{"id":15594,"date":"2023-03-07T17:25:16","date_gmt":"2023-03-07T17:25:16","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=15594"},"modified":"2025-02-05T14:21:13","modified_gmt":"2025-02-05T14:21:13","slug":"celebrating-women-in-ecommerce-insights-from-hustlers-female-leaders-in-honor-of-international-womens-day","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/celebrating-women-in-ecommerce-insights-from-hustlers-female-leaders-in-honor-of-international-womens-day\/","title":{"rendered":"Celebrating Women in eCommerce: Insights from Hustler\u2019s Female Leaders in Honor of International Women&#8217;s Day\u2028"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As we approach International Women&#8217;s Day, it&#8217;s important to recognize the incredible contributions that women have made to the eCommerce industry despite the many challenges they face.\u00a0<\/span><\/p>\n<p><b>This International Women\u2019s Day, women in eCommerce are more perfectly placed than ever<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In the past, women in the workplace often felt pressure to emulate their male counterparts by dressing in power suits and carrying buffed briefcases in order to gain acceptance in what was traditionally seen as a \u2018man&#8217;s world.\u2019 However, in the fast-paced and constantly evolving digital era, companies and employees are recognizing the importance of meaningful connections and \u2018soft skills.\u2019\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These skills are especially valued in the eCommerce industry, where building strong relationships with clients and understanding their needs is key to success. Most of these skills come naturally to women, making them perfectly placed to flourish in leadership roles.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Large corporates like Google are starting to recognize the importance of these skills. The results of their Project Aristotle set out to find \u2018<\/span><a href=\"https:\/\/rework.withgoogle.com\/print\/guides\/5721312655835136\/\"><span style=\"font-weight: 400;\">what makes the perfect team<\/span><\/a><span style=\"font-weight: 400;\">\u2019 and revealed employees are happiest and perform best in a \u2018psychologically safe\u2019 environment where they are able to be vulnerable with each other. Good news for women who are natural communicators and will easily be able to foster meaningful connections with teammates.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Celebrating Hustler Marketing\u2019s Female Leaders<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Here at Hustler Marketing, we too understand the value of empathy and compassion in the workplace and see these traits as strengths rather than weaknesses. To celebrate<\/span><a href=\"https:\/\/www.internationalwomensday.com\/\"><span style=\"font-weight: 400;\"> International Women&#8217;s Day,<\/span><\/a><span style=\"font-weight: 400;\"> we spoke to our four female department heads to gain insights into their experiences as women in the fast-paced world of eCommerce.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what they had to say\u2026.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Insights from Leading Women in eCommerce\u00a0<\/b><\/h2>\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/www.linkedin.com\/in\/susanna-papette-5b27888a\/\">Susanna<\/a>: Head of Account Managers<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-15597 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Susanna-Papette-Women-in-eCommerce.png\" alt=\"Susanna Papette - Account Manager Lead\" width=\"512\" height=\"512\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Susanna-Papette-Women-in-eCommerce.png 512w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Susanna-Papette-Women-in-eCommerce-300x300.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Susanna-Papette-Women-in-eCommerce-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-15597 size-full lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Susanna-Papette-Women-in-eCommerce.png\" alt=\"Susanna Papette - Account Manager Lead\" width=\"512\" height=\"512\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Susanna-Papette-Women-in-eCommerce.png 512w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Susanna-Papette-Women-in-eCommerce-300x300.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Susanna-Papette-Women-in-eCommerce-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">Being in a leadership position in an eCommerce agency has been a truly eye-opening experience for me.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Numerous studies have linked having women in leadership roles with better organizational performance, better decision-making, and stronger financial results. However, it wasn&#8217;t until I experienced this firsthand that I began to believe in it myself and, more importantly, in myself as a leader.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As women, we often possess stronger intuition, empathy, and a unique perspective. These can all bring new innovations to the industry. This has been particularly true in my role as Head of Account Managers, where I get to interact closely with both clients and my team of Super AMs. Though I am still learning every day, I try to observe dynamics and behaviors and establish a comfortable yet encouraging environment for each individual.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On a management level, I have found that I can contribute fresh insights, have a voice, and make a real difference. The cherry on top? <strong>I get to do all this while being supported by other incredible women leaders who have truly become my support system both in and outside of the workplace.