{"id":14893,"date":"2022-09-26T11:29:23","date_gmt":"2022-09-26T11:29:23","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=14893"},"modified":"2025-02-05T14:23:51","modified_gmt":"2025-02-05T14:23:51","slug":"top-10-tips-to-nail-black-friday-email-marketing-2022","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/top-10-tips-to-nail-black-friday-email-marketing-2022\/","title":{"rendered":"Top 10 Tips to Nail Black Friday Email Marketing 2022"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The biggest eCommerce event of the year is approaching and it\u2019s time to start the preparations. As an email marketing agency, we know BFCM is not won on Black Friday week alone. The secret to a successful Black Friday email marketing strategy is planning in advance. So before the hectic days of Black Friday and Cyber Monday arrive, make sure you have your BFCM email marketing strategy ready with these 10 tips.<\/span><\/p>\n<h2><b>1. Know when to start and what to promote<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">BFCM went from Black Friday weekend to Black Friday month with brands launching their BFCM sales earlier every year, some of them even starting mid-October. This can vary depending on the industry your brand is found in, so make sure you are researching when your competitors started their sales last year, how long they lasted, and their offers. This way, you can plan strategically to make sure you are starting your sale at the optimal time and you\u2019re giving out an offer that will stand out among your competitors. <\/span><span style=\"font-weight: 400;\">These are some<\/span><a href=\"https:\/\/www.hustlermarketing.com\/blog\/email-marketing-content-writing-8-digital-tools-to-come-up-with-great-email-content-ideas\/\"><span style=\"font-weight: 400;\"> email marketing content tools <\/span><\/a><span style=\"font-weight: 400;\">that can help you do some research on your competition<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.mailcharts.com\/\"><span style=\"font-weight: 400;\">MailCharts<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.facebook.com\/ads\/library\/\"><span style=\"font-weight: 400;\">Ad Library<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.similarweb.com\/es\/\"><span style=\"font-weight: 400;\">Similarweb<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And although seeing what your competitors did or didn\u2019t do is a best practice, you should not forget to also go through your own Black Friday email marketing strategy from last year. Identify what went great and what didn\u2019t go so well, so you can adjust this year&#8217;s strategy accordingly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since Black Friday sales are starting earlier, the preparation must also start earlier. During the fourth quarter, try to avoid giving out too many high discounts on your regular sales, so that when the time comes for your BFCM offer, customers aren\u2019t already tired of your discounts and your Black Friday looks even better and more attractive for them.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>2. Get to know your subscribers well before BFCM<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before BFCM, try to connect more with your subscriber to get to know them better. Send little surveys on your emails and give out incentives for people that answer. You can ask their gender, age, favorite product, favorite collection, or even what they expect from your BFCM offer. Learn <\/span><a href=\"https:\/\/www.hustlermarketing.com\/blog\/how-to-leverage-email-to-conduct-surveys\/\"><span style=\"font-weight: 400;\">how to leverage email to conduct surveys and gather user data<\/span><\/a><span style=\"font-weight: 400;\"> by checking one of our latest posts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If there\u2019s a lot of information you would like to collect, maybe an external form linked to your email it\u2019s the best way to go. However, if it\u2019s something more specific, you can use personalized profile properties in Klaviyo to create segments based on the information you gather. Here\u2019s how that works:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Decide on what information you want to gather and add the survey to your email<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use the following syntax so that when someone clicks on one of the options, a personalized property is added to their profile. <\/span><em><span style=\"font-weight: 400;\">{% update_property_link \u2018PROFILE_PROPERTY_NAME\u2019 \u2018Profile Property Value\u2019 \u2018<\/span><span style=\"font-weight: 400;\">website link to redirect your customers to after clicking<\/span><span style=\"font-weight: 400;\">\u2019 %}<\/span><\/em><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of a survey and how a profile looks, once the subscriber has answered it and a property has been added to their information.<\/span><\/p>\n<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-14895 alignnone lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/email-survey-campaign-for-black-friday-email-marketing-828x1024.png\" alt=\"email survey campaign for black friday email marketing\" width=\"298\" height=\"369\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/email-survey-campaign-for-black-friday-email-marketing-828x1024.png 828w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/email-survey-campaign-for-black-friday-email-marketing-242x300.png 242w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/email-survey-campaign-for-black-friday-email-marketing-768x950.