{"id":16842,"date":"2024-04-12T08:37:31","date_gmt":"2024-04-12T08:37:31","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=16842"},"modified":"2025-10-03T18:49:14","modified_gmt":"2025-10-03T18:49:14","slug":"conversion-rate-optimization","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/conversion-rate-optimization\/","title":{"rendered":"Top 3 Tips From an eCommerce Conversion Rate Optimization Consultant"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We get hit with a lot of acronyms in the marketing world: ROI, AOV, CRM, CRV, CPC\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you want to run a profitable business and increase conversions, there\u2019s one you want to make sure you never miss: <\/span><b>CRO <\/b>(conversion rate optimization).<span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">CRO is the epitome of the old adage \u201csmall changes make a big difference.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019ll be taking a look at:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What CRO is, and why it\u2019s necessary<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easy ways to increase conversions that you can begin implementing immediately<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A quick case study on how one company optimized their pop-ups for higher sales<\/span><\/li>\n<\/ul>\n<h2><b>What Is Conversion Rate Optimization (CRO)?<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Good question. Let\u2019s start by breaking down CRO\u2019s definition, and more importantly\u2026 why it matters.<\/span><\/p>\n<p><b>Conversion Rate Optimization<\/b><span style=\"font-weight: 400;\"> basically means removing all roadblocks from the customer journey that would keep them from a desired action\u2014namely, finishing a sale, signing up for a list, or opting in to a promotion. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">In addition to removing friction, we also focus on increasing motivation <\/span><i><span style=\"font-weight: 400;\">towards<\/span><\/i><span style=\"font-weight: 400;\"> that action. For example, not just removing an annoying pop-up, but also adding testimonials to the home page to increase trust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As for eCommerce Conversion Rate Optimization, that specifically happens in the digital space. It involves creating an engaging user experience, whether it\u2019s with a pop-up, a landing page, or an entire sales funnel. When done right, it creates an environment that increases revenue\u2014without the need to increase traffic.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Whether you\u2019re looking for a conversion rate optimization consultant, or you\u2019re keen to take on the task yourself, optimizing your conversions means thinking like your customer, and thinking small to think big.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the social proof isn&#8217;t visible, the buttons don&#8217;t stand out, objections aren&#8217;t handled or benefits shown aren&#8217;t relevant to your ICP<\/span><span style=\"font-weight: 400;\">, it can result in a lost sale. By focusing on these small points, we can \u201cplug the leak in the boat,\u201d and ultimately spend less time and effort on customer acquisition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the long term, CRO stretches your marketing dollars further by increasing motivation and showcasing value while reducing friction and anxiety.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">And if you\u2019re here for the TL;DR\u2026 <\/span><b>eCommerce Conversion rate optimization translates to increased sales, better cost-effectiveness, and a smoother user experience. <\/b><span style=\"font-weight: 400;\">Which means no matter where you\u2019re at in the digital marketing space, it should be top of the to-do list.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h3><b>How to Increase Conversion Rates With CRO<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Just like using a few good keywords doesn\u2019t necessarily land you on the front page of Google, conversion rate optimization is also easier said than done.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why for this article, I called in the help of our resident CRO expert, Carlos Valdivia. After wading through countless A\/B Tests, Revamps, Audits, and Focus Groups, he\u2019s come away with tons of invaluable knowledge for exactly what makes a website user experience run smoothly.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Here\u2019s his take on how to <\/span><b>score bigger conversions more quickly without having to pay for more traffic.<\/b><\/p>\n<h2><b>3 Best Practices From a Conversion Rate Optimization Consultant<\/b><\/h2>\n<h3><b>1. Increase AOV with Cart Cross-Sells<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cart cross-sells can seem like a small thing, but they can be extremely valuable when trying to increase AOV. Increasing a customer\u2019s AOV doesn\u2019t just save time and effort, it\u2019s <\/span><a href=\"https:\/\/www.extend.com\/post\/improving-average-order-value\"><span style=\"font-weight: 400;\">essential for building a sustainable, profitable brand.