{"id":14871,"date":"2022-09-17T01:09:50","date_gmt":"2022-09-17T01:09:50","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=14871"},"modified":"2022-10-27T06:59:50","modified_gmt":"2022-10-27T06:59:50","slug":"how-to-personalize-your-email-flows","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/how-to-personalize-your-email-flows\/","title":{"rendered":"How to personalize your email flows?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When setting up a retention marketing strategy, automated email flows are always a must. But email flows are a universe of their own and depending on the trigger involved, there are many kinds of flows. The one set of automated emails we recommend implementing are the \u201c<\/span><a href=\"https:\/\/www.hustlermarketing.com\/abandon-checkout-marketing-automation-white-paper\/\"><span style=\"font-weight: 400;\">Abandon Email Flows<\/span><\/a><span style=\"font-weight: 400;\">\u201d the most commonly used one of which is the Abandoned Cart email.\u00a0 As an eCommerce store owner, you probably already have them set up. But if you\u2019re looking to optimize their results, you may want to consider making them more personalized. Why? According to a <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/future-of-marketing\/creativity\/personalized-brand-experience-statistics\/\"><span style=\"font-weight: 400;\">Google study<\/span><\/a><span style=\"font-weight: 400;\">, 61% of consumers expect brands to tailor experiences based on their preferences, and 90% of leading marketers agree that personalization contributes to business success. So let\u2019s see how you can take your abandonment email flows to the next level.<\/span><\/p>\n<h2><b>What are abandonment email flows?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Abandonment flows are triggered when a user abandons an action they were doing on your website. For example: viewed a product but didn\u2019t add it to the cart.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.semrush.com\/blog\/a-powerful-email-marketing-strategy-your-ecommerce-store-should-use\/\"><span style=\"font-weight: 400;\">SEMrush<\/span><\/a><span style=\"font-weight: 400;\">, this is what a typical eCommerce sales funnel looks like. From all the traffic your website gets, 30% of visitors will browse a category page, 20% will go into a product page, 5% will add a product to their cart and only 1% of your visitors will convert.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why implementing email flows is essential in order to re-engage and convert the great percentage of visitors that didn\u2019t make it to the end of the funnel. Based on this, there are three abandonment email flows every eCommerce store should have up and running.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Browse Abandonment Flow<\/b><span style=\"font-weight: 400;\">: This one is triggered when a subscriber viewed a product page but didn\u2019t go into the next stage, which would be adding it to their cart.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Added-to-Cart Abandonment Flow:<\/b><span style=\"font-weight: 400;\"> This email automation is triggered when a subscriber added a product or products to their cart but didn\u2019t start the checkout process.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Checkout Abandonment Flow:<\/b><span style=\"font-weight: 400;\"> This email automated journey is triggered when a subscriber starts checkout but doesn\u2019t finalize placing the order.\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>How to personalize abandonment email flows?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As we mentioned, providing value through personalization is essential in today&#8217;s marketing world. There are a couple of ways you can enable this personalization on your email automations:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Giving personalized recommendations using Klaviyo\u2019s data feeds\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Personalizing the content of your flow by creating branches based on customers\u2019 behavior or characteristics<\/span><\/li>\n<\/ul>\n<h4><b>1. Give personalized recommendations using data feeds<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">When you\u2019re shopping, finding a product that adjusts to your wishes and necessities can be hard. A friendly website interface is key for people to browse all your products easily and find the one for them. However, when that\u2019s not enough, your abandonment email flows can come in and act like your lead\u2019s personal shopping assistant.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make your subscriber\u2019s experience more smooth by surfacing the right product for them without making them dig for it. <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/shopping-recommendation-preferences-data\/\"><span style=\"font-weight: 400;\">62% of shoppers say receiving recommendations is important<\/span><\/a><span style=\"font-weight: 400;\"> when deciding which brand to buy from.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you use Klaviyo for your email marketing strategy, it\u2019s super easy to recommend products to your subscribers based on the products they have seen and\/or purchased. To do this, you just need to\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Log into Klaviyo and open the <\/span><i><span style=\"font-weight: 400;\">Content<\/span><\/i><span style=\"font-weight: 400;\"> dropdown on the bar menu.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click on <\/span><i><span style=\"font-weight: 400;\">Products<\/span><\/i><span style=\"font-weight: 400;\"> and then on <\/span><i><span style=\"font-weight: 400;\">Manage Data Feeds<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-14873 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/cross-sell-block-data-feed-klaviyo-email-campaign-1024x547.png\" alt=\"\" width=\"800\" height=\"427\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/cross-sell-block-data-feed-klaviyo-email-campaign-1024x547.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/cross-sell-block-data-feed-klaviyo-email-campaign-300x160.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/cross-sell-block-data-feed-klaviyo-email-campaign-768x411.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/cross-sell-block-data-feed-klaviyo-email-campaign-1536x821.