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/email-survey-campaign-for-black-friday-email-marketing.png 902w\" sizes=\"(max-width: 298px) 100vw, 298px\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-14895 alignnone lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/email-survey-campaign-for-black-friday-email-marketing-828x1024.png\" alt=\"email survey campaign for black friday email marketing\" width=\"298\" height=\"369\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/email-survey-campaign-for-black-friday-email-marketing-828x1024.png 828w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/email-survey-campaign-for-black-friday-email-marketing-242x300.png 242w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/email-survey-campaign-for-black-friday-email-marketing-768x950.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/email-survey-campaign-for-black-friday-email-marketing.png 902w\" sizes=\"(max-width: 298px) 100vw, 298px\" \/><\/noscript>. <img decoding=\"async\" class=\"wp-image-14896 alignnone lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Captura-de-Pantalla-2022-09-20-a-las-10.21.05.png\" alt=\"add custom profile property klaviyo email marketing\" width=\"356\" height=\"233\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Captura-de-Pantalla-2022-09-20-a-las-10.21.05.png 904w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Captura-de-Pantalla-2022-09-20-a-las-10.21.05-300x196.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Captura-de-Pantalla-2022-09-20-a-las-10.21.05-768x503.png 768w\" sizes=\"(max-width: 356px) 100vw, 356px\" \/><noscript><img decoding=\"async\" class=\"wp-image-14896 alignnone lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Captura-de-Pantalla-2022-09-20-a-las-10.21.05.png\" alt=\"add custom profile property klaviyo email marketing\" width=\"356\" height=\"233\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Captura-de-Pantalla-2022-09-20-a-las-10.21.05.png 904w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Captura-de-Pantalla-2022-09-20-a-las-10.21.05-300x196.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Captura-de-Pantalla-2022-09-20-a-las-10.21.05-768x503.png 768w\" sizes=\"(max-width: 356px) 100vw, 356px\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<h2><b>3. Double-down on subscriber collection to power up your Black Friday email marketing strategy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Create a new popup that teases your BFCM sale to collect more subscribers. Ask people to leave their emails in order to be added to an \u201cexclusive list\u201d and promise them VIP treatment, early access to your Black Friday offer, or other interesting incentives around Black Friday. You can do the same in a landing page format so you can share it on your other marketing channels.<\/span><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-14900 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-email-marketing-pop-up-example-907x1024.jpeg\" alt=\"black friday email marketing pop up example\" width=\"367\" height=\"414\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-email-marketing-pop-up-example-907x1024.jpeg 907w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-email-marketing-pop-up-example-266x300.jpeg 266w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-email-marketing-pop-up-example-768x867.jpeg 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-email-marketing-pop-up-example.jpeg 1200w\" sizes=\"(max-width: 367px) 100vw, 367px\" \/><noscript><img decoding=\"async\" class=\"alignnone wp-image-14900 lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-email-marketing-pop-up-example-907x1024.jpeg\" alt=\"black friday email marketing pop up example\" width=\"367\" height=\"414\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-email-marketing-pop-up-example-907x1024.jpeg 907w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-email-marketing-pop-up-example-266x300.jpeg 266w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-email-marketing-pop-up-example-768x867.jpeg 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-email-marketing-pop-up-example.jpeg 1200w\" sizes=\"(max-width: 367px) 100vw, 367px\" \/><\/noscript>\u00a0 <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14901 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-email-marketing-pop-up-example-2-932x1024.jpeg\" alt=\"\" width=\"373\" height=\"410\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-email-marketing-pop-up-example-2-932x1024.jpeg 932w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-email-marketing-pop-up-example-2-273x300.jpeg 273w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-email-marketing-pop-up-example-2-768x844.jpeg 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-email-marketing-pop-up-example-2.jpeg 1199w\" sizes=\"(max-width: 373px) 100vw, 373px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14901 lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-email-marketing-pop-up-example-2-932x1024.jpeg\" alt=\"\" width=\"373\" height=\"410\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-email-marketing-pop-up-example-2-932x1024.jpeg 932w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-email-marketing-pop-up-example-2-273x300.jpeg 273w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-email-marketing-pop-up-example-2-768x844.jpeg 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-email-marketing-pop-up-example-2.jpeg 1199w\" sizes=\"(max-width: 373px) 100vw, 373px\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<h2><b>4. Hype up your BFCM offer with teasers<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before your BFCM sale starts, send out emails teasing your Black Friday offer, give out tips for people to make the most out of your sale, and give your subscriber information on what they can expect so they are ready to spend their money on your store instead of on your competitors.