{"id":1711,"date":"2019-11-28T15:58:27","date_gmt":"2019-11-28T15:58:27","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=1711"},"modified":"2025-10-01T17:30:49","modified_gmt":"2025-10-01T17:30:49","slug":"find-your-vips-treat-them-special-profit","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/find-your-vips-treat-them-special-profit\/","title":{"rendered":"Find your VIP\u2019s. Treat them special. Profit."},"content":{"rendered":"

\"VIP

\u2728 Everybody wants to be a VIP. It feels good to be treated specially and cared for. It\u2019s human nature.<\/p>\n

So there is no reason why you should keep ignoring your best customers!<\/p>\n

But we can’t treat them to extra discounts, special offers, and early access to sales and product offerings if we can’t identify them. The first step is to find these customers and segment them from your main list.<\/p>\n

\ud83d\udcca How?<\/h2>\n

It’s quite simple, but you have to decide between some alternate options:<\/p>\n

    \n
  1. Segment by total value of money spent<\/strong> – Identify the Big Spenders.
    \nCustomers who have spent over X amount of money over Y amount of time.<\/em><\/li>\n
  2. Segment by total number of purchases<\/strong> – Identify the Frequent Purchasers.
    \nCustomers who have purchased X number of products over Y amount of time.<\/em><\/li>\n
  3. Segment by both amount spent and number of purchases<\/strong> – Identify your most Frequent, High-Dollar Purchasers.
    \nCustomers who have purchased X number of products AND spent Z amount of money over Y amount of time.<\/em><\/li>\n<\/ol>\n

    Which segmentation method to use and what cutoff numbers to set depends on many factors, including your products, store, pricing, and target audience. We recommend experimenting with these segments. Focus your VIP efforts on segments with more than 1,000 customers for best results.<\/p>\n

    \u2702 Three Reasons to Start Segmenting Your VIPs<\/h2>\n