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/cross-sell-block-data-feed-klaviyo-email-campaign-2048x1095.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-14873 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/cross-sell-block-data-feed-klaviyo-email-campaign-1024x547.png\" alt=\"\" width=\"800\" height=\"427\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/cross-sell-block-data-feed-klaviyo-email-campaign-1024x547.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/cross-sell-block-data-feed-klaviyo-email-campaign-300x160.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/cross-sell-block-data-feed-klaviyo-email-campaign-768x411.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/cross-sell-block-data-feed-klaviyo-email-campaign-1536x821.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/cross-sell-block-data-feed-klaviyo-email-campaign-2048x1095.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click on the <\/span><i><span style=\"font-weight: 400;\">Add Product Feed <\/span><\/i><span style=\"font-weight: 400;\">option.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14874 size-large lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-create-a-data-feed-on-klaviyo-1024x500.png\" alt=\"how to create a data feed on klaviyo\" width=\"800\" height=\"391\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-create-a-data-feed-on-klaviyo-1024x500.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-create-a-data-feed-on-klaviyo-300x146.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-create-a-data-feed-on-klaviyo-768x375.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-create-a-data-feed-on-klaviyo-1536x749.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-create-a-data-feed-on-klaviyo-2048x999.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img decoding=\"async\" class=\"aligncenter wp-image-14874 size-large lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-create-a-data-feed-on-klaviyo-1024x500.png\" alt=\"how to create a data feed on klaviyo\" width=\"800\" height=\"391\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-create-a-data-feed-on-klaviyo-1024x500.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-create-a-data-feed-on-klaviyo-300x146.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-create-a-data-feed-on-klaviyo-768x375.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-create-a-data-feed-on-klaviyo-1536x749.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-create-a-data-feed-on-klaviyo-2048x999.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Give your product feed a name and choose from which collection Klaviyo can pick out products to give out recommendations.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can include and exclude as many categories as you want.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select what information you want Klaviyo to consider when giving out the recommendations, you can choose between Viewed Products, Ordered Products, or both.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">What\u2019s great about it is that you can create as many data feeds as you wish, and as personalized as you wish and include them in your browse abandonment emails\u2019 product showcase. It\u2019s super easy to change the data feed you use for every email according to the content of the email or the segment of people that will get it. Just create a template and add a <\/span><i><span style=\"font-weight: 400;\">Product Bloc<\/span><\/i><span style=\"font-weight: 400;\">k. Adjust the setting of the block, including the <\/span><i><span style=\"font-weight: 400;\">Data Feed<\/span><\/i><span style=\"font-weight: 400;\"> you want to use. Choose how many products to showcase, in how many rows and columns and what product information you want to include. We\u2019ll review an example in the next section.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-14875 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/personalized-product-block-email-marketing-1024x500.png\" alt=\"personalized product block email marketing\" width=\"800\" height=\"391\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/personalized-product-block-email-marketing-1024x500.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/personalized-product-block-email-marketing-300x147.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/personalized-product-block-email-marketing-768x375.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/personalized-product-block-email-marketing-1536x750.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/personalized-product-block-email-marketing-2048x1000.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-14875 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/personalized-product-block-email-marketing-1024x500.png\" alt=\"personalized product block email marketing\" width=\"800\" height=\"391\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/personalized-product-block-email-marketing-1024x500.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/personalized-product-block-email-marketing-300x147.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/personalized-product-block-email-marketing-768x375.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/personalized-product-block-email-marketing-1536x750.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/personalized-product-block-email-marketing-2048x1000.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/p>\n<h4><b>2. Personalize your content through branches<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Yes, your flows help you target your customers based on certain actions they took like viewing a product, adding items to their carts, or starting checkout. However, if you&#8217;re looking to make your abandonment flows more personalized, branching your flows to target different segments based on the characteristics of those actions or their own personal characteristics, enables you to really tailor the journey for each customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before we get into the details of all the ways you can branch out your flow, let us introduce you to the two different types of branches you can create.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Conditional splits:<\/b><span style=\"font-weight: 400;\"> These are based on the actions a recipient has taken or their characteristics. For example, splitting customers and non-customers, men and women, etc. Therefore, allowing you to step into the mindset of each different subscriber group and create a personalized sales experience for each based on its unique characteristics.