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14902 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-email-marketing-teaser-805x1024.png\" alt=\"black friday email marketing teaser\" width=\"320\" height=\"407\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-email-marketing-teaser-805x1024.png 805w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-email-marketing-teaser-236x300.png 236w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-email-marketing-teaser-768x977.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-email-marketing-teaser.png 1200w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14902 lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-email-marketing-teaser-805x1024.png\" alt=\"black friday email marketing teaser\" width=\"320\" height=\"407\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-email-marketing-teaser-805x1024.png 805w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-email-marketing-teaser-236x300.png 236w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-email-marketing-teaser-768x977.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-email-marketing-teaser.png 1200w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/noscript>\u00a0 \u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14903 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-cyber-monday-email-teaser-444x1024.jpeg\" alt=\"black friday cyber monday email teaser\" width=\"175\" height=\"404\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-cyber-monday-email-teaser-444x1024.jpeg 444w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-cyber-monday-email-teaser-130x300.jpeg 130w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-cyber-monday-email-teaser.jpeg 600w\" sizes=\"(max-width: 175px) 100vw, 175px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14903 lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-cyber-monday-email-teaser-444x1024.jpeg\" alt=\"black friday cyber monday email teaser\" width=\"175\" height=\"404\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-cyber-monday-email-teaser-444x1024.jpeg 444w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-cyber-monday-email-teaser-130x300.jpeg 130w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-cyber-monday-email-teaser.jpeg 600w\" sizes=\"(max-width: 175px) 100vw, 175px\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<h2><b>5. Build an early-birds sale leading up to BFCM<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">An early bird strategy is an excellent idea if you want to offer your most loyal customers an early Black Friday email marketing treat, and it\u2019s also a great strategy if you want to have a long BFCM sale without it becoming boring.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14904 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-email-marketing-best-email-examples.png\" alt=\"black friday email marketing best email examples\" width=\"600\" height=\"1007\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-email-marketing-best-email-examples.png 600w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-email-marketing-best-email-examples-179x300.png 179w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14904 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-email-marketing-best-email-examples.png\" alt=\"black friday email marketing best email examples\" width=\"600\" height=\"1007\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-email-marketing-best-email-examples.png 600w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-email-marketing-best-email-examples-179x300.png 179w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>How to do an early-birds or early access Black Friday sale?\u00a0<\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Determine your <i>early birds<\/i><\/strong><span style=\"font-weight: 400;\"><strong> list.<\/strong> You can create a special pop-up\/landing page for people \/even if they are already your subscribers) to specifically sign up for the early access list. This is also a way to hype up your BFCM sale. You can also add to the list VIP customers: repeat buyers, high-spending shoppers, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Determine the offer.<\/strong> You can keep the same offer for your early birds sale as for your regular BFCM sale, and you can just push on the \u201cearly access\u201d angle in your emails. However, you can also choose to give your early birds a better incentive for subscribing to the early birds sale.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Send your emails.<\/strong> Once you have your offer, create your early birds emails. Make sure to state the benefits of being part of the early access list: not only early access, or better discounts, but customers can also avoid stoic or delay issues when they shop early.