenue. But you wonder how long is this gonna last? You know you need to expand your product line, but doing so is risky. More ad spend, product testing, customer education, and maybe it\u2019s all for a [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-1821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-repeat-buyers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>List Nourishing: Transforming Product Fans Into Brand Fans - Blog - Hustler Marketing<\/title>\n<meta name=\"description\" content=\"Feed your list right \u2014 nurturing strategies that turn one-time product lovers into lifelong brand advocates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hustlermarketing.com\/blog\/list-nourishing-transforming-product-fans-into-brand-fans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"List Nourishing: Transforming Product Fans Into Brand Fans\" \/>\n<meta property=\"og:description\" content=\"You started out with a single-product Shopify store, and it blew up. 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