\u00a0<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This is because a higher AOV means you need fewer customers to make the same amount of money, leading to lower acquisition costs. A classic win-win.<\/span><\/p>\n<h3><b>What\u2019s a Cart Cross-Sell (And How to Implement It)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Cart cross-sells are a simple\u2014but highly effective\u2014way to snag impulse buys as a customer moves toward checkout. It involves recommending additional products to customers based on their taste, often in a row of thumbnails under their current selection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve ever been reeled in by a \u201cYou may also like\u2026\u201d row of suggestions under your Amazon order, then you already know how effective this strategy can be for getting more items into the cart.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Carlos, a well-executed cross-sell can <\/span><b>significantly increase the total amount customers spend during their shopping journey<\/b><span style=\"font-weight: 400;\">, as long as you follow these rules:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make sure the recommended products add value to what\u2019s already in the cart.<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">In jewelry, this could be a complementary item from the same collection. In apparel, a pair of sweatpants to go with a sweatshirt. Or in supplements, it could be a vitamin that improves the effectiveness of the first product.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s particularly helpful when you can showcase higher-priced or premium products that customers might not have considered otherwise. By highlighting these items as part of the checkout process, you can introduce customers to options they weren\u2019t even aware of\u2014helping both them and you in the process.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Secondly, leverage user data and customer insights.<\/b><span style=\"font-weight: 400;\"> If you can analyze their past purchase behavior and understand their preferences, you can personalize your customer\u2019s cross-sell recommendations. This naturally results in a better, more streamlined user experience and a more primed buyer.<\/span><b><br \/>\n<\/b><\/li>\n<\/ul>\n<h2><b>2. Implement a Post-Purchase Funnel<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While attracting visitors to your website is crucial, the journey doesn&#8217;t end once a purchase is made. In fact, Carlos recommends including a post-purchase funnel after checkout, since it can significantly impact Conversion Rate Optimization (CRO). <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">At first, this might go against logic. Your customer just bought, so should you really push them to buy again? The reality is, though, that customers are actually <\/span><b><i>more<\/i><\/b><b> likely to buy in the post-purchase phase<\/b><span style=\"font-weight: 400;\">, because at this point you\u2019ve already answered all their objections and removed the necessary roadblocks.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Which means this presents another opportunity to master the art of the cross-sell.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h3><b>Cross-Selling in the Post Purchase Funnel<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Once your buyer has made it through checkout, that doesn\u2019t have to be the end of the customer journey. In fact, you still have their full attention for a short time, making it a great moment to make them an exclusive offer.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Before your Thank You page, you can include one or two <\/span><b>upsells<\/b><span style=\"font-weight: 400;\"> (a complimentary offer that pairs well with what your customer purchased). You can also add a <\/span><b>downsell<\/b><span style=\"font-weight: 400;\"> as well (this is a generally cheaper item that\u2019s offered if the first upsell is declined.)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Apps like <a href=\"https:\/\/www.reconvert.io\/\">Reconvert<\/a> and <a href=\"https:\/\/www.aftersell.com\/\">Aftersell<\/a> can help you do exactly that.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">In terms of copy, make sure to use action words that promote FOMO and motivate them not to miss out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By strategically recommending complementary items or offering exclusive deals to existing customers, you can capitalize on their recent purchase and encourage them to make additional purchases, thus boosting overall conversion rates and those coveted average order values.