<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/www.linkedin.com\/in\/carrie-linder-a344b4179\/\">Carrie<\/a>: Head of Copy<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15596 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Carrie-Linder-eCommerce-copywriter.png\" alt=\"Carrie Linder - eCommerce copywriter\" width=\"512\" height=\"512\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Carrie-Linder-eCommerce-copywriter.png 512w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Carrie-Linder-eCommerce-copywriter-300x300.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Carrie-Linder-eCommerce-copywriter-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><noscript><img decoding=\"async\" class=\"aligncenter wp-image-15596 size-full lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Carrie-Linder-eCommerce-copywriter.png\" alt=\"Carrie Linder - eCommerce copywriter\" width=\"512\" height=\"512\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Carrie-Linder-eCommerce-copywriter.png 512w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Carrie-Linder-eCommerce-copywriter-300x300.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Carrie-Linder-eCommerce-copywriter-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">As the Head of Copy here at Hustler Marketing, I have the privilege of leading a team of super-talented digital copywriters. Working in eCommerce means things can move at a quick pace &#8211; technology changes all the time. That\u2019s what makes our jobs so exciting! The constant change brings many different opportunities, so my team has to be flexible and ready to learn new skills. I think being a female leader helps, as women are adaptable and we generally have good communication skills.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>One of the things I enjoy most about my role is the opportunity to mentor my team.<\/strong> I think women in leadership are important for this reason. I wish I\u2019d had more women to look up to early on in my career as there\u2019s a nurturing side to team leading &#8211; I want to be the person who advocates for them and helps them to grow their confidence and skills.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On a personal level, as a mother, <strong>I love that my kids are growing up with the example of both their parents equally sharing parenting responsibilities whilst pursuing their careers<\/strong>. I love that my career at Hustler Marketing makes this possible.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/www.linkedin.com\/in\/ashita-vishnu\/\">Ashita<\/a>: Sales &amp; Partnerships Director<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15610 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/IMG-20210215-WA0029-1.jpg\" alt=\"Ashita Vishnu Sales and Partnerships Director at Email Marketing Agency\" width=\"512\" height=\"511\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/IMG-20210215-WA0029-1.jpg 801w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/IMG-20210215-WA0029-1-300x300.jpg 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/IMG-20210215-WA0029-1-150x150.jpg 150w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/IMG-20210215-WA0029-1-768x767.jpg 768w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><noscript><img decoding=\"async\" class=\"aligncenter wp-image-15610 lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/IMG-20210215-WA0029-1.jpg\" alt=\"Ashita Vishnu Sales and Partnerships Director at Email Marketing Agency\" width=\"512\" height=\"511\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/IMG-20210215-WA0029-1.jpg 801w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/IMG-20210215-WA0029-1-300x300.jpg 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/IMG-20210215-WA0029-1-150x150.jpg 150w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/IMG-20210215-WA0029-1-768x767.jpg 768w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">I feel incredibly fortunate to have had some amazing leaders as examples throughout my career. Many of these leaders were women, and they demonstrated an exceptional combination of emotional intelligence and intellectual capability. In the last few years, I&#8217;ve had the chance to take on various leadership positions, and I&#8217;ve learned some invaluable lessons that have made me a better person.<\/span><\/p>\n<p><strong>One thing I&#8217;ve come to strongly believe is that women have a natural entrepreneurial spirit that makes them a perfect fit for leadership roles. I think this is because women are often able to identify opportunities and act on them with confidence and conviction.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">As a leader, my top priority is creating an environment that allows my team to learn and grow. I believe that when we provide our team members with the resources and support they need, they will achieve great things. At the end of the day, it&#8217;s the connections we make with our colleagues that matter most. People might not remember the specifics of the work we did, but they will always remember how we made them feel.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/www.linkedin.com\/in\/pearl-victor\/\">Pearl<\/a>: Account Managers Associates Lead<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15598 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/image-18.png\" alt=\"Pearl Victor - Female Leaders in Ecommerce\" width=\"512\" height=\"512\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/image-18.png 512w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/image-18-300x300.