{"id":16311,"date":"2023-12-01T11:46:11","date_gmt":"2023-12-01T11:46:11","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=16311"},"modified":"2023-12-01T11:51:31","modified_gmt":"2023-12-01T11:51:31","slug":"creative-ai-tools-for-marketing-a-guide-for-ecommerce-brands","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/creative-ai-tools-for-marketing-a-guide-for-ecommerce-brands\/","title":{"rendered":"Creative AI Tools for Marketing: a Guide for eCommerce Brands"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As a marketer, you\u2019re always under pressure to do more with less. Before the generative AI revolution, that was a headache. But now, there is a whole world of AI tools for marketing to choose from. Email marketing AI, customer service chatbots, AI product photo generators &#8211; the list grows every day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We asked our creative team leads at Hustler Marketing to give us the rundown on some of the best AI marketing tools available for email copywriting, email design and ad creatives. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep reading to learn more about:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to use ChatGPT as a free AI copywriting assistant<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generating product photos instantly with FinalTouch<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adding natural AI voiceovers to ad creatives with Elevenlabs<\/span><\/li>\n<\/ul>\n<h2><b>ChatGPT: Multi-Use AI for Copywriting<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">No list of <\/span><span style=\"font-weight: 400;\">AI tools for marketing<\/span><span style=\"font-weight: 400;\"> would be complete without a mention of <\/span><span style=\"font-weight: 400;\">ChatGPT copywriting<\/span><span style=\"font-weight: 400;\">. After all, <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1386786\/generative-ai-marketing-purposes-usa\/\"><span style=\"font-weight: 400;\">around 44% of marketers<\/span><\/a><span style=\"font-weight: 400;\"> are <\/span><span style=\"font-weight: 400;\">using ChatGPT to write emails<\/span><span style=\"font-weight: 400;\"> and other copy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Among its many uses, ChatGPT can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quickly condense complex product information<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generate large amounts of copy as a starting point for a human writer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proofread and check emails for consistency<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To get an idea of its potential as an <\/span><span style=\"font-weight: 400;\">email copy generator<\/span><span style=\"font-weight: 400;\">, we asked Carrie Linder, Hustler Marketing\u2019s Head of Copy, to describe how this tool fits into her team\u2019s workflow.<\/span><\/p>\n<h3><b>Crafting Peripheral Copy Elements<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">ChatGPT excels at generating small but important elements of copy: subject lines, calls to action (CTAs) and banner copy. Provide your main text, and ask for options that align with the style and tone. This &#8216;pick and choose&#8217; approach can save a lot of time.<\/span><\/p>\n<h3><b>Evaluating Clarity and Message Delivery<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">ChatGPT is good at rating copy. It&#8217;s like having a second pair of eyes, ensuring our message hits the mark. In a busy email marketing agency like ours, it\u2019s not always easy to get another pair of eyes, so ChatGPT has been a welcome help.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also a great tool for finding repetition. It&#8217;s quicker and more efficient than manually searching for overused words. All in all, this makes editing smoother and more accurate.<\/span><\/p>\n<h3><b>Summarizing Information<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A major strength of <\/span><span style=\"font-weight: 400;\">AI in email marketing<\/span><span style=\"font-weight: 400;\"> is <\/span><a href=\"https:\/\/www.searchenginejournal.com\/new-version-of-chatgpt-gives-access-to-all-gpt-4-tools-at-once\/499607\/\"><span style=\"font-weight: 400;\">assimilating information on webpages<\/span><\/a><span style=\"font-weight: 400;\">. ChatGPT can quickly summarize info for writing product blocks in email campaigns. But outputs aren&#8217;t always 100% accurate, so you need to verify everything before you publish.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s a helpful tool, but not infallible.<\/span><\/p>\n<h3><b>Human in the Loop: the Limitations of ChatGPT as an Email Copy Generator<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">According to Carrie, capturing a brand\u2019s tone of voice requires the oversight of a skilled, 10-fingered copywriter. ChatGPT struggles with replicating specific brand tones, especially those that are conversational, humorous, or cheeky. It&#8217;s an area where the human touch still reigns supreme.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another consideration is time. Although ChatGPT is designed to save time, there&#8217;s a fair amount of effort involved in fine-tuning prompts, sifting through responses, and editing. Ironically, sometimes the traditional way of writing is quicker.