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h2><b>3. Optimize Your Pop-Up Strategy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Pop-ups can be a powerful tool in your eCommerce conversion rate optimization arsenal\u2014nudging visitors into your email list, tempting them to opt into a sale, or urging them take advantage of special offers. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">But it\u2019s important to remember that a little can go a long way. When overused or poorly implemented, pop-ups can also disrupt the customer experience and actually hinder conversion rates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s why it\u2019s crucial to become <\/span><span style=\"font-weight: 400;\">a pop-up professional<\/span><span style=\"font-weight: 400;\">. Effective pop-ups strike that delicate balance between capturing a person\u2019s attention and not overwhelming them. While one or two strategically placed pop-ups can engage your visitor and encourage a desired action, bombarding them with a barrage of pop-ups can quickly backfire.<\/span><\/p>\n<h3><b>To Pop-Up or Not to Pop-Up: A Quick Case Study<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Nobody likes being pelted with pop-ups (that\u2019s why those old pop-up blockers used to be so popular, right?) But that doesn\u2019t mean your customer will mind a few here and there. Especially when they offer a discount or something they\u2019re personally interested in.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Case in point: Carlos recently did a CRO audit for one of our Hustler Marketing clients. In it, they discovered an issue with a certain pop-up that kept, well, <\/span><i><span style=\"font-weight: 400;\">popping up<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">For some customers, it would appear 3 times throughout their customer journey. This <\/span><span style=\"font-weight: 400;\">meant that:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">1. It was disrupting the customer experience, which increased bounce rates.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">2. It was creating confusion and frustration since the discount would only work once.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This point of annoyance wasn\u2019t just upsetting buyers, it was actively chasing some of them away.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">When he replaced the pop-up with a clickable icon in the corner of the screen, it removed that friction for the user while keeping the offer available for those that wanted it.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>With this simple fix, they saw a 16% increase in revenue from new visitors by the end of the month. <\/b><span style=\"font-weight: 400;\">That&#8217;s proof that small changes go a long<\/span><span style=\"font-weight: 400;\"> way.<\/span><\/p>\n<h2><b>You Don\u2019t Have to DIY Your CRO<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Optimizing your site or sales funnel for conversions can be a daunting task. If you aren\u2019t sure you want to do it yourself (or if you want to <\/span><b><i>know<\/i><\/b><span style=\"font-weight: 400;\"> you\u2019re getting the best advice possible), consider calling in the pros.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our <\/span><b>Conversion Rate Optimization Consultants<\/b><span style=\"font-weight: 400;\"> can help you navigate the rocky road of CRO\u2014and turn it into a smooth path towards higher revenue.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">(After all, CRO is <\/span><i><span style=\"font-weight: 400;\">all about<\/span><\/i><span style=\"font-weight: 400;\"> removing those customer roadblocks.)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">To get a headstart on maximizing your profit potential, <\/span><span style=\"font-weight: 400;\">get in touch with a <a href=\"https:\/\/www.hustlermarketing.com\/book-a-call-with-hustler-marketing\/\">Conversion Rate Optimization Consultant today<\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We get hit with a lot of acronyms in the marketing world: ROI, AOV, CRM, CRV, CPC\u2026 But if you want to run a profitable business and increase conversions, there\u2019s one you want to make sure you never miss: CRO (conversion rate optimization). CRO is the epitome of the old adage \u201csmall changes make a [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":16846,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[6,175,60,8],"tags":[],"class_list":["post-16842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-conversion-rate-optimization","category-improvements","category-pop-ups"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 3 CRO Tips - Blog - Hustler Marketing<\/title>\n<meta name=\"description\" content=\"Our conversion rate optimization consultant discusses 3 quick CRO wins to implement today - plus a quick case study some awesome pop-ups.