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14876 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-add-a-conditional-split-an-email-flows.gif\" alt=\"\" width=\"800\" height=\"343\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14876 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-add-a-conditional-split-an-email-flows.gif\" alt=\"\" width=\"800\" height=\"343\" \/><\/noscript><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Trigger splits<\/b><span style=\"font-weight: 400;\">: These are based on the specific characteristics of the event that triggered the flow. For example, if the viewed product is part of a specific collection if the price is above or below a specific amount, etc.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14877 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-add-trigger-split-to-email-flows.gif\" alt=\"\" width=\"800\" height=\"343\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14877 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-add-trigger-split-to-email-flows.gif\" alt=\"\" width=\"800\" height=\"343\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">Here are some ways you can branch flows in order to create a more personalized experience for your recipients.\u00a0<\/span><\/p>\n<h4><strong>Branching by gender<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">If you have a brand for which gender is relevant (like apparel), then branching people by their gender is a good idea, so you can also recommend relevant products. You can branch either by using a conditional split based on if people browsed or added products from the Women or Men collections to their carts, or if you use Klaviyo, taking advantage of its predictive analytics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, this baby apparel brand created collections based on products that could be more attractive to parents shopping for girls, boys, or both. Then created a Data Feed for each collection. In the cart abandonment flow, they created 4 branches using 3 trigger splits.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the subscriber started checkout with a product from the girl&#8217;s collection in their cart, they would get an email where the product showcase included only products in the Girly Prints collection. They also created trigger splits for people that started checkout with boys and gender-neutral products. As a safety net, they added in the last branch an email with a data feed that included their newest arrivals.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-14878 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/personalize-email-flows-branch-by-gender-1024x582.png\" alt=\"personalize email flows branch by gender\" width=\"800\" height=\"455\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/personalize-email-flows-branch-by-gender-1024x582.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/personalize-email-flows-branch-by-gender-300x170.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/personalize-email-flows-branch-by-gender-768x436.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/personalize-email-flows-branch-by-gender-1536x873.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/personalize-email-flows-branch-by-gender-2048x1164.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-14878 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/personalize-email-flows-branch-by-gender-1024x582.png\" alt=\"personalize email flows branch by gender\" width=\"800\" height=\"455\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/personalize-email-flows-branch-by-gender-1024x582.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/personalize-email-flows-branch-by-gender-300x170.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/personalize-email-flows-branch-by-gender-768x436.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/personalize-email-flows-branch-by-gender-1536x873.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/personalize-email-flows-branch-by-gender-2048x1164.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">There was no need for too many extra resources, this brand only had to change the data feed selected for the product showcase of each email and tailored the experience for their customers, becoming their own personal shopping assistant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of the different recommendations customer\u2019s got, based on the products they added to their carts and started checkout with.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14880 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-personalize-your-email-flows-product-block-1.png\" alt=\"how to personalize your email flows - product block 1\" width=\"200\" height=\"285\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-personalize-your-email-flows-product-block-1.png 447w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-personalize-your-email-flows-product-block-1-210x300.png 210w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14880 lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-personalize-your-email-flows-product-block-1.png\" alt=\"how to personalize your email flows - product block 1\" width=\"200\" height=\"285\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-personalize-your-email-flows-product-block-1.png 447w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-personalize-your-email-flows-product-block-1-210x300.png 210w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/noscript> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14881 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-personalize-your-email-flows-product-block-2.png\" alt=\"how to personalize your email flows - product block 2\" width=\"200\" height=\"285\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-personalize-your-email-flows-product-block-2.png 447w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-personalize-your-email-flows-product-block-2-210x300.png 210w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14881 lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-personalize-your-email-flows-product-block-2.png\" alt=\"how to personalize your email flows - product block 2\" width=\"200\" height=\"285\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-personalize-your-email-flows-product-block-2.png 