{"id":14997,"date":"2022-11-01T00:47:48","date_gmt":"2022-11-01T00:47:48","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=14997"},"modified":"2022-11-08T14:48:55","modified_gmt":"2022-11-08T14:48:55","slug":"how-to-align-your-sms-and-email-marketing-strategy-to-boost-conversions","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/how-to-align-your-sms-and-email-marketing-strategy-to-boost-conversions\/","title":{"rendered":"How to Align Your SMS and Email Marketing Strategy to Boost Conversions"},"content":{"rendered":"

The SMS Market has a huge potential that is constantly being overlooked. The SMS marketing stats for 2022 show that text messages have an average open rate of 98% and a clickthrough rate of 19% –\u00a0 knowing this you should definitely be thinking of marrying your Email and SMS marketing strategies (if you haven\u2019t done so already). Our clients have earned an average of 10% of their overall store revenue from SMS<\/a> alone. It\u2019s the fastest and easiest way to take advantage of your database and increase your conversions and repeat buyers.<\/p>\n

As with any form of marketing, both email & SMS have their own strengths and weaknesses. However, when combined they work perfectly together to balance each other out.<\/p>\n

Some of the benefits you\u2019ll get from combining both email and SMS marketing are:<\/p>\n

Budget-optimization:<\/strong><\/h4>\n

While Email marketing provides a great ROI, SMS marketing gives you a low-cost way to reach out to a large number of subscribers. By combining these two strategies you\u2019ll be able to optimize your expenses.<\/p>\n

Reach out at any time:<\/b><\/h4>\n

Mobile phones are rarely further than an arms reach away. There is less distance between an SMS and the recipient than there is when an email and the recipient. Which makes SMS an incredibly personal means of communication and means you can reach your target audience anytime, anywhere.<\/p>\n

Get to know your audience:<\/strong><\/h4>\n

When combined with feedback and analytics, through your SMS and email marketing strategy you\u2019ll be able to get a better picture of who your customers are and what they are looking for. With all these insights you can now offer better incentives and tailored content.<\/span><\/strong><\/p>\n

\"SMS

Understanding SMS and Email Marketing Channels\u2019 Differences<\/strong><\/h4>\n

Now that we\u2019ve addressed some of the benefits of aligning your SMS and email marketing strategy, you should also know that even though subscribers have shown interest in hearing from your brand on both channels, and they are now more receptive to the content you decide to share with them, there are still some differences between both of them that you should keep in mind when working on your strategy.<\/p>\n

For example, remember that SMS\u2019s are that much more instant and therefore that much more personal. And the copy needs to reflect this. Personal copy builds trust and creates engagement. It needs to be crafted in a way that makes the recipient feel as if the message is tailored specifically to them. Also, messages don\u2019t necessarily have to have images – MMS – so, no need to worry about designing images for your SMS campaigns but, you do need to be more creative and assertive with the texts you send.<\/p>\n

Aligning your SMS & Email Marketing Strategies:<\/h3>\n

Similar approach for SMS and Email Marketing<\/strong><\/h3>\n

First thing first, just like with email, you need your customer\u2019s consent to send them SMS messages. Make sure to double-check the laws that apply to your country and even consult with legal counsel if necessary.<\/p>\n

Next – same as email – segment your subscribers as you normally do. There might be some differences but the approach is basically the same. You can segment those who have clicked in the last X amount of time, which are your most engaged audience, or even those who have opened or recently subscribed. Same as for email marketing, you can also personalize your message by inserting first names, birthdays, cities, or other relevant information.<\/p>\n

Automate your campaigns for both channels<\/strong><\/h4>\n

You can send triggered, transactional messages for your SMS marketing, just as you do with email.<\/p>\n

With transactional messages, as you probably know, you can notify your customers about some events like: order shipments or confirmation, upcoming due dates for bills, payment method updates, and more. Transactional messages are sent based on your customers\u2019 actions while triggered messages are based on your customer\u2019s behaviour.<\/p>\n

You can set-up the same flow automations for your Email and SMS channels<\/strong><\/h4>\n

Welcome, Checkout Abandonment, Post Purchase, Added to Cart, Browse Abandonment and more. Just make sure you\u2019re not actually spamming or overwhelming your audience and be wise with the times you use to trigger the messages for each. Pro tip: only text when you have something valuable to say and remember to schedule your messages for peak hours between 10AM and 1PM (work days), 3PM and 7PM (weekends). Have Quiet Hours enabled to avoid accidents.<\/p>\n

Run A\/B Tests<\/strong><\/h4>\n

In order to fully understand your customers you should not only review your analytics but also avoid assumptions and always try to A\/B test your campaigns but only testing one thing at a time so that you have clear conclusions on the shown results.<\/p>\n

Some examples of strategies you can use to A\/B test on SMS and get more insights are: personalized signature at the bottom of each message vs. no signature, showing the coupon code, adding a CTA, giving an incentive, the offer amount, and more. The number of things you can test will depend on what you\u2019re able to do with what you have so don\u2019t be afraid to try out new things, think out of the box, and boost your conversions!<\/p>\n

Don\u2019t forget to constantly track and analyze your campaign\u2019s results in order to improve and optimize your marketing efforts based on reliable information that comes directly from zero-party data, this way you\u2019ll guarantee better results that will help you boost your conversions.<\/p>\n

If you are interested in SMS and Email Marketing, check out our detailed SMS marketing proposal<\/a> and contact us<\/a> to get an audit and take advantage of your database and make the most out of it. Engage, drive conversions and bring back old customers to increase your company performance and uplift your ROI.<\/p>\n","protected":false},"excerpt":{"rendered":"

The SMS Market has a huge potential that is constantly being overlooked. The SMS marketing stats for 2022 show that text messages have an average open rate of 98% and a clickthrough rate of 19% –\u00a0 knowing this you should definitely be thinking of marrying your Email and SMS marketing strategies (if you haven\u2019t done […]<\/p>\n","protected":false},"author":20,"featured_media":14999,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[11,20],"tags":[129],"class_list":["post-14997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-personalization","tag-personalize-email-marketing"],"acf":[],"yoast_head":"\nHow to Align Your SMS and Email Marketing Strategy to Boost Conversions - Blog - Hustler Marketing<\/title>\n<meta name=\"description\" content=\"SMS and Email are two different channels that should be treated differently but aligned under the same strategy in order to boost conversions\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hustlermarketing.com\/blog\/how-to-align-your-sms-and-email-marketing-strategy-to-boost-conversions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Align Your SMS and Email Marketing Strategy to Boost Conversions\" \/>\n<meta property=\"og:description\" content=\"The SMS Market has a huge potential that is constantly being overlooked. 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