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-14905 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/early-birds-email-marketing-306x1024.png\" alt=\"early birds black friday email marketing\" width=\"306\" height=\"1024\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/early-birds-email-marketing-306x1024.png 306w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/early-birds-email-marketing-90x300.png 90w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/early-birds-email-marketing-459x1536.png 459w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/early-birds-email-marketing.png 600w\" sizes=\"(max-width: 306px) 100vw, 306px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-14905 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/early-birds-email-marketing-306x1024.png\" alt=\"early birds black friday email marketing\" width=\"306\" height=\"1024\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/early-birds-email-marketing-306x1024.png 306w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/early-birds-email-marketing-90x300.png 90w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/early-birds-email-marketing-459x1536.png 459w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/early-birds-email-marketing.png 600w\" sizes=\"(max-width: 306px) 100vw, 306px\" \/><\/noscript><\/p>\n<h2><\/h2>\n<h2><b>6. Put out a better offer than your competitors&#8217;<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">An attractive BFCM offer is super important, but sometimes that not be enough, especially if your competition is giving out products practically for free. Make sure you are enhancing and communicating your offer in an attractive way by highlighting other of the perks of buying from your brand.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Loyalty rewards<\/strong>: If your subscribers buy now, they get your BFCM discount, but they also collect rewards points they can use whenever they want to redeem great discounts or free gifts. Communicate this to your email list so they feel they get value from you 365 days instead of only during BFCM,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Free shipping<\/strong>: If you have an ongoing free shipping offer, remind your customer\u2019s about it. It\u2019s a nice little cherry on top for your brand to look even more attractive.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Values<\/strong>: If you donate part of your sales to a charity or an ONG, tell your customers about it. If your audience is especially conscious, this will be a great way to incentivize them to help to the cause by placing an order.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Post-BFCM discount<\/strong>: After Q4, sales tend to slow down because of the post-BFCM blues. To make sure you are still selling during next year\u2019s first quarter and you stay relevant, send a post-BFCM discount. Send a special discount to people that purchased your BFCM offer to redeem it after the holidays.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14907 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/best-black-friday-cyber-monday-offers-email-marketing-1.png\" alt=\"best black friday cyber monday offers email marketing\" width=\"377\" height=\"570\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/best-black-friday-cyber-monday-offers-email-marketing-1.png 600w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/best-black-friday-cyber-monday-offers-email-marketing-1-198x300.png 198w\" sizes=\"(max-width: 377px) 100vw, 377px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14907 lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/best-black-friday-cyber-monday-offers-email-marketing-1.png\" alt=\"best black friday cyber monday offers email marketing\" width=\"377\" height=\"570\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/best-black-friday-cyber-monday-offers-email-marketing-1.png 600w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/best-black-friday-cyber-monday-offers-email-marketing-1-198x300.png 198w\" sizes=\"(max-width: 377px) 100vw, 377px\" \/><\/noscript>.\u00a0 <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14908 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Slice-179.png\" alt=\"what your brand stands for email marketing\" width=\"390\" height=\"560\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Slice-179.png 597w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Slice-179-209x300.png 209w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14908 lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Slice-179.png\" alt=\"what your brand stands for email marketing\" width=\"390\" height=\"560\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Slice-179.png 597w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Slice-179-209x300.png 209w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/><\/noscript><\/p>\n<h2><b>7. Keep your Black Friday email marketing strategy interesting<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If your BFCM period is longer than usual, keep things interesting by throwing extra incentives to your Black Friday offer here and there as flash sales. For example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free shipping for 24 hours<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free item on orders over a certain amount<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Extra discounts for VIP subscribers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Double loyalty rewards points campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Different collections on sale every week\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create mystery boxes<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14909 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Slice-216-540x1024.png\" alt=\"best black friday email examples free