{"id":15104,"date":"2022-12-17T02:31:15","date_gmt":"2022-12-17T02:31:15","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=15104"},"modified":"2023-01-23T16:06:20","modified_gmt":"2023-01-23T16:06:20","slug":"email-deliverability-how-to-avoid-spam-traps","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/email-deliverability-how-to-avoid-spam-traps\/","title":{"rendered":"Email Deliverability: How to Avoid Spam Traps?"},"content":{"rendered":"

The ability of an email to reach your subscribers\u2019 primary inbox instead of other tabs like spam is what we know as email deliverability and it is at the core of a successful email marketing strategy. However, there are so many different aspects to it, that sometimes you don\u2019t even know where to start assessing your deliverability. In this article, we\u2019ll tell you all about one of those things you need to be on the lookout for when it comes to your email deliverability: how to avoid spam traps.<\/span><\/p>\n

1. What is a spam trap?<\/b><\/h3>\n

Inbox Service Providers (ISPs) and blocklist providers have various tools and <\/span>filters to identify spammers and block their emails.<\/span><\/a> Some of those tools are spam traps. Spam traps are email addresses that can look authentic but aren\u2019t used by a person. Spam trap email addresses can\u2019t opt-in to any email marketing lists. If they end up on an email list, it can be because of a lack of list cleaning or non-compliant practices (like sending emails to purchased lists).\u00a0<\/span><\/p>\n

There are two types of spam traps: pristine and recycled.<\/p>\n

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1. a. Recycled Spam Traps<\/b><\/h3>\n

These emails were once authentic email addresses and belonged to a real person, but since then have been reclaimed by mailbox providers because of inactivity.\u00a0 So that high school email address you created many years ago may as well be now helping to save the world from spammers.\u00a0<\/span><\/p>\n

Recycled spam traps are tricky since they can end up on your list even if you obtained them with permission in the first place. For example, if you have old email addresses and do not have list-cleaning habits, you probably have some recycled spam traps lingering in your email ecosystem.\u00a0<\/span><\/p>\n

These addresses are not handled by a real user. Therefore, you won\u2019t get any engagement from them, and they can hurt your deliverability. So, maintaining those addresses on your list is not a great idea.<\/span><\/p>\n

1. b. Pristine Spam Traps<\/b><\/h3>\n

Unlike recycled spam traps, pristine spam traps were never owned by someone. These were created with the sole use of catching spammers.\u00a0<\/span><\/p>\n

These spam traps can\u2019t opt-in to any email list because they don\u2019t have an active user behind them. Pristine spam traps are placed on the internet by ISPs as bait for people or bots harvesting email addresses in a non-compliant manner. The only way they can end up in your email ecosystem is if you are scraping the net for emails or purchasing email lists.<\/span><\/p>\n

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2. How can a spam trap affect your email deliverability?<\/b><\/h2>\n

The effects of hitting a spam trap can vary depending on which kind of spam trap it was and how many times it happened. <\/span>These are some of the consequences your brand could be facing<\/span><\/a>:<\/span><\/p>\n