{"id":14763,"date":"2022-09-03T04:54:03","date_gmt":"2022-09-03T04:54:03","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=14763"},"modified":"2022-09-03T04:54:19","modified_gmt":"2022-09-03T04:54:19","slug":"email-bounce-rate-how-to-tackle-soft-and-hard-bounces","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/email-bounce-rate-how-to-tackle-soft-and-hard-bounces\/","title":{"rendered":"Email Bounce Rate: How to tackle soft and hard bounces?"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Maintaining a healthy deliverability is essential for a successful email marketing strategy. From spam rates to unsubscribe rates, marketing automation platforms provide helpful metrics to assess your email marketing situation. This time, we\u2019ll walk you through one of the most important deliverability indicators by giving you our best tips to tackle soft and hard bounces in email marketing and keep your bounce rates to a minimum.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>1. What are bounces?<\/b><\/h2>\n<p><span style=\"font-weight: 400\">A bounce is a term we use in email marketing to describe an email that was not delivered or that was rejected by the recipient\u2019s inbox service provider.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">We can identify two different types of bounces: soft and hard bounces.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Soft bounces<\/b><span style=\"font-weight: 400\"> are caused by a temporary reason. That means, your email could bounce from your subscriber inbox today, but they could receive future campaigns once the issue is done. Some of the reasons for soft bounces are:<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">There\u2019s a problem with the email server or it\u2019s in maintenance\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Your recipient\u2019s inbox is full, so there\u2019s no space for your email<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Your subscriber has enabled the vacation or auto-reply setting in their emails.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400\"><b>Hard bounces <\/b><span style=\"font-weight: 400\">occur when an email cannot be delivered due a permanent cause. That means, if your email bounced once for your subscriber for one of the following reasons, you won\u2019t be able to reach them (ever):<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Misspelled or unexistent email addresses<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Being blocked by the recipient<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>2. Why bounces are relevant?<\/b><\/h2>\n<p><span style=\"font-weight: 400\">It is essential to constantly monitor your bounces. Whether high or low, your bounce rate will impact one way or your deliverability and sender reputation. If you have too many bounces, your sender&#8217;s reputation will be negatively affected and inbox service providers will stop sending your emails to the main inbox of your subscribers, and will start sending them to their spam folder instead.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">There is no way you can change the bounces you already received, but you can take positive measures in order to prevent your bounce rate to continue growing and starting to become a problem. But, where do we draw the line?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">According to a <\/span><a href=\"https:\/\/blog.hubspot.com\/sales\/average-email-open-rate-benchmark\"><span style=\"font-weight: 400\">Hubspot study<\/span><\/a><span style=\"font-weight: 400\">, the average hard bounce rate across each industry is 0.63%. However, if you want to have a scale to measure how healthy your bounce rate actually is, here at Hustler Marketing we use Klaviyo Benchmarks as our most treasured table of reference. As you can see, your bounce rate is the healthiest when it\u2019s less than 0.4%.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/help.klaviyo.com\/hc\/en-us\/articles\/115000201131-How-to-Monitor-Email-Deliverability-Performance\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-14766 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Klaviyo-Email-Marketing-Benchmarks-1024x449.png\" alt=\"Klaviyo Email Marketing Benchmarks\" width=\"800\" height=\"351\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Klaviyo-Email-Marketing-Benchmarks-1024x449.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Klaviyo-Email-Marketing-Benchmarks-300x132.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Klaviyo-Email-Marketing-Benchmarks-768x337.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Klaviyo-Email-Marketing-Benchmarks-1536x674.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Klaviyo-Email-Marketing-Benchmarks.png 1732w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-14766 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Klaviyo-Email-Marketing-Benchmarks-1024x449.png\" alt=\"Klaviyo Email Marketing Benchmarks\" width=\"800\" height=\"351\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Klaviyo-Email-Marketing-Benchmarks-1024x449.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Klaviyo-Email-Marketing-Benchmarks-300x132.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Klaviyo-Email-Marketing-Benchmarks-768x337.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Klaviyo-Email-Marketing-Benchmarks-1536x674.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Klaviyo-Email-Marketing-Benchmarks.png 1732w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a><\/p>\n<h2><\/h2>\n<h2><b>3. How to monitor bounce rates?