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-16319 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/11\/chatgpt-copywriting-quote.png\" alt=\"chatgpt copywriting quote\" width=\"640\" height=\"342\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/11\/chatgpt-copywriting-quote.png 640w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/11\/chatgpt-copywriting-quote-300x160.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-16319 size-full lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/11\/chatgpt-copywriting-quote.png\" alt=\"chatgpt copywriting quote\" width=\"640\" height=\"342\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/11\/chatgpt-copywriting-quote.png 640w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/11\/chatgpt-copywriting-quote-300x160.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><b>FinalTouch: an AI Marketing Tool for Designers\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">FinalTouch is an exciting AI product photo generator from <\/span><a href=\"https:\/\/cloudinary.com\/blog\/final-touch-early-access\"><span style=\"font-weight: 400;\">Cloudinary<\/span><\/a><span style=\"font-weight: 400;\">. There are many AI photo tools that help with certain aspects of a product image, like background removal or resizing. But FinalTouch takes it to the next level: you simply upload a product photo, select a setting\/style, and the AI does the rest.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">In the hands of an expert designer, this is a powerful tool that can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generate beautiful product scenes without any AI skills or text prompting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automate product photo generation without expensive shoots<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instantly provide multiple options for A\/B testing<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Hustler Marketing\u2019s Design Lead Daniela L\u00f3pez gave us her opinion on this tool and why it made it onto this list.<\/span><\/p>\n<h3><b>Instant Variety Without AI Skills<\/b><\/h3>\n<p><a href=\"https:\/\/final-tou.ch\/\"><span style=\"font-weight: 400;\">FinalTouch<\/span><\/a><span style=\"font-weight: 400;\"> can really level the playing field for brands who don\u2019t have a large library of product photos or design assets. Instead of having to wait (and pay) for expensive, time-consuming shoots, you can digital product catalogs with ease.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And best of all, you don\u2019t need to become experts in AI to do this. You just upload a product photo, select the vibe you want, and you have multiple scenes to choose from.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The importance of AI lies in the speed it provides for some essential processes within a project, especially as in our field we\u2019re no strangers to last minute requests and rushed projects which could be impossible to finalize on time if it weren\u2019t for tools like this.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As creatives we believe human touch remains essential to deliver high quality, innovative and original work for our clients and the implementation of AI into the marketing world has made the designer\u2019s duties change into something more interesting, making AI play the role of a \u201ccreative assistant\u201d and not a replacement for human work.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-16320 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/11\/finaltouch-product-photo-design-quote.png\" alt=\"finaltouch ai product photo design\" width=\"640\" height=\"342\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/11\/finaltouch-product-photo-design-quote.png 640w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/11\/finaltouch-product-photo-design-quote-300x160.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><noscript><img decoding=\"async\" class=\"alignleft wp-image-16320 size-full lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/11\/finaltouch-product-photo-design-quote.png\" alt=\"finaltouch ai product photo design\" width=\"640\" height=\"342\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/11\/finaltouch-product-photo-design-quote.png 640w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/11\/finaltouch-product-photo-design-quote-300x160.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/p>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><b>Quicker Than Legacy Photo Editing Tools<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As email designers we often have to edit product photos to get the perspective and lighting right (among many other factors). FinalTouch is a welcome addition to your toolkit, because it can handle this for you. Of course, it\u2019s crucial for a designer to perform quality assurance on any AI-generated image. But FinalTouch can save time on each task.