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/image-18-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15598 size-full lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/image-18.png\" alt=\"Pearl Victor - Female Leaders in Ecommerce\" width=\"512\" height=\"512\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/image-18.png 512w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/image-18-300x300.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/image-18-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">During the past year, I have had the privilege of leading the AMA (Account Manager Associate) team at Hustler Marketing, despite being new to a leadership position. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the challenge of managing a team of seven, I sought the guidance of our company&#8217;s consultant and therapist to help shape the team&#8217;s vision and identify key areas for growth and success. Once we had established a foundation, my focus shifted to the ongoing management of the team, tackling challenges as they arose and expanding our capabilities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>As a woman in a leadership position, I have found it essential to have the support and guidance of other women leaders.<\/strong> It&#8217;s crucial to me that we lift each other up and create an environment where we can thrive together. My fellow department heads have provided that support, and it has made all the difference. They have offered valuable feedback and insights, helping me to continually improve and grow in my role as a leader. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Working with such amazing women has been a privilege, and they have not only become trusted colleagues but also dear friends.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/www.linkedin.com\/in\/daniela-l%C3%B3pez-b28269258\/\">Danny<\/a>: Design Lead<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15599 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/image-19.png\" alt=\"Daniela L\u00f3pez - eCommerce Designer\" width=\"512\" height=\"512\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/image-19.png 512w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/image-19-300x300.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/image-19-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15599 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/image-19.png\" alt=\"Daniela L\u00f3pez - eCommerce Designer\" width=\"512\" height=\"512\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/image-19.png 512w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/image-19-300x300.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/image-19-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">I believe that the importance of women in e-commerce resides in the broad perspective of our gender. Women balance out the rational and emotional sides, providing solutions while keeping in mind that we&#8217;re dealing with other human beings. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, we can now access many more opportunities than we could in the past, and it really shows in the kind of campaigns and content that we see in the media. <\/span><span style=\"font-weight: 400;\">From the tone of voice, visual identity, and angles to the full marketing strategy, the presence of women in the business has definitely been a game-changer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Being a woman in a leadership role means reminding myself that I can guide, bring relevant ideas to the table, and inspire others to learn, grow, and deliver.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Luckily, I\u2019ve come across amazing women in the process who happen to be in leadership roles as well and who have helped me feel supported in the (not-always-easy) process and who I look up to in many different ways. From empowering each other to sharing tips, experiences, and relatable memes, having them as a close support system has been amazing, to say the least.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/www.linkedin.com\/in\/marina-taylor-31464b184\/\">Marina<\/a>: Account Manager Lead<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15606 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Marina-Taylor-Account-Manager-Lead-Women-in-Ecommerce-1024x1024.jpg\" alt=\"Marina Taylor Account Manager Lead Women in Ecommerce\" width=\"512\" height=\"512\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Marina-Taylor-Account-Manager-Lead-Women-in-Ecommerce-1024x1024.jpg 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Marina-Taylor-Account-Manager-Lead-Women-in-Ecommerce-300x300.jpg 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Marina-Taylor-Account-Manager-Lead-Women-in-Ecommerce-150x150.jpg 150w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Marina-Taylor-Account-Manager-Lead-Women-in-Ecommerce-768x768.jpg 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Marina-Taylor-Account-Manager-Lead-Women-in-Ecommerce-1536x1536.jpg 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Marina-Taylor-Account-Manager-Lead-Women-in-Ecommerce-2048x2048.jpg 2048w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15606 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Marina-Taylor-Account-Manager-Lead-Women-in-Ecommerce-1024x1024.jpg\" alt=\"Marina Taylor Account Manager Lead Women in Ecommerce\" width=\"512\" height=\"512\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Marina-Taylor-Account-Manager-Lead-Women-in-Ecommerce-1024x1024.jpg 