shipping\" width=\"280\" height=\"531\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Slice-216-540x1024.png 540w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Slice-216-158x300.png 158w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Slice-216.png 600w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14909 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Slice-216-540x1024.png\" alt=\"best black friday email examples free shipping\" width=\"280\" height=\"531\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Slice-216-540x1024.png 540w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Slice-216-158x300.png 158w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Slice-216.png 600w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/><\/noscript><\/p>\n<h2><b>8. Leverage FOMO and scarcity<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Push sales by reminding your customers this is the best offer they\u2019ll get so people a lot of people are buying from you and they should place their order before their favorite products go out of stock. You can push on FOMO &amp; scarcity through the copy of your emails, but also with extra details on your product showcase like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Slashing prices to showcase the original prices vs. the BFCM price<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add ribbons mentioning how much people will save on each item if they get it during BFCM\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">State if a product is going out of stock, is selling fast, etc. You can even mention how many units there are left.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Give price bands rather than giving specific prices for each product so people have to click on that product to see what the actual discount is.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14910 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Slice-1025.png\" alt=\"email product showcase best design ideas\" width=\"370\" height=\"364\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Slice-1025.png 600w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Slice-1025-300x295.png 300w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14910 lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Slice-1025.png\" alt=\"email product showcase best design ideas\" width=\"370\" height=\"364\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Slice-1025.png 600w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Slice-1025-300x295.png 300w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><\/noscript>.\u00a0 \u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14911 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Slice-181-1024x1019.jpeg\" alt=\"best email product showcase examples\" width=\"371\" height=\"369\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Slice-181-1024x1019.jpeg 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Slice-181-150x150.jpeg 150w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Slice-181-768x764.jpeg 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Slice-181.jpeg 1200w\" sizes=\"(max-width: 371px) 100vw, 371px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14911 lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Slice-181-1024x1019.jpeg\" alt=\"best email product showcase examples\" width=\"371\" height=\"369\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Slice-181-1024x1019.jpeg 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Slice-181-150x150.jpeg 150w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Slice-181-768x764.jpeg 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Slice-181.jpeg 1200w\" sizes=\"(max-width: 371px) 100vw, 371px\" \/><\/noscript><\/p>\n<h2><\/h2>\n<h2><b>9. Offer real value and not just gimmicks<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Yes, BFCM is all about selling (and buying). But don\u2019t forget email is also all about providing value to your audience. In the midst of hundreds of BFCM emails, an email with a non-promotional-focused angle can be a breath of fresh air and can set you apart from your competition. Don\u2019t be afraid of emotional angles. Discounts are not the only thing that can sell during BFCM. Identify your subscribers&#8217; pain points and emotional desires to attract them to your product and close the deal by presenting your BFCM offer. Basically, try to answer the question: Why should they buy? And build your Black Friday email marketing strategy from there.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14912 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-newsletter-email-380x1024.png\" alt=\"black friday newsletter email\" width=\"272\" height=\"733\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-newsletter-email-380x1024.png 380w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-newsletter-email-111x300.png 111w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-newsletter-email-570x1536.png 570w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-newsletter-email.png 600w\" sizes=\"(max-width: 272px) 100vw, 272px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14912 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-newsletter-email-380x1024.png\" alt=\"black friday newsletter email\" width=\"272\" height=\"733\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-newsletter-email-380x1024.png 380w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-newsletter-email-111x300.png 111w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-newsletter-email-570x1536.png 