{"id":15109,"date":"2022-12-26T19:02:32","date_gmt":"2022-12-26T19:02:32","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=15109"},"modified":"2022-12-26T19:03:15","modified_gmt":"2022-12-26T19:03:15","slug":"8-things-to-check-before-pressing-send-on-an-email-campaign","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/8-things-to-check-before-pressing-send-on-an-email-campaign\/","title":{"rendered":"8 Things to Check Before Pressing Send on an Email Campaign"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Email marketing is powerful and every campaign gives your store an opportunity to engage with your customers, promote your products and drive some serious sales. However, unlike other marketing tools, once you send an email campaign, there\u2019s no going back. If there\u2019s a mistake, there\u2019s no way of editing it and the email is already in your recipient\u2019s inbox. So, here\u2019s a master email campaign checklist with eight things to check before pressing send on an email campaign. This way, your campaigns will go out exactly as you intend to.\u00a0<\/span><\/p>\n<h2><b>1. Segmentation<\/b><\/h2>\n<p><span style=\"font-weight: 400\">First things first. Add the correct <\/span><a href=\"https:\/\/www.hustlermarketing.com\/blog\/email-marketing-segmentation-101-basic-and-advanced-klaviyo-segments-ideas-and-examples\/\"><span style=\"font-weight: 400\">segments<\/span><\/a><span style=\"font-weight: 400\"> and exclude the profiles you need on each campaign. Then check again. This is probably in the top three elements you can\u2019t mess up with when talking about email campaigns.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-15110 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.13.04-1024x428.png\" alt=\"email campaign segments\" width=\"800\" height=\"334\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.13.04-1024x428.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.13.04-300x125.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.13.04-768x321.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.13.04.png 1456w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-15110 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.13.04-1024x428.png\" alt=\"email campaign segments\" width=\"800\" height=\"334\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.13.04-1024x428.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.13.04-300x125.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.13.04-768x321.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.13.04.png 1456w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400\">Do not only check the correct segments were added or excluded. Take the time to go into every segment to re-check the definition. If these are segments you use regularly, and never change, there\u2019s no need to do this on every occasion. But try to do it frequently. Better safe than sorry.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you have been sending out your email campaigns to your whole list, and don&#8217;t know how to change that strategy, check these <\/span><a href=\"https:\/\/www.hustlermarketing.com\/blog\/email-marketing-segmentation-101-basic-and-advanced-klaviyo-segments-ideas-and-examples\/\"><span style=\"font-weight: 400\">Basic and Advanced Klaviyo Segments Ideas and Examples.<\/span><\/a><\/p>\n<h2><b>2. Subject Line &amp; Preview Header<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Now\u2019s the time to include your subject line and your preview header. There are a couple of things to check here:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Length<\/b><span style=\"font-weight: 400\">: Will it show complete on mobile or will it be cut off?<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Copy<\/b><span style=\"font-weight: 400\">: Mistakes are bound to happen. Give your text a quick check for typos and ensure the message is clear.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Personalization<\/b><span style=\"font-weight: 400\">: If you include personalized syntax on your subject lines, test it before sending the campaign. You don\u2019t want your customer to receive a \u201cHello [first_name]\u201d subject line in their inbox!\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.hustlermarketing.com\/blog\/5-best-practices-for-email-subject-lines-from-a-seasoned-email-marketing-copywriter\/\"><span style=\"font-weight: 400\">Write amazing subject lines with these 5 best practices <\/span><\/a><span style=\"font-weight: 400\">curated by our Head of Copywriters here at Hustler Marketing.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-15111 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.13.26.png\" alt=\"best performing subject lines\" width=\"886\" height=\"304\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.13.26.png 886w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.13.26-300x103.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.13.26-768x264.png 768w\" sizes=\"(max-width: 886px) 100vw, 886px\" \/><noscript><img decoding=\"async\" class=\"size-full wp-image-15111 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.13.26.png\" alt=\"best performing subject lines\" width=\"886\" height=\"304\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.13.26.png 886w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.13.26-300x103.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.13.26-768x264.png 768w\" sizes=\"(max-width: 886px) 100vw, 886px\" \/><\/noscript><\/p>\n<h2><b>3. Copy and design<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Let\u2019s go into the email itself you\u2019ll be sending out. First, check the external layer of your email: the copy and design.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here\u2019s a pro tip, send the campaign to your email and try to read it from a device you usually don\u2019t use for work. This way, you can try to imitate the feeling of your recipient when receiving the email campaign and reading it for the first time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">This is a good idea because you can see it with fresh eyes and see if your copy reads well, is coherent, and is understandable. You can also see if the overall design looks good at a glance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you are running out of ideas, check these <\/span><a href=\"https:\/\/www.hustlermarketing.com\/blog\/10-email-marketing-campaign-ideas-and-why-they-work\/\"><span style=\"font-weight: 400\">10 email marketing campaigns<\/span><\/a><span style=\"font-weight: 400\"> to get inspired!<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-15112 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Group-3531-1-1-1024x941.png\" alt=\"email campaigns best 10 examples for 2023\" width=\"800\" height=\"735\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Group-3531-1-1-1024x941.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Group-3531-1-1-300x276.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Group-3531-1-1-768x706.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Group-3531-1-1-1536x1411.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Group-3531-1-1-2048x1882.