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Marina-Taylor-Account-Manager-Lead-Women-in-Ecommerce-300x300.jpg 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Marina-Taylor-Account-Manager-Lead-Women-in-Ecommerce-150x150.jpg 150w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Marina-Taylor-Account-Manager-Lead-Women-in-Ecommerce-768x768.jpg 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Marina-Taylor-Account-Manager-Lead-Women-in-Ecommerce-1536x1536.jpg 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Marina-Taylor-Account-Manager-Lead-Women-in-Ecommerce-2048x2048.jpg 2048w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">Being a woman in the e-commerce world has definitely been a ride, but it&#8217;s one I would re-do a million times. I believe that, as women, we&#8217;re used to dealing with so much at the same time. We&#8217;ve learned to go above and beyond to be visible. This has given me the perseverance I need to move forward in this business. For every tricky client or bad day, there&#8217;s always that inner strength to strategically know just how to communicate, keep things rolling, and get results in the midst of madness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I&#8217;ve noticed this general mindset among all the women I&#8217;ve had the fortune to work with in this business. No problem is big enough that we can&#8217;t just work through it and figure it out.<strong> I&#8217;ve seen the most productive forms of teamwork and support from women in e-commerce. Women supporting women might be a nice hashtag on Instagram, but in this business, it&#8217;s an everyday activity.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a manager to a team of professionals and a mentor to new trainees, I&#8217;ve seen time and time again how all the emotional maturity being a woman forces you to develop has helped me build people up and cheer them on. I&#8217;ve been able to help others push through adversity and provide valuable advice on how to use every tool in their toolbox.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/www.linkedin.com\/in\/iveta-makedonska\/\"><b>Iveta<\/b><\/a><b>: SMS &amp; Ad Creatives Lead<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15607 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Iveta-SMS-and-Ad-Creatives-Lead-at-Email-Marketing-Agency-1024x1024.jpeg\" alt=\"Iveta SMS and Ad Creatives Lead at Email Marketing Agency\" width=\"512\" height=\"513\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Iveta-SMS-and-Ad-Creatives-Lead-at-Email-Marketing-Agency-1024x1024.jpeg 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Iveta-SMS-and-Ad-Creatives-Lead-at-Email-Marketing-Agency-300x300.jpeg 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Iveta-SMS-and-Ad-Creatives-Lead-at-Email-Marketing-Agency-150x150.jpeg 150w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Iveta-SMS-and-Ad-Creatives-Lead-at-Email-Marketing-Agency-768x769.jpeg 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Iveta-SMS-and-Ad-Creatives-Lead-at-Email-Marketing-Agency-1534x1536.jpeg 1534w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Iveta-SMS-and-Ad-Creatives-Lead-at-Email-Marketing-Agency.jpeg 2012w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15607 lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Iveta-SMS-and-Ad-Creatives-Lead-at-Email-Marketing-Agency-1024x1024.jpeg\" alt=\"Iveta SMS and Ad Creatives Lead at Email Marketing Agency\" width=\"512\" height=\"513\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Iveta-SMS-and-Ad-Creatives-Lead-at-Email-Marketing-Agency-1024x1024.jpeg 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Iveta-SMS-and-Ad-Creatives-Lead-at-Email-Marketing-Agency-300x300.jpeg 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Iveta-SMS-and-Ad-Creatives-Lead-at-Email-Marketing-Agency-150x150.jpeg 150w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Iveta-SMS-and-Ad-Creatives-Lead-at-Email-Marketing-Agency-768x769.jpeg 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Iveta-SMS-and-Ad-Creatives-Lead-at-Email-Marketing-Agency-1534x1536.jpeg 1534w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Iveta-SMS-and-Ad-Creatives-Lead-at-Email-Marketing-Agency.jpeg 2012w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">As controversial as it might sound, I&#8217;ve always believed that women and eCommerce go hand in hand. I may be biased due to my love for eCommerce, but let me share my perspective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Women have the privilege of understanding people&#8217;s feelings and making them feel better. We have empathy built into us, which helps us sell to customers in the right way and give them exactly what they want. Additionally, we possess creativity, which can lead to surprisingly interactive emails or SMS and unique ideas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As women, we also learn how to be organized, plan in advance, and identify our best qualities. It warms my heart to know that I use each of my feminine qualities for every task I do. <strong>Developing new services in our eCommerce agency allows me to demonstrate how women&#8217;s great qualities shine. I need to be structured, reliable, creative, and an out-of-the-box thinker and the best part is being myself.