447w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-personalize-your-email-flows-product-block-2-210x300.png 210w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/noscript> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14882 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-personalize-your-email-flows-product-block-3.png\" alt=\"how to personalize your email flows - product block 3\" width=\"200\" height=\"285\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-personalize-your-email-flows-product-block-3.png 447w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-personalize-your-email-flows-product-block-3-210x300.png 210w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14882 lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-personalize-your-email-flows-product-block-3.png\" alt=\"how to personalize your email flows - product block 3\" width=\"200\" height=\"285\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-personalize-your-email-flows-product-block-3.png 447w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-personalize-your-email-flows-product-block-3-210x300.png 210w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/noscript><\/p>\n<h4><strong>Branching by collection<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Personalize your abandonment flow by creating emails based on the collection your subscribers viewed, added to their cart, or started checkout with. This can allow you to do many things: branch based on women vs. men collections, sizes collections, colors, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take this jewelry brand as an example. A percentage of their revenue coming from their \u201cConscious Collection\u201d products is donated to charity. Knowing this, we set up a browse abandonment flow and made two different branches: one for regular products and one for the products from the Conscious Collection. This way, the recipients feel part of doing the good the brand stands for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a great way of adding value to your product, your brand, and your email marketing content.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-14883 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Branch-your-email-abandonment-flow-based-on-collections-1-161x1024.jpeg\" alt=\"Branch your email flows based on collections 1\" width=\"161\" height=\"1024\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Branch-your-email-abandonment-flow-based-on-collections-1-161x1024.jpeg 161w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Branch-your-email-abandonment-flow-based-on-collections-1-47x300.jpeg 47w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Branch-your-email-abandonment-flow-based-on-collections-1-322x2048.jpeg 322w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Branch-your-email-abandonment-flow-based-on-collections-1-scaled.jpeg 403w\" sizes=\"(max-width: 161px) 100vw, 161px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-14883 lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Branch-your-email-abandonment-flow-based-on-collections-1-161x1024.jpeg\" alt=\"Branch your email flows based on collections 1\" width=\"161\" height=\"1024\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Branch-your-email-abandonment-flow-based-on-collections-1-161x1024.jpeg 161w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Branch-your-email-abandonment-flow-based-on-collections-1-47x300.jpeg 47w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Branch-your-email-abandonment-flow-based-on-collections-1-322x2048.jpeg 322w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Branch-your-email-abandonment-flow-based-on-collections-1-scaled.jpeg 403w\" sizes=\"(max-width: 161px) 100vw, 161px\" \/><\/noscript> \u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-14884 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Branch-your-email-abandonment-flow-based-on-collections-2-161x1024.jpeg\" alt=\"Branch your email flows based on collections 2\" width=\"161\" height=\"1024\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Branch-your-email-abandonment-flow-based-on-collections-2-161x1024.jpeg 161w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Branch-your-email-abandonment-flow-based-on-collections-2-47x300.jpeg 47w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Branch-your-email-abandonment-flow-based-on-collections-2-322x2048.jpeg 322w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Branch-your-email-abandonment-flow-based-on-collections-2-scaled.jpeg 403w\" sizes=\"(max-width: 161px) 100vw, 161px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-14884 lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Branch-your-email-abandonment-flow-based-on-collections-2-161x1024.jpeg\" alt=\"Branch your email flows based on collections 2\" width=\"161\" height=\"1024\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Branch-your-email-abandonment-flow-based-on-collections-2-161x1024.jpeg 161w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Branch-your-email-abandonment-flow-based-on-collections-2-47x300.jpeg 47w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Branch-your-email-abandonment-flow-based-on-collections-2-322x2048.jpeg 322w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Branch-your-email-abandonment-flow-based-on-collections-2-scaled.jpeg 403w\" sizes=\"(max-width: 161px) 100vw, 161px\" \/><\/noscript><\/p>\n<h4><b>Branching by buyers vs. non-buyers<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Tailor your content to buyers and non-buyers. Returning customers know your product and they don&#8217;t need as much convincing as people that have never ordered before. Push non-buyers to make their first order with more educational content, social proof, and a discount.