{"id":14130,"date":"2022-07-30T01:07:14","date_gmt":"2022-07-30T01:07:14","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=14130"},"modified":"2023-01-29T15:57:59","modified_gmt":"2023-01-29T15:57:59","slug":"best-email-popup-examples-and-best-practices-how-to-set-up-successful-website-popups","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/best-email-popup-examples-and-best-practices-how-to-set-up-successful-website-popups\/","title":{"rendered":"Best Email Popup Examples And Best Practices: How to set up successful website popups?"},"content":{"rendered":"

As an eCommerce retention marketing agency here at Hustler Marketing, our experienced copywriters, designers and marketers create sign-up forms for email and SMS capture on several marketing platforms. Over the last few years, we have mastered the creation of powerful email popups that have allowed our partners to increase their lead generation and push conversions. Follow us along on this journey where we\u2019ll share with you our best tips and tricks to optimize your email popup and keep those submit rates through the roof!\u00a0<\/span><\/p>\n

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Defining pop-ups<\/b><\/h2>\n

A pop-up is a small window that appears on your screen while browsing a website. They are a great way to ask for information about your shoppers and create new points of contact with your customers. Their main purpose is to help you gather new leads by growing your email and\/or SMS marketing lists. However, their benefits are many:<\/span><\/p>\n

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  1. Grab people\u2019s attention<\/span><\/li>\n
  2. Improve conversion rate<\/span><\/li>\n
  3. They are completely customizable<\/span><\/li>\n
  4. Help personalize your marketing experience<\/span><\/li>\n<\/ol>\n

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    Email Popup Types<\/b><\/h2>\n

    There are different kinds of pop-ups and functionalities that you can leverage to increase your subscriber growth. In this blog post, we\u2019ll focus on the most popular options available.<\/span><\/p>\n

    Regular Multi-Step Popup<\/b>: Here you can have 2 or 3 steps. The first one is usually the email input step, the second one can be a phone number input and the last step will be the \u201cthank you\u201d or success step. This is great if you are looking to increase both your email and SMS lists. <\/span><\/p>\n

    \"multistep

     <\/p>\n

    Survey-like popup<\/b>: This popup type is great for brands that are looking to expand the information they keep on their leads\u2019 profiles in order to customize their marketing experience.\u00a0 Don\u2019t be afraid to ask for your customers\u2019 age, gender, style, or goals, depending on what your brand offers, and use this data to create personalized flows and segments.<\/span><\/p>\n

    \"survey

     <\/p>\n

    \"Leverage

    Floating button\/teaser\/dynamic popup:<\/b> When a user goes into your website, sees the popup, and closes it, a little button will go to a corner of the screen so the user can open it up again and sign up instead of the popup being lost until their next session. We have seen great results with this dynamic popup.\u00a0<\/span><\/p>\n

    \"dynamic

    Key elements for a successful email popup<\/b><\/h2>\n

    Attractive offers<\/strong><\/h3>\n

    A popup can be an intrusive experience for many. However, if your popup includes interesting information for your website browser, like a special discount,\u00a0 they\u2019ll be glad your sign-up form popped up on their screen. That\u2019s the power of including an attractive offer on your email capture popup. However, this is actually very common. Since people are used to getting these, we need to find new and interesting ways to present our offers.<\/span><\/p>\n

    \"attractive

    Strong headlines and engaging copy<\/strong><\/h3>\n

    Your popup copy will do all the heavy lifting when we talk about sparking action. So make sure your copy:<\/span><\/p>\n