{"id":1763,"date":"2019-12-19T17:45:35","date_gmt":"2019-12-19T17:45:35","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=1763"},"modified":"2025-10-01T17:37:05","modified_gmt":"2025-10-01T17:37:05","slug":"how-to-explode-best-seller-revenue","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/how-to-explode-best-seller-revenue\/","title":{"rendered":"How to Explode Best-Seller Revenue"},"content":{"rendered":"<p>It\u2019s an e-store dream come true: you launch a new product that quickly becomes a bestseller, feeding so much voracious demand that you can\u2019t even keep it in stock. This dream occasionally happens, maybe a bit more frequently than you would think, with a little preparation. And, with a little more planning, your revenue doesn\u2019t have to stop there.<\/p>\n<p>Let me walk you through the mechanics of creating and upselling a bestseller through one recent example. In this case, our client\u2019s store had made a name for itself selling beautiful jewelry coupled with the spiritual energy of crystals.<\/p>\n<p>We laid the foundation of our to-be bestseller by frequently emailing about the different properties of crystals. The available literature on the topic of crystal energy is varied and even contradictory. So we set out to set the record straight by composing a series of e-newsletters that categorized the different types of crystals by their main uses: healing, confidence, focus, etc.<\/p>\n<p>Not only that, but we described how to best wear the jewelry to derive the greatest impact. We included many testimonials from our client\u2019s customers. We also highlighted the beauty of the jewelry in both imagery and description. Unlike with many competing products, the art of this crystal jewelry\u2019s design was not an afterthought.<\/p>\n<p>Of course, one of the most popular uses of crystals is for spiritual healing, one of the best uses of turquoise as well as rose quartz. So our client sourced a special Turquoise Protection Wrap Bracelet (coded in inventory as TWP). We focused extensively on content pieces that described its benefits, including especially its beauty and healing properties. Once released, we promoted it with newsletters, promos, flows, discounts, and customer referrals.<\/p>\n<p>It worked. Customer demand accelerated to off-the-charts, and our client ran out of stock. But that was no reason to stop. We set out to cultivate this demand even more while also letting our customers know to expect a shipping delay as our client went to great lengths to bolster the supply.<\/p>\n<p>We created a Delivery Notification Flow with the trigger \u201csomeone placed an order, where product equals TWP.\u201d We included in this flow one update plus one re-send for those who didn\u2019t open the initial email. This helped ensure that customers were informed about the shipping delay.<\/p>\n<h3>Update Outline:<\/h3>\n<ul>\n<li>Personal tone from our brand hero who appears prominently in most of our client\u2019s emails<\/li>\n<li>Thank you for the purchase<\/li>\n<li>Announce shipping delay due to high demand<\/li>\n<li>Specify likely delivery date range<\/li>\n<li>Video of how the product is made<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2019\/12\/1.png\" alt=\"Delivery Update\" width=\"726\" height=\"473\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2019\/12\/1.png\" alt=\"Delivery Update\" width=\"726\" height=\"473\" \/><\/noscript><\/p>\n<h3>Plain Text vs HTML Template<\/h3>\n<p>We split-tested a plain-text version versus an HTML version to see which would generate more engagement. The winner was the plain-text version, which seemed less automated and promotional and, therefore, more authentic and heartfelt.<\/p>\n<h3>Update = Conversion<\/h3>\n<p>While our main goal was to inform customers of the delay, the results also positively impacted sales goals. The trust built through these strictly informational emails ironically led to more sales.<\/p>\n<p>Quick Update Email 1:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2019\/12\/2.png\" alt=\"Quick Update Email\" width=\"641\" height=\"137\" \/><noscript><img decoding=\"async\" class=\"aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2019\/12\/2.png\" alt=\"Quick Update Email\" width=\"641\" height=\"137\" \/><\/noscript><\/p>\n<p>($64.82 on average per occurrence)<\/p>\n<p>Resend to Non-Openers:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2019\/12\/3.png\" alt=\"Resend Email\" width=\"651\" height=\"136\" \/><noscript><img decoding=\"async\" class=\"aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2019\/12\/3.png\" alt=\"Resend Email\" width=\"651\" height=\"136\" \/><\/noscript><\/p>\n<p>($49.34 on average per occurrence)<\/p>\n<h3>How to Get More $$$<\/h3>\n<p>Such a healthy conversion rate led us to create a special Upsell Flow for this product. We introduced a new bracelet based on rose quartz, priced at double the original bracelet\u2019s value, and crafted a compelling story highlighting the combined benefits of both bracelets.