<\/b><\/h2>\n<p><span style=\"font-weight: 400\">First of all, monitoring is everything. Make sure you are frequently checking your bounces and bounce rates. There are a few ways you can do so in Klaviyo.<\/span><\/p>\n<h3><b>3.a. Suppressed profiles tab<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Go to your profiles tab and click on Suppressed Profiles.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-14767 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/How-to-find-bounces-in-the-supressed-profiles-tab--1024x307.png\" alt=\"How to find bounces in the supressed profiles tab\" width=\"800\" height=\"240\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/How-to-find-bounces-in-the-supressed-profiles-tab--1024x307.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/How-to-find-bounces-in-the-supressed-profiles-tab--300x90.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/How-to-find-bounces-in-the-supressed-profiles-tab--768x230.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/How-to-find-bounces-in-the-supressed-profiles-tab--1536x460.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/How-to-find-bounces-in-the-supressed-profiles-tab--2048x613.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img decoding=\"async\" class=\"size-large wp-image-14767 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/How-to-find-bounces-in-the-supressed-profiles-tab--1024x307.png\" alt=\"How to find bounces in the supressed profiles tab\" width=\"800\" height=\"240\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/How-to-find-bounces-in-the-supressed-profiles-tab--1024x307.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/How-to-find-bounces-in-the-supressed-profiles-tab--300x90.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/How-to-find-bounces-in-the-supressed-profiles-tab--768x230.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/How-to-find-bounces-in-the-supressed-profiles-tab--1536x460.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/How-to-find-bounces-in-the-supressed-profiles-tab--2048x613.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400\">There you can choose to show the profiles that have been suppressed for specific reasons, including bounces. This will allow you to see all the profiles that have been suppressed by Klaviyo because of a hard bounce or 7 consecutive soft bounces. You can see their names, emails, and the date they bounced.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-14768 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Monitor-soft-and-hard-bounces-1024x345.png\" alt=\"Monitor soft and hard bounces\" width=\"800\" height=\"270\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Monitor-soft-and-hard-bounces-1024x345.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Monitor-soft-and-hard-bounces-300x101.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Monitor-soft-and-hard-bounces-768x259.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Monitor-soft-and-hard-bounces-1536x518.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Monitor-soft-and-hard-bounces-2048x690.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-14768 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Monitor-soft-and-hard-bounces-1024x345.png\" alt=\"Monitor soft and hard bounces\" width=\"800\" height=\"270\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Monitor-soft-and-hard-bounces-1024x345.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Monitor-soft-and-hard-bounces-300x101.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Monitor-soft-and-hard-bounces-768x259.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Monitor-soft-and-hard-bounces-1536x518.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Monitor-soft-and-hard-bounces-2048x690.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/p>\n<h3><b>3.b. Bounce segments<\/b><\/h3>\n<p><span style=\"font-weight: 400\">You can create segments to identify soft and hard bounces in a specific timeframe by using the following definitions.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14769 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Soft-bounces-segment-1024x281.png\" alt=\"Soft bounces segment\" width=\"585\" height=\"161\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Soft-bounces-segment-1024x281.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Soft-bounces-segment-300x82.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Soft-bounces-segment-768x211.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Soft-bounces-segment-1536x421.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Soft-bounces-segment-2048x562.png 2048w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14769 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Soft-bounces-segment-1024x281.png\" alt=\"Soft bounces segment\" width=\"585\" height=\"161\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Soft-bounces-segment-1024x281.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Soft-bounces-segment-300x82.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Soft-bounces-segment-768x211.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Soft-bounces-segment-1536x421.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Soft-bounces-segment-2048x562.png 2048w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/><\/noscript><\/p>\n<h3><b>3.c. Analytics Tab<\/b><\/h3>\n<p><span style=\"font-weight: 400\">If you want to see historical data of your bounce rate to identify spikes on that specific metric, you can do so through the analytics tab.