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">For me, every day is a learning opportunity, and the entire eCommerce ecosystem inspires me more and more. I believe women thrive in this space, and we&#8217;ll see more and more joining because of it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/www.linkedin.com\/in\/brendazambranos\/\"><b>Brenda<\/b><\/a><b>: Account Manager Lead<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15608 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Brenda-Zambrano-Account-Manger-Lead-Women-in-Ecommerce-1024x981.jpg\" alt=\"Brenda Zambrano Account Manger Lead Women in Ecommerce\" width=\"512\" height=\"490\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Brenda-Zambrano-Account-Manger-Lead-Women-in-Ecommerce-1024x981.jpg 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Brenda-Zambrano-Account-Manger-Lead-Women-in-Ecommerce-300x287.jpg 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Brenda-Zambrano-Account-Manger-Lead-Women-in-Ecommerce-768x736.jpg 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Brenda-Zambrano-Account-Manger-Lead-Women-in-Ecommerce-1536x1471.jpg 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Brenda-Zambrano-Account-Manger-Lead-Women-in-Ecommerce-2048x1961.jpg 2048w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15608 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Brenda-Zambrano-Account-Manger-Lead-Women-in-Ecommerce-1024x981.jpg\" alt=\"Brenda Zambrano Account Manger Lead Women in Ecommerce\" width=\"512\" height=\"490\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Brenda-Zambrano-Account-Manger-Lead-Women-in-Ecommerce-1024x981.jpg 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Brenda-Zambrano-Account-Manger-Lead-Women-in-Ecommerce-300x287.jpg 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Brenda-Zambrano-Account-Manger-Lead-Women-in-Ecommerce-768x736.jpg 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Brenda-Zambrano-Account-Manger-Lead-Women-in-Ecommerce-1536x1471.jpg 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/Brenda-Zambrano-Account-Manger-Lead-Women-in-Ecommerce-2048x1961.jpg 2048w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">When I started studying journalism and marketing at the age of 18, I never imagined that I would end up working in the eCommerce industry. I don&#8217;t think it was something that resonated with many people around me, but I did know that not many women were involved. I can look back and see how many women have broken the stereotype with their leadership, strategies, and passion for execution and have led the way for the rest of us.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Being a woman in the eCommerce industry is challenging, but I know I must forge my own path by believing in myself with strength, resilience, determination, and pushing harder.<\/strong> This is changing day by day, and our voices are being heard even more. It&#8217;s gratifying to know that I have the constant support of incredibly talented women who are willing to push me forward every day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I am grateful that today I am surrounded by their dedication to motivate and inspire me to grow and learn, both personally and professionally.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">***<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As demonstrated by our female leaders here at Hustler Marketing, women in eCommerce are perfectly placed to flourish in leadership roles. They are paving the way for innovation in the industry and inspiring the next generation of female leaders.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><b>Talk to our hustlers and power up your retention marketing strategy now!<\/b><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.hustlermarketing.com\/book-a-call-with-hustler-marketing\/\"><b>BOOK A CALL<\/b><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15600 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/IMG_7627-768x1024.jpg\" alt=\"International Women's Day - Women in Ecommerce\" width=\"768\" height=\"1024\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/IMG_7627-768x1024.jpg 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/IMG_7627-225x300.jpg 225w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/IMG_7627-1152x1536.jpg 1152w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/IMG_7627-1536x2048.jpg 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/IMG_7627-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15600 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/IMG_7627-768x1024.jpg\" alt=\"International Women's Day - Women in Ecommerce\" width=\"768\" height=\"1024\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/IMG_7627-768x1024.jpg 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/IMG_7627-225x300.jpg 225w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/IMG_7627-1152x1536.jpg 1152w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/IMG_7627-1536x2048.jpg 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2023\/03\/IMG_7627-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As we approach International Women&#8217;s Day, it&#8217;s important to recognize the incredible contributions that women have made to the eCommerce industry despite the many challenges they face.\u00a0 This International Women\u2019s Day, women in eCommerce are more perfectly placed than ever In the past, women in the workplace often felt pressure to emulate their male counterparts [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":15601,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[74],"tags":[128],"class_list":["post-15594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","tag-email-marketing-agency"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - 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