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hustlermarketing.com\/blog\/conversion-rate-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 3 Tips From an eCommerce Conversion Rate Optimization Consultant\" \/>\n<meta property=\"og:description\" content=\"We get hit with a lot of acronyms in the marketing world: ROI, AOV, CRM, CRV, CPC\u2026 But if you want to run a profitable business and increase conversions,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hustlermarketing.com\/blog\/conversion-rate-optimization\/\" \/>\n<meta property=\"og:site_name\" content=\"Hustler Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HustlerMarketingTeam\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-12T08:37:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-03T18:49:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2024\/04\/BANNER-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tiffany Ross\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HustlerMrktng\" \/>\n<meta name=\"twitter:site\" content=\"@HustlerMrktng\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tiffany Ross\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/conversion-rate-optimization\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/conversion-rate-optimization\/\"},\"author\":{\"name\":\"Tiffany Ross\",\"@id\":\"https:\/\/www.hustlermarketing.com\/#\/schema\/person\/0702d3d7a91ac7061f502d64358fef48\"},\"headline\":\"Top 3 Tips From an eCommerce Conversion Rate Optimization Consultant\",\"datePublished\":\"2024-04-12T08:37:31+00:00\",\"dateModified\":\"2025-10-03T18:49:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/conversion-rate-optimization\/\"},\"wordCount\":1541,\"publisher\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/conversion-rate-optimization\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2024\/04\/BANNER-1.jpg\",\"articleSection\":[\"Case Studies\",\"Conversion Rate Optimization\",\"Improvements\",\"Pop-Ups\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/conversion-rate-optimization\/\",\"url\":\"https:\/\/www.hustlermarketing.com\/blog\/conversion-rate-optimization\/\",\"name\":\"Top 3 CRO Tips - Blog - Hustler Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/conversion-rate-optimization\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/conversion-rate-optimization\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2024\/04\/BANNER-1.jpg\",\"datePublished\":\"2024-04-12T08:37:31+00:00\",\"dateModified\":\"2025-10-03T18:49:14+00:00\",\"description\":\"Our conversion rate optimization consultant discusses 3 quick CRO wins to implement today - plus a quick case study some awesome pop-ups.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.hustlermarketing.com\/blog\/conversion-rate-optimization\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/conversion-rate-optimization\/#primaryimage\",\"url\":\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2024\/04\/BANNER-1.jpg\",\"contentUrl\":\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2024\/04\/BANNER-1.jpg\",\"width\":2400,\"height\":1260,\"caption\":\"conversion rate optimization consultant\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.hustlermarketing.com\/#website\",\"url\":\"https:\/\/www.hustlermarketing.com\/\",\"name\":\"Hustler Marketing\",\"description\":\"eCommerce Email Marketing\",\"publisher\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.hustlermarketing.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.hustlermarketing.com\/#organization\",\"name\":\"Hustler Marketing\",\"url\":\"https:\/\/www.hustlermarketing.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hustlermarketing.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2020\/10\/Hustler-Marketing-logo.svg\",\"contentUrl\":\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2020\/10\/Hustler-Marketing-logo.svg\",\"width\":135,\"height\":48,\"caption\":\"Hustler Marketing\"},\"image\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/HustlerMarketingTeam\",\"https:\/\/x.com\/HustlerMrktng\",\"https:\/\/www.instagram.com\/hustlermarketing\/\",\"https:\/\/www.linkedin.com\/company\/hustlermarketing\/\",\"https:\/\/www.youtube.com\/channel\/UCN8iH0ZJwZ8MJtpORy_osHA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.hustlermarketing.com\/#\/schema\/person\/0702d3d7a91ac7061f502d64358fef48\",\"name\":\"Tiffany Ross\",\"url\":\"https:\/\/www.hustlermarketing.com\/blog\/author\/tiffany\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Top 3 CRO Tips - Blog - Hustler Marketing","description":"Our conversion rate optimization consultant discusses 3 quick CRO wins to implement today - plus a quick case study some awesome pop-ups.