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Just click on Dashboard, and then click on \u201cAnalytics\u201d. You can create a new card to see both soft and hard-bounced emails or your bounce rate in general.<\/span><\/p>\n<p><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-14770 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/email-deliverability-metrics-hard-bounces-1024x602.png\" alt=\"email deliverability metrics hard bounces\" width=\"800\" height=\"470\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/email-deliverability-metrics-hard-bounces-1024x602.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/email-deliverability-metrics-hard-bounces-300x176.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/email-deliverability-metrics-hard-bounces-768x452.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/email-deliverability-metrics-hard-bounces.png 1088w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-14770 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/email-deliverability-metrics-hard-bounces-1024x602.png\" alt=\"email deliverability metrics hard bounces\" width=\"800\" height=\"470\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/email-deliverability-metrics-hard-bounces-1024x602.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/email-deliverability-metrics-hard-bounces-300x176.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/email-deliverability-metrics-hard-bounces-768x452.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/email-deliverability-metrics-hard-bounces.png 1088w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/span><\/p>\n<h3><b>3.d. Campaign Analytics and Subscribers\u2019 Profiles<\/b><\/h3>\n<p><span style=\"font-weight: 400\">After you send a new email, you can also click on your campaign\u2019s analytics. You\u2019ll find a report similar to this one, where you can see your bounce rate and even view the profiles that bounced.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-14771 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/email-campaign-deliverability-metrics-1024x583.png\" alt=\"email campaign deliverability metrics\" width=\"800\" height=\"455\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/email-campaign-deliverability-metrics-1024x583.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/email-campaign-deliverability-metrics-300x171.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/email-campaign-deliverability-metrics-768x437.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/email-campaign-deliverability-metrics.png 1496w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-14771 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/email-campaign-deliverability-metrics-1024x583.png\" alt=\"email campaign deliverability metrics\" width=\"800\" height=\"455\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/email-campaign-deliverability-metrics-1024x583.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/email-campaign-deliverability-metrics-300x171.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/email-campaign-deliverability-metrics-768x437.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/email-campaign-deliverability-metrics.png 1496w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/p>\n<p>Once you click on View Bounces, you\u2019ll get a list of all the people that bounced. You can click in each email to open your subscribers\u2019 profiles. Once you are on the profile page, configure the page to see all activity related to bounces.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-14772 aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-find-soft-and-hard-bounces-1024x245.png\" alt=\"\" width=\"800\" height=\"191\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-find-soft-and-hard-bounces-1024x245.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-find-soft-and-hard-bounces-300x72.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-find-soft-and-hard-bounces-768x184.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-find-soft-and-hard-bounces.png 1352w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-14772 aligncenter lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-find-soft-and-hard-bounces-1024x245.png\" alt=\"\" width=\"800\" height=\"191\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-find-soft-and-hard-bounces-1024x245.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-find-soft-and-hard-bounces-300x72.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-find-soft-and-hard-bounces-768x184.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/how-to-find-soft-and-hard-bounces.png 1352w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400\">In this case, you can see this subscriber has bounced two times. These are soft bounces. If the subscriber would have bounced once, they wouldn\u2019t have received a second email.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">It\u2019s a good idea to do this process regularly, after some time you\u2019ll begin to see a trend in the average number of soft bounces before people start receiving emails again. This will give you a good idea of how to optimize your deliverability strategy by creating \u201cFrequently Bounced\u201d segments and excluding them from your campaigns.\u00a0<\/span><\/p>\n<h2><\/h2>\n<h2><b>4. How to tackle soft and hard bounces?