570w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/black-friday-newsletter-email.png 600w\" sizes=\"(max-width: 272px) 100vw, 272px\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<h2><b>10. Take care of your deliverability<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s common for people to blast their list during BFCM. But this is not always worth it, as it can damage your sender&#8217;s reputation and leave you with a deliverability issue that will take you the whole year to fix. Instead, before BFCM try to slowly re-engage subscribers through your normal emails, so your engaged segment is much larger once the actual BFCM sale arrives, and you can send your offer to a bigger list without harming your deliverability permanently. Here&#8217;s our detailed guide on <a href=\"https:\/\/www.hustlermarketing.com\/blog\/are-you-hitting-your-customers-inbox-or-simply-landing-in-spam-heres-a-detailed-email-deliverability-guide\/\" target=\"_blank\" rel=\"noopener\">improving your deliverability<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Black Friday &#8211; Cyber Monday can be a hectic time for eCommerce store owners. So if you want to make sure your Black Friday email marketing strategy is extra successful this year, <\/span><a href=\"https:\/\/www.hustlermarketing.com\/book-a-call-with-hustler-marketing\/\"><b>book a free call with us<\/b><\/a><span style=\"font-weight: 400;\"> and we\u2019ll take care of everything. Want to see what we can do? <\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Additional BFCM resources:<\/p>\n<ol>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=0s3dnn3cBwk&amp;t=13s\" target=\"_blank\" rel=\"noopener\">Webinar by our experts on how to get the best of BFCM<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=lBwymvyfHU4\" target=\"_blank\" rel=\"noopener\">We answer the most commonly asked client questions around BFCM live on this AMA<\/a><\/li>\n<li>\u00a0<a href=\"https:\/\/www.hustlermarketing.com\/case-studies\/\" target=\"_blank\" rel=\"noopener\">Case study: How BlendJet earned over $600k in 3 days during BFCM &#8217;20<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>The biggest eCommerce event of the year is approaching and it\u2019s time to start the preparations. As an email marketing agency, we know BFCM is not won on Black Friday week alone. The secret to a successful Black Friday email marketing strategy is planning in advance. So before the hectic days of Black Friday and [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":14913,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[76],"tags":[75,35],"class_list":["post-14893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bfcm-marketing","tag-bfcm-marketing","tag-email-campaigns"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 10 Tips to Nail Black Friday Email Marketing 2022 - Blog - Hustler Marketing<\/title>\n<meta name=\"description\" content=\"The secret to a successful Black Friday email marketing strategy is planning in advance. 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As an email marketing agency, we know BFCM is not won on\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hustlermarketing.com\/blog\/top-10-tips-to-nail-black-friday-email-marketing-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Hustler Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HustlerMarketingTeam\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-26T11:29:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-05T14:23:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Banner-93.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bel\u00e9n Loaiza Ruiz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HustlerMrktng\" \/>\n<meta name=\"twitter:site\" content=\"@HustlerMrktng\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bel\u00e9n Loaiza Ruiz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/top-10-tips-to-nail-black-friday-email-marketing-2022\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/top-10-tips-to-nail-black-friday-email-marketing-2022\/\"},\"author\":{\"name\":\"Bel\u00e9n Loaiza Ruiz\",\"@id\":\"https:\/\/www.hustlermarketing.com\/#\/schema\/person\/c11f239ce2b30eea777e4f2a33d10910\"},\"headline\":\"Top 10 Tips to Nail Black Friday Email Marketing 2022\",\"datePublished\":\"2022-09-26T11:29:23+00:00\",\"dateModified\":\"2025-02-05T14:23:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/top-10-tips-to-nail-black-friday-email-marketing-2022\/\"},\"wordCount\":1640,\"publisher\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/top-10-tips-to-nail-black-friday-email-marketing-2022\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Banner-93.jpeg\",\"keywords\":[\"BFCM marketing\",\"Email Campaigns\"],\"articleSection\":[\"BFCM Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/top-10-tips-to-nail-black-friday-email-marketing-2022\/\",\"url\":\"https:\/\/www.hustlermarketing.com\/blog\/top-10-tips-to-nail-black-friday-email-marketing-2022\/\",\"name\":\"Top 10 Tips to Nail Black Friday Email Marketing 2022 - Blog - Hustler Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/top-10-tips-to-nail-black-friday-email-marketing-2022\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/top-10-tips-to-nail-black-friday-email-marketing-2022\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Banner-93.jpeg\",\"datePublished\":\"2022-09-26T11:29:23+00:00\",\"dateModified\":\"2025-02-05T14:23:51+00:00\",\"description\":\"The secret to a successful Black Friday email marketing strategy is planning in advance. 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