<\/span><\/p>\n<h2><b>AI Voiceover for Ad Creatives: Elevenlabs Gets the Last Word<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Hustler Marketing\u2019s dedicated Ad Creatives Team is obsessive about exploring cutting-edge AI tools for marketing. One tool that has made a huge impact on their workflow is <\/span><a href=\"https:\/\/elevenlabs.io\/\"><span style=\"font-weight: 400;\">Elevenlabs<\/span><\/a><span style=\"font-weight: 400;\">. Using ElevenLabs, eCommerce brands can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easily produce and test more ads easily<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid audio quality issues with regular voiceovers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Effortlessly convert, cut and edit voice scripts<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We asked designer and video editor Jessica Contreras to share her insights on exactly what makes this tool such a game changer for busy teams like hers.<\/span><\/p>\n<h3><b>Diverse Voice Options<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Elevenlabs boasts an impressive library of voices that <\/span><i><span style=\"font-weight: 400;\">actually sound<\/span><\/i><span style=\"font-weight: 400;\"> realistic. All we do is select the ones that match our customer avatar and demographics, to ensure the ads resonate with the target audience.\u00a0<\/span><\/p>\n<h3><b>Customizability and Easy Filtering<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Even better, Elevenlabs lets you customize the voices. You can decide how exaggerated you want the accent or tone to be. Maybe you want a <\/span><i><span style=\"font-weight: 400;\">little<\/span><\/i><span style=\"font-weight: 400;\"> bit of Valley Girl, but not <\/span><i><span style=\"font-weight: 400;\">too<\/span><\/i><span style=\"font-weight: 400;\"> much. Simply tweak the settings and listen to the output until you have what you need.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The filter function and voice samples with descriptions make the decision process much easier. It&#8217;s like having a sneak peek at how the voice will perform in our ads.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-16321 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/11\/elevenlabs-ai-voiceover-quote.png\" alt=\"elevenlabs ai voiceover\" width=\"640\" height=\"342\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/11\/elevenlabs-ai-voiceover-quote.png 640w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/11\/elevenlabs-ai-voiceover-quote-300x160.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><noscript><img decoding=\"async\" class=\"alignleft wp-image-16321 size-full lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/11\/elevenlabs-ai-voiceover-quote.png\" alt=\"elevenlabs ai voiceover\" width=\"640\" height=\"342\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/11\/elevenlabs-ai-voiceover-quote.png 640w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/11\/elevenlabs-ai-voiceover-quote-300x160.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/p>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><b>Realism in Longer Scripts<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Longer voice overs are where most AI voiceover tools break down. They may start strong, but become more robotic later on. That\u2019s a problem, because some ads need slightly longer scripts. But Elevenlabs really shines here. Their voices maintain a natural flow, so the audience stays engaged for longer.<\/span><\/p>\n<h3><b>Efficiency and Scalability<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">For a busy team like ours at Hustler Marketing, efficiency is key. We <a href=\"https:\/\/www.hustlermarketing.com\/blog\/why-you-need-to-test-multiple-ugc-creators-for-your-ad-creatives\/\">test large volumes of ads<\/a> across multiple platforms: Facebook, Instagram, TikTok, etc. Elevenlabs lets us produce more ads without increasing our headcount. The interface also shows the character count for each voiceover, helping us manage our budget. It&#8217;s perfect for scaling up our ad creative output, with a <\/span><a href=\"https:\/\/elevenlabs.io\/pricing\"><span style=\"font-weight: 400;\">range of pricing options<\/span><\/a><span style=\"font-weight: 400;\"> to suit any team\u2019s needs.<\/span><\/p>\n<h2><b>Leveraging AI Marketing Tools for eCommerce Success\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As a global team of marketers, creatives and innovators, Hustlers Marketing is committed to finding new ways to help our clients win. By getting to grips with the latest AI tools for marketing, we continually improve the services we offer in email copywriting, email design and ad creatives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Book a chat with our team to find out how Hustler Marketing could future proof your eCommerce brand and help you to reach a whole new world of customers.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a marketer, you\u2019re always under pressure to do more with less. Before the generative AI revolution, that was a headache. But now, there is a whole world of AI tools for marketing to choose from. Email marketing AI, customer service chatbots, AI product photo generators &#8211; the list grows every day. We asked our [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":16318,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[173,11,27,1],"tags":[],"class_list":["post-16311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-creatives","category-content","category-email-design","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI Tools for Marketing - Blog - Hustler Marketing<\/title>\n<meta name=\"description\" content=\"There&#039;s no shortage of AI tools for marketing, customer service, analytics and so much more. 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