<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Most email marketing automation platforms handle some way soft and hard bounces. If you are using Klaviyo, you should know that the platform will immediately suppress from your list profile who have hard-bounced once. That means you won\u2019t be able to send emails to those profiles anymore. However, if your subscriber has soft bounced you will still be able to email them. Unless they have soft-bounced seven consecutive times. In that case, Klaviyo will also suppress them from your email list.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">If your bounce rate is proficient, then letting Klaviyo handle the situation works fine. But, if you\u2019re seeing a spike in bounce rates, then you can (and should) start thinking about taking on the load yourself to make sure it doesn&#8217;t become a problem. Here are some things you can do to tackle soft and hard bounces.\u00a0<\/span><\/p>\n<h3><b>4.1. Make sure you are collecting subscribers compliantly\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Buying email lists from third parties is not a good idea. When you are not the one collecting your subscribers directly, you take the risk of acquiring a bunch of profiles that may as well never heard of you and therefore have no interest in doing so now or that don\u2019t actually exist. When you send them an email, your spam, unsubscribe and bounce rates will certainly be higher than expected.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">When building up your list, make sure you are doing so in a <\/span><a href=\"https:\/\/www.hustlermarketing.com\/blog\/how-to-do-sms-marketing-right-sms-opt-in-rules-sms-compliance-rules-and-laws-in-the-us\/\"><span style=\"font-weight: 400\">compliant way<\/span><\/a><span style=\"font-weight: 400\">. You can use <\/span><a href=\"https:\/\/www.hustlermarketing.com\/blog\/best-email-popup-examples-and-best-practices-how-to-set-up-successful-website-popups\/\"><span style=\"font-weight: 400\">pop-ups, landing pages, or flyouts to get new subscribers<\/span><\/a><span style=\"font-weight: 400\">. Just make sure people know what they are signing up for.<\/span><\/p>\n<h3><b>4.2. Clean your email list<\/b><\/h3>\n<p><span style=\"font-weight: 400\">It is important you make sure the people you are emailing are people that can provide value to your brand, but also people you can provide value to. Therefore, you should implement list hygiene processes that allow you to suppress from your list people that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Signed up with a secondary address just to get your pop-up incentive and then faded away and stopped interacting with your emails altogether. Create a segment with people that have received a considerable amount of emails or that have been subscribed for a considerable amount of time and that have opened an email just once.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Have opened your emails zero times and have placed zero orders overall time. Make sure these are profiles that have been receiving emails on a regular basis. If they have just recently subscribed, then of course they may haven\u2019t opened an email or placed an order yet.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Have marked your emails as spam. If they did that once, they may do it again. So it\u2019s better to stay on the safe side.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">If you want more list hygiene tips, check this article on <\/span><a href=\"https:\/\/www.hustlermarketing.com\/blog\/how-a-clean-sending-list-can-make-all-the-difference\/\"><span style=\"font-weight: 400\">how a clean sending list can make all the difference<\/span><\/a><span style=\"font-weight: 400\"> for your email marketing strategy.<\/span><\/p>\n<h3><b>4.3.Remove soft bounces on a regular basis<\/b><\/h3>\n<p><span style=\"font-weight: 400\">You can also create a \u201cFrequent Soft Bounces\u201d segment in order to identify profiles that have bounced multiple times, but less than 7 (which is the number of soft bounces Klaviyo uses as a limit to keep people on your list). Depending on your email sending behavior, 7 soft bounces may not be the ideal limit. When creating this new segment, and deleting it recurringly from your list, you make sure your list is up to date as possible and your bounce rates remain low.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">To create the segment you just need to use the following definition:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-14773 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Soft-bounces-segment-1-1024x281.png\" alt=\"Soft bounces segment\" width=\"800\" height=\"220\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Soft-bounces-segment-1-1024x281.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Soft-bounces-segment-1-300x82.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Soft-bounces-segment-1-768x211.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Soft-bounces-segment-1-1536x421.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Soft-bounces-segment-1-2048x562.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-14773 lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Soft-bounces-segment-1-1024x281.png\" alt=\"Soft bounces segment\" width=\"800\" height=\"220\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Soft-bounces-segment-1-1024x281.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Soft-bounces-segment-1-300x82.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Soft-bounces-segment-1-768x211.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Soft-bounces-segment-1-1536x421.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Soft-bounces-segment-1-2048x562.