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-15112 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Group-3531-1-1-1024x941.png\" alt=\"email campaigns best 10 examples for 2023\" width=\"800\" height=\"735\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Group-3531-1-1-1024x941.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Group-3531-1-1-300x276.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Group-3531-1-1-768x706.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Group-3531-1-1-1536x1411.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Group-3531-1-1-2048x1882.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/p>\n<h2><b>4. Links &amp; alt-text<\/b><\/h2>\n<p><span style=\"font-weight: 400\">After checking the copy and the design, go through the behind-the-scenes of your email: links and alt-text.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">You have put time and effort into creating an eye-catching, engaging email. It would be a shame if people wanted to click it and your links were broken. So, try every link in your email to see if everything is working as it is supposed to work.<\/span><\/p>\n<p><span style=\"font-weight: 400\">When using images, add alt text. There are two reasons why this can be good for your email campaign:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Alt-text provides context about what your image is. This is especially helpful for those who have blocked images from automatically downloading from emails.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Alt text is used by visually impaired recipients, along with a screen reader to get a description of the images in your email campaign.<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15113 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.38.05.png\" alt=\"Include alt-text in your emails\" width=\"784\" height=\"290\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.38.05.png 784w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.38.05-300x111.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.38.05-768x284.png 768w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15113 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.38.05.png\" alt=\"Include alt-text in your emails\" width=\"784\" height=\"290\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.38.05.png 784w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.38.05-300x111.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.38.05-768x284.png 768w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/noscript><\/p>\n<h2><b>5. Discounts<\/b><\/h2>\n<p><span style=\"font-weight: 400\">If you are offering a discount within your email campaign, it is essential that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">You mention the discount code somewhere in the email or if it applies automatically or if no discount code is needed.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">If you are presenting a promo code, the links should include it. This way, it will apply automatically at checkout for people who clicked on your email.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15114 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Slice-14-2-691x1024.gif\" alt=\"email marketing discounts\" width=\"691\" height=\"1024\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Slice-14-2-691x1024.gif 691w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Slice-14-2-202x300.gif 202w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Slice-14-2-768x1138.gif 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Slice-14-2-1037x1536.gif 1037w\" sizes=\"(max-width: 691px) 100vw, 691px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15114 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Slice-14-2-691x1024.gif\" alt=\"email marketing discounts\" width=\"691\" height=\"1024\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Slice-14-2-691x1024.gif 691w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Slice-14-2-202x300.gif 202w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Slice-14-2-768x1138.gif 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Slice-14-2-1037x1536.gif 1037w\" sizes=\"(max-width: 691px) 100vw, 691px\" \/><\/noscript><\/p>\n<h2><b>6. Desktop &amp; Mobile Optimization<\/b><\/h2>\n<p><span style=\"font-weight: 400\">In the multi-screen world that we live in, you know your email campaign will be seen on a desktop or mobile. Therefore, build it in a way that will look good on any device.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">To check this, send a preview of your email and check it on different devices to see that it looks good and nothing needs to be adjusted.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15116 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.42.52-553x1024.png\" alt=\"desktop and mobile optimization\" width=\"553\" height=\"1024\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.42.52-553x1024.png 553w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.42.52-162x300.png 162w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.42.52.png 590w\" sizes=\"(max-width: 553px) 100vw, 553px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15116 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.42.52-553x1024.png\" alt=\"desktop and mobile optimization\" width=\"553\" height=\"1024\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.42.52-553x1024.png 553w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.42.52-162x300.png 162w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.42.52.png 590w\" sizes=\"(max-width: 553px) 100vw, 553px\" \/><\/noscript><\/p>\n<h2><b>7. Dark Mode Optimization<\/b><\/h2>\n<p><span style=\"font-weight: 400\">According to a 2020 study, 81.9% of people use dark mode. This interface has also built its way through different inbox service providers (ISPs) that are embracing it. However, the dark mode can change the way your email campaign is being presented to your subscribers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Dark mode reverses the background and font colors of an email to light on dark. All of this happens automatically and can change from one ISP to another. Check this <\/span><a href=\"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-dark-mode-for-email-marketers\/\"><span style=\"font-weight: 400\">amazing chart made by Litmus <\/span><\/a><span style=\"font-weight: 400\">to see what type of reversed color scheme each ISP applies to your emails.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15084 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-01-a-las-08.58.54-790x1024.png\" alt=\"optimize for dark mode to increase email marketing ROI\" width=\"790\" height=\"1024\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-01-a-las-08.58.54-790x1024.png 790w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-01-a-las-08.58.54-231x300.png 231w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-01-a-las-08.58.54-768x995.