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-14885 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/klaviyo-browse-abandonment-flow-personalized-branch-for-buyers-185x1024.jpeg\" alt=\"klaviyo abandonment email flow personalized branch for buyers\" width=\"185\" height=\"1024\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/klaviyo-browse-abandonment-flow-personalized-branch-for-buyers-185x1024.jpeg 185w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/klaviyo-browse-abandonment-flow-personalized-branch-for-buyers-54x300.jpeg 54w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/klaviyo-browse-abandonment-flow-personalized-branch-for-buyers-768x4246.jpeg 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/klaviyo-browse-abandonment-flow-personalized-branch-for-buyers-370x2048.jpeg 370w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/klaviyo-browse-abandonment-flow-personalized-branch-for-buyers-scaled.jpeg 463w\" sizes=\"(max-width: 185px) 100vw, 185px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-14885 lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/klaviyo-browse-abandonment-flow-personalized-branch-for-buyers-185x1024.jpeg\" alt=\"klaviyo abandonment email flow personalized branch for buyers\" width=\"185\" height=\"1024\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/klaviyo-browse-abandonment-flow-personalized-branch-for-buyers-185x1024.jpeg 185w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/klaviyo-browse-abandonment-flow-personalized-branch-for-buyers-54x300.jpeg 54w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/klaviyo-browse-abandonment-flow-personalized-branch-for-buyers-768x4246.jpeg 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/klaviyo-browse-abandonment-flow-personalized-branch-for-buyers-370x2048.jpeg 370w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/klaviyo-browse-abandonment-flow-personalized-branch-for-buyers-scaled.jpeg 463w\" sizes=\"(max-width: 185px) 100vw, 185px\" \/><\/noscript> \u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-14886 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/klaviyo-browse-abandonment-flow-personalized-branch-for-non-buyers-185x1024.jpeg\" alt=\"klaviyo abandonment email flow personalized branch for non-buyers\" width=\"185\" height=\"1024\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/klaviyo-browse-abandonment-flow-personalized-branch-for-non-buyers-185x1024.jpeg 185w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/klaviyo-browse-abandonment-flow-personalized-branch-for-non-buyers-54x300.jpeg 54w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/klaviyo-browse-abandonment-flow-personalized-branch-for-non-buyers-370x2048.jpeg 370w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/klaviyo-browse-abandonment-flow-personalized-branch-for-non-buyers-scaled.jpeg 463w\" sizes=\"(max-width: 185px) 100vw, 185px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-14886 lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/klaviyo-browse-abandonment-flow-personalized-branch-for-non-buyers-185x1024.jpeg\" alt=\"klaviyo abandonment email flow personalized branch for non-buyers\" width=\"185\" height=\"1024\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/klaviyo-browse-abandonment-flow-personalized-branch-for-non-buyers-185x1024.jpeg 185w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/klaviyo-browse-abandonment-flow-personalized-branch-for-non-buyers-54x300.jpeg 54w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/klaviyo-browse-abandonment-flow-personalized-branch-for-non-buyers-370x2048.jpeg 370w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/klaviyo-browse-abandonment-flow-personalized-branch-for-non-buyers-scaled.jpeg 463w\" sizes=\"(max-width: 185px) 100vw, 185px\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<p>Starting the path to creating personalized marketing experiences is the hardest part.\u00a0 Make sure you start on the right foot by leaving it in the hands of an experienced eCommerce marketing agency.<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/www.hustlermarketing.com\/book-a-call-with-hustler-marketing\/\">BOOK A CALL<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ps: If you\u2019re looking to personalize your SMS Flows, make them conversational flows. This allows you to collect more insights directly from your subscribers. Check <\/span><a href=\"https:\/\/www.hustlermarketing.com\/blog\/why-your-ecommerce-store-needs-an-sms-conversational-flow\/\"><span style=\"font-weight: 400;\">Why your eCommerce Store Needs an SMS Conversational Flow?<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You may also like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.hustlermarketing.com\/blog\/how-to-enrich-profiles-with-zero-party-data-and-personalize-your-email-marketing-strategy\/\"><span style=\"font-weight: 400;\">How to Enrich Profiles with Zero-Party Data and Personalize your Email Marketing Strategy<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.hustlermarketing.com\/blog\/how-flows-and-segments-enable-personalized-email-marketing-with-inputs-from-a-klaviyo-specialist\/\"><span style=\"font-weight: 400;\">How Flows and Segments Enable Personalized Email Marketing: With Inputs from A Klaviyo Specialist<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.hustlermarketing.com\/blog\/email-marketing-customer-journey-how-do-email-flows-and-automations-fit-into-your-customers-journey\/\"><span style=\"font-weight: 400;\">Email Marketing Customer Journey: How do email flows and automations fit into your customer\u2019s journey?<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>When setting up a retention marketing strategy, automated email flows are always a must. But email flows are a universe of their own and depending on the trigger involved, there are many kinds of flows. The one set of automated emails we recommend implementing are the \u201cAbandon Email Flows\u201d the most commonly used one of [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":14887,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[71,20],"tags":[129],"class_list":["post-14871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-automation-flows","category-personalization","tag-personalize-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to personalize your email flows? - Blog - Hustler Marketing<\/title>\n<meta name=\"description\" content=\"In the age of hyper automated marketing automation, customers can feel like they&#039;re being spoken to by robots and treated as one homogenous mass. That is where email personalization comes in. In this post, we give you an in-depth guide on how to personalize automated email flows.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hustlermarketing.com\/blog\/how-to-personalize-your-email-flows\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to personalize your email flows?\" \/>\n<meta property=\"og:description\" content=\"When setting up a retention marketing strategy, automated email flows are always a must. 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