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400\">Once the segment is ready, go to Account Settings \u2192 Profile Maintenance and choose the segment you just created to remove all its profiles from your email marketing list.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-14774 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/How-to-delete-soft-and-hard-bounces-1024x286.png\" alt=\"How to delete soft and hard bounces\" width=\"800\" height=\"223\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/How-to-delete-soft-and-hard-bounces-1024x286.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/How-to-delete-soft-and-hard-bounces-300x84.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/How-to-delete-soft-and-hard-bounces-768x215.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/How-to-delete-soft-and-hard-bounces-1536x429.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/How-to-delete-soft-and-hard-bounces-2048x572.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-14774 lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/How-to-delete-soft-and-hard-bounces-1024x286.png\" alt=\"How to delete soft and hard bounces\" width=\"800\" height=\"223\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/How-to-delete-soft-and-hard-bounces-1024x286.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/How-to-delete-soft-and-hard-bounces-300x84.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/How-to-delete-soft-and-hard-bounces-768x215.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/How-to-delete-soft-and-hard-bounces-1536x429.png 1536w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/How-to-delete-soft-and-hard-bounces-2048x572.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><span style=\"font-weight: 400\">Have trouble with bounce rates and email deliverability?\u00a0<\/span><\/p>\n<p style=\"text-align: center\"><span style=\"font-weight: 400\">Let our experienced marketers take a look.<\/span><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/www.hustlermarketing.com\/book-a-call-with-hustler-marketing\/\"><b>Book a Free Call<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maintaining a healthy deliverability is essential for a successful email marketing strategy. From spam rates to unsubscribe rates, marketing automation platforms provide helpful metrics to assess your email marketing situation. This time, we\u2019ll walk you through one of the most important deliverability indicators by giving you our best tips to tackle soft and hard bounces [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":14765,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4,3],"tags":[],"class_list":["post-14763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-deliverability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Bounce Rate: How to tackle soft and hard bounces? - Blog - Hustler Marketing<\/title>\n<meta name=\"description\" content=\"We&#039;re giving you our best tips to tackle soft and hard bounces in email marketing and keep your bounce rates to a minimum.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hustlermarketing.com\/blog\/email-bounce-rate-how-to-tackle-soft-and-hard-bounces\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Bounce Rate: How to tackle soft and hard bounces?\" \/>\n<meta property=\"og:description\" content=\"Maintaining a healthy deliverability is essential for a successful email marketing strategy. From spam rates to unsubscribe rates, marketing automation\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hustlermarketing.com\/blog\/email-bounce-rate-how-to-tackle-soft-and-hard-bounces\/\" \/>\n<meta property=\"og:site_name\" content=\"Hustler Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HustlerMarketingTeam\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-03T04:54:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-03T04:54:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Email-Bounce-Rate-How-to-tackle-soft-and-hard-bounces.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bel\u00e9n Loaiza Ruiz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HustlerMrktng\" \/>\n<meta name=\"twitter:site\" content=\"@HustlerMrktng\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bel\u00e9n Loaiza Ruiz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/email-bounce-rate-how-to-tackle-soft-and-hard-bounces\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/email-bounce-rate-how-to-tackle-soft-and-hard-bounces\/\"},\"author\":{\"name\":\"Bel\u00e9n Loaiza Ruiz\",\"@id\":\"https:\/\/www.hustlermarketing.com\/#\/schema\/person\/c11f239ce2b30eea777e4f2a33d10910\"},\"headline\":\"Email Bounce Rate: How to tackle soft and hard bounces?\",\"datePublished\":\"2022-09-03T04:54:03+00:00\",\"dateModified\":\"2022-09-03T04:54:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/email-bounce-rate-how-to-tackle-soft-and-hard-bounces\/\"},\"wordCount\":1394,\"publisher\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/email-bounce-rate-how-to-tackle-soft-and-hard-bounces\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/09\/Email-Bounce-Rate-How-to-tackle-soft-and-hard-bounces.jpg\",\"articleSection\":[\"Analytics\",\"Deliverability\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hustlermarketing.com\/blog\/email-bounce-rate-how-to-tackle-soft-and-hard-bounces\/\",\"url\":\"https:\/\/www.hustlermarketing.com\/blog\/email-bounce-rate-how-to-tackle-soft-and-hard-bounces\/\",\"name\":\"Email Bounce Rate: How to tackle soft and hard bounces? 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