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hustlermarketing.com\/blog\/conversion-rate-optimization\/","og_locale":"en_US","og_type":"article","og_title":"Top 3 Tips From an eCommerce Conversion Rate Optimization Consultant","og_description":"We get hit with a lot of acronyms in the marketing world: ROI, AOV, CRM, CRV, CPC\u2026 But if you want to run a profitable business and increase conversions,","og_url":"https:\/\/www.hustlermarketing.com\/blog\/conversion-rate-optimization\/","og_site_name":"Hustler Marketing","article_publisher":"https:\/\/www.facebook.com\/HustlerMarketingTeam","article_published_time":"2024-04-12T08:37:31+00:00","article_modified_time":"2025-10-03T18:49:14+00:00","og_image":[{"width":2400,"height":1260,"url":"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2024\/04\/BANNER-1.jpg","type":"image\/jpeg"}],"author":"Tiffany Ross","twitter_card":"summary_large_image","twitter_creator":"@HustlerMrktng","twitter_site":"@HustlerMrktng","twitter_misc":{"Written by":"Tiffany Ross","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.hustlermarketing.com\/blog\/conversion-rate-optimization\/#article","isPartOf":{"@id":"https:\/\/www.hustlermarketing.com\/blog\/conversion-rate-optimization\/"},"author":{"name":"Tiffany Ross","@id":"https:\/\/www.hustlermarketing.com\/#\/schema\/person\/0702d3d7a91ac7061f502d64358fef48"},"headline":"Top 3 Tips From an eCommerce Conversion Rate Optimization Consultant","datePublished":"2024-04-12T08:37:31+00:00","dateModified":"2025-10-03T18:49:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hustlermarketing.com\/blog\/conversion-rate-optimization\/"},"wordCount":1541,"publisher":{"@id":"https:\/\/www.hustlermarketing.com\/#organization"},"image":{"@id":"https:\/\/www.hustlermarketing.com\/blog\/conversion-rate-optimization\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2024\/04\/BANNER-1.jpg","articleSection":["Case Studies","Conversion Rate Optimization","Improvements","Pop-Ups"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.hustlermarketing.com\/blog\/conversion-rate-optimization\/","url":"https:\/\/www.hustlermarketing.com\/blog\/conversion-rate-optimization\/","name":"Top 3 CRO Tips - Blog - Hustler Marketing","isPartOf":{"@id":"https:\/\/www.hustlermarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hustlermarketing.com\/blog\/conversion-rate-optimization\/#primaryimage"},"image":{"@id":"https:\/\/www.hustlermarketing.com\/blog\/conversion-rate-optimization\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2024\/04\/BANNER-1.jpg","datePublished":"2024-04-12T08:37:31+00:00","dateModified":"2025-10-03T18:49:14+00:00","description":"Our conversion rate optimization consultant discusses 3 quick CRO wins to implement today - plus a quick case study some awesome pop-ups.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hustlermarketing.com\/blog\/conversion-rate-optimization\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hustlermarketing.com\/blog\/conversion-rate-optimization\/#primaryimage","url":"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2024\/04\/BANNER-1.jpg","contentUrl":"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2024\/04\/BANNER-1.jpg","width":2400,"height":1260,"caption":"conversion rate optimization consultant"},{"@type":"WebSite","@id":"https:\/\/www.hustlermarketing.com\/#website","url":"https:\/\/www.hustlermarketing.com\/","name":"Hustler Marketing","description":"eCommerce Email Marketing","publisher":{"@id":"https:\/\/www.hustlermarketing.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hustlermarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.hustlermarketing.com\/#organization","name":"Hustler Marketing","url":"https:\/\/www.hustlermarketing.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hustlermarketing.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2020\/10\/Hustler-Marketing-logo.svg","contentUrl":"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2020\/10\/Hustler-Marketing-logo.svg","width":135,"height":48,"caption":"Hustler Marketing"},"image":{"@id":"https:\/\/www.hustlermarketing.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HustlerMarketingTeam","https:\/\/x.com\/HustlerMrktng","https:\/\/www.instagram.com\/hustlermarketing\/","https:\/\/www.linkedin.com\/company\/hustlermarketing\/","https:\/\/www.youtube.com\/channel\/UCN8iH0ZJwZ8MJtpORy_osHA"]},{"@type":"Person","@id":"https:\/\/www.hustlermarketing.com\/#\/schema\/person\/0702d3d7a91ac7061f502d64358fef48","name":"Tiffany Ross","url":"https:\/\/www.hustlermarketing.com\/blog\/author\/tiffany\/"}]}},"_links":{"self":[{"href":"https:\/\/www.hustlermarketing.com\/wp-json\/wp\/v2\/posts\/16842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hustlermarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hustlermarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hustlermarketing.com\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hustlermarketing.com\/wp-json\/wp\/v2\/comments?post=16842"}],"version-history":[{"count":1,"href":"https:\/\/www.hustlermarketing.com\/wp-json\/wp\/v2\/posts\/16842\/revisions"}],"predecessor-version":[{"id":20985,"href":"https:\/\/www.hustlermarketing.com\/wp-json\/wp\/v2\/posts\/16842\/revisions\/20985"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hustlermarketing.com\/wp-json\/wp\/v2\/media\/16846"}],"wp:attachment":[{"href":"https:\/\/www.hustlermarketing.com\/wp-json\/wp\/v2\/media?parent=16842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hustlermarketing.com\/wp-json\/wp\/v2\/categories?post=16842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hustlermarketing.com\/wp-json\/wp\/v2\/tags?post=16842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}