<\/p>\n<p>Email 1:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2019\/12\/4.png\" alt=\"Upsell Email 1\" width=\"679\" height=\"139\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2019\/12\/4.png\" alt=\"Upsell Email 1\" width=\"679\" height=\"139\" \/><\/noscript><\/p>\n<p>($56.44 on average per occurrence)*<\/p>\n<p>Resend with Discount:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2019\/12\/5.png\" alt=\"Upsell Discount\" width=\"662\" height=\"146\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2019\/12\/5.png\" alt=\"Upsell Discount\" width=\"662\" height=\"146\" \/><\/noscript><\/p>\n<p>($100.64 on average per occurrence; 0.4% of recipients placed an order)*<\/p>\n<p>* Upsell flow data is for only 10 days<\/p>\n<h3>Lessons Learned<\/h3>\n<ul>\n<li>Implement special Upsell and Cart Abandonment Flows as soon as a product achieves bestseller status<\/li>\n<li>Split-test the Upsell Flow with products at different price points to identify optimal performance<\/li>\n<li>Consider adding a third email to the Upsell Flow to increase conversions<\/li>\n<\/ul>\n<p>What bestseller experiences have you had? When a product begins to sell out, do you hit the brakes or the gas? Comment below with your experiences.<\/p>\n<p><em>Marko Kojadinovic and Thomas McClintock,<br \/>\nHustler Marketing<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s an e-store dream come true: you launch a new product that quickly becomes a bestseller, feeding so much voracious demand that you can\u2019t even keep it in stock. This dream occasionally happens, maybe a bit more frequently than you would think, with a little preparation. And, with a little more planning, your revenue doesn\u2019t [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":13203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-1763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-sellers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Explode Best-Seller Revenue - Blog - Hustler Marketing<\/title>\n<meta name=\"description\" content=\"Push your bestsellers into overdrive \u2014 tactics to amplify their email performance &amp; generate extra sales volume.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hustlermarketing.com\/blog\/how-to-explode-best-seller-revenue\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Explode Best-Seller Revenue\" \/>\n<meta property=\"og:description\" content=\"It\u2019s an e-store dream come true: you launch a new product that quickly becomes a bestseller, feeding so much voracious demand that you can\u2019t even keep it\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hustlermarketing.com\/blog\/how-to-explode-best-seller-revenue\/\" \/>\n<meta property=\"og:site_name\" content=\"Hustler Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HustlerMarketingTeam\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-19T17:45:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-01T17:37:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2019\/12\/1.png\" \/>\n<meta name=\"author\" content=\"Marko Kojadinovic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HustlerMrktng\" \/>\n<meta name=\"twitter:site\" content=\"@HustlerMrktng\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marko Kojadinovic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/how-to-explode-best-seller-revenue\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/how-to-explode-best-seller-revenue\/\"},\"author\":{\"name\":\"Marko Kojadinovic\",\"@id\":\"https:\/\/www.hustlermarketing.com\/#\/schema\/person\/aa9605bd4e5485ed1c41f41ad3ccfe02\"},\"headline\":\"How to Explode Best-Seller Revenue\",\"datePublished\":\"2019-12-19T17:45:35+00:00\",\"dateModified\":\"2025-10-01T17:37:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/how-to-explode-best-seller-revenue\/\"},\"wordCount\":671,\"publisher\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/how-to-explode-best-seller-revenue\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/04\/hustler-marketing-featured-image.png\",\"articleSection\":[\"Best Sellers\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/how-to-explode-best-seller-revenue\/\",\"url\":\"https:\/\/www.hustlermarketing.com\/blog\/how-to-explode-best-seller-revenue\/\",\"name\":\"How to Explode Best-Seller Revenue - 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