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-01-a-las-08.58.54.png 878w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15084 lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-01-a-las-08.58.54-790x1024.png\" alt=\"optimize for dark mode to increase email marketing ROI\" width=\"790\" height=\"1024\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-01-a-las-08.58.54-790x1024.png 790w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-01-a-las-08.58.54-231x300.png 231w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-01-a-las-08.58.54-768x995.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-01-a-las-08.58.54.png 878w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">To optimize your email and make it look good in dark mode too, use platforms like <\/span><a href=\"https:\/\/www.emailonacid.com\/\"><span style=\"font-weight: 400\">Email On Acid <\/span><\/a><span style=\"font-weight: 400\">that allow you to preview your email in different inbox service providers at once to see what you can do to make your email look better in each one of them.<\/span><\/p>\n<h2><b>8. Date and Time<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Marketing is about sending the right message to the right person at the right time. So you already know where this is going. It is such a tiny but important detail. Double-check the date, time, and timezone, for which you are scheduling your email campaign. After this, you should be ready to go!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15117 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.45.05-1024x497.png\" alt=\"how to send an email campaign\" width=\"800\" height=\"388\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.45.05-1024x497.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.45.05-300x146.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.45.05-768x373.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.45.05.png 1330w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15117 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.45.05-1024x497.png\" alt=\"how to send an email campaign\" width=\"800\" height=\"388\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.45.05-1024x497.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.45.05-300x146.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.45.05-768x373.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Captura-de-Pantalla-2022-12-23-a-las-10.45.05.png 1330w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400\">Sending email campaigns is not an easy task. There are many factors to consider for an email to be perfect to be sent out. Therefore, sending email campaigns takes time (even when you have everything else ready)! If you need a rockstar team that will make every email campaign flawless, <\/span><a href=\"https:\/\/www.hustlermarketing.com\/book-a-call-with-hustler-marketing\/\"><span style=\"font-weight: 400\">book a free call with Hustler Marketing<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>More useful information<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.hustlermarketing.com\/blog\/8-things-you-can-do-to-increase-email-marketing-roi-in-2023\/\"><span style=\"font-weight: 400\">8 Things You Can Do to Increase Email Marketing ROI in 2023<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.hustlermarketing.com\/blog\/email-content-best-practices-what-makes-content-good\/\"><span style=\"font-weight: 400\">Email Content Best Practices: What makes content good?<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.hustlermarketing.com\/blog\/an-email-campaign-promoting-a-product-preorder-makes-record-sales-for-a-socks-brand-case-study\/\"><span style=\"font-weight: 400\">An Email Campaign Promoting New Products Makes Record Sales For A Socks Brand \u2013 Case Study<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing is powerful and every campaign gives your store an opportunity to engage with your customers, promote your products and drive some serious sales. However, unlike other marketing tools, once you send an email campaign, there\u2019s no going back. If there\u2019s a mistake, there\u2019s no way of editing it and the email is already [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":15118,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[11],"tags":[35,132,128,131],"class_list":["post-15109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","tag-email-campaigns","tag-email-campaigns-examples","tag-email-marketing-agency","tag-email-marketing-campaigns"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Things to Check Before Pressing Send on an Email Campaign - Blog - Hustler Marketing<\/title>\n<meta name=\"description\" content=\"Here\u2019s a master email campaign checklist with eight things to check before pressing send on an email campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hustlermarketing.com\/blog\/8-things-to-check-before-pressing-send-on-an-email-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Things to Check Before Pressing Send on an Email Campaign\" \/>\n<meta property=\"og:description\" content=\"Email marketing is powerful and every campaign gives your store an opportunity to engage with your customers, promote your products and drive some serious\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hustlermarketing.com\/blog\/8-things-to-check-before-pressing-send-on-an-email-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Hustler Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HustlerMarketingTeam\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-26T19:02:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-26T19:03:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Banner-103.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bel\u00e9n Loaiza Ruiz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HustlerMrktng\" \/>\n<meta name=\"twitter:site\" content=\"@HustlerMrktng\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bel\u00e9n Loaiza Ruiz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/8-things-to-check-before-pressing-send-on-an-email-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/8-things-to-check-before-pressing-send-on-an-email-campaign\/\"},\"author\":{\"name\":\"Bel\u00e9n Loaiza Ruiz\",\"@id\":\"https:\/\/www.hustlermarketing.com\/#\/schema\/person\/c11f239ce2b30eea777e4f2a33d10910\"},\"headline\":\"8 Things to Check Before Pressing Send on an Email Campaign\",\"datePublished\":\"2022-12-26T19:02:32+00:00\",\"dateModified\":\"2022-12-26T19:03:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/8-things-to-check-before-pressing-send-on-an-email-campaign\/\"},\"wordCount\":1027,\"publisher\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/8-things-to-check-before-pressing-send-on-an-email-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/12\/Banner-103.jpeg\",\"keywords\":[\"Email Campaigns\",\"email campaigns examples\",\"Email Marketing Agency\",\"email marketing campaigns\"],\"articleSection\":[\"Content\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/8-things-to-check-before-pressing-send-on-an-email-campaign\/\",\"url\":\"https:\/\/www.hustlermarketing.com\/blog\/8-things-to-check-before-pressing-send-on-an-email-campaign\/\",\"name\":\"8 Things to Check Before Pressing Send on an Email Campaign - 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