{"id":14097,"date":"2024-06-21T20:29:18","date_gmt":"2024-06-21T20:29:18","guid":{"rendered":"https:\/\/www.hustlermarketing.com\/?p=14097"},"modified":"2024-10-25T16:37:58","modified_gmt":"2024-10-25T16:37:58","slug":"why-and-how-to-leverage-artificial-intelligence-in-email-marketing","status":"publish","type":"post","link":"https:\/\/www.hustlermarketing.com\/blog\/why-and-how-to-leverage-artificial-intelligence-in-email-marketing\/","title":{"rendered":"How to Use Artificial Intelligence (AI) in Email Marketing in 2024"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The AI hype cycle may be over, but we&#8217;re just getting started on finding new and innovative ways to use AI in email marketing. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like most digital tools, email is evolving with changing and improving technology. Until a\u00a0 decade ago, it was difficult to imagine <\/span><a href=\"https:\/\/www.hustlermarketing.com\/blog\/can-you-embed-video-in-email-when-and-how-to-add-video-in-email\/\"><span style=\"font-weight: 400;\">embedding video into an email<\/span><\/a><span style=\"font-weight: 400;\"> or having interactive emails. Now, with the advent of AI, tasks that would have taken email marketers hours to complete can happen in seconds. That&#8217;s changing the game in serious ways, and helping email agencies to make their email marketing services even more impactful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using AI in email marketing allows email agencies to shortcut the process of turning data into deep insights like:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Which subject lines are performing the best, and why.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The times of day that your recipients are most likely to open emails.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Optimal frequency of emails for your audience.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">New segments that you should include in your email list.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How deeply your readers are engaging with each email.<br \/>\n<\/span><\/li>\n<\/ul>\n<p>Let&#8217;s look at the key benefits that AI enables for email marketers, and what they mean in practice.<\/p>\n<h2><b>Benefits of AI for Email Marketing<\/b><\/h2>\n<h3><b>1. AI Helps Personalize Emails\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Personalization can mean the difference between a successful email marketing strategy and one that\u2019s simply a waste of time. Emails with a personalized subject line tend to do a lot better in inboxes,<\/span>\u00a0according to a study by <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-new-rules\/\">Campaign Monitor:<\/a><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">They&#8217;re 26% more likely to get an open.<\/span><\/li>\n<li>They get 6x higher transaction rates.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">AI can make personalization easier, by reading users&#8217; behavior, habits, interests, and level of engagement. It then uses that information to determine the best product recommendations, discounts, and subjects for each recipient. For example, if someone visits your website and looks at a certain product but decides to not buy, AI can retarget the potential customer via email through your \u201cAbandoned Cart\u201d flow.\u00a0<\/span><\/p>\n<p>Crucially, an AI system can do this in just moments, without any human guidance.<\/p>\n<h3><b>2. AI Helps in the Optimization of Email Subject Lines<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When you&#8217;re optimizing an email, <\/span><span style=\"font-weight: 400;\">your subject lines are key. A good email subject line encourages customers to click through and read the email, or at least skim it. <\/span><span style=\"font-weight: 400;\">AI can help by tailoring subject lines with the use of natural language generation. With enough training, an AI system can also learn the brand tone of voice, and draft subject lines align with it.\u00a0<\/span><\/p>\n<h3><b>3. AI Helps automate email copywriting<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The benefits of AI in email marketing don&#8217;t stop at the subject line. In fact, you can use AI copywriting tools to optimize the entire content of your email. AI software can digest copy, images, promotions, blog posts, and links to generate optimized emails for a high engagement rate. This type of automation cuts down the time and resources it takes to scale up your email channel.<\/span><\/p>\n<h2><b>How Klaviyo Leverages AI to Improve Email Results<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As a <a href=\"https:\/\/www.hustlermarketing.com\/blog\/hustler-marketing-is-now-a-klaviyo-elite-master-partner-retention-marketing-agency\/\">Klaviyo Elite Master Partner<\/a> agency, we regularly make use of the platform&#8217;s AI-enhanced capabilities. Here are some of the most important ones for email marketers to understand.\u00a0<\/span><\/p>\n<h3><strong>1. Predictive Analytics:<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">AI and auto-generated predictive analytics enable personalization at scale, by generating insights through journey tracking and forecasting. This makes it easy to segment and automate communication based on customer behavior. Some of the analytics you can predict are: <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">next order date<\/span><\/li>\n<li><span style=\"font-weight: 400;\">lifetime value<\/span><\/li>\n<li><span style=\"font-weight: 400;\">churn risk<\/span><\/li>\n<li><span style=\"font-weight: 400;\">spending potential<\/span><\/li>\n<li><span style=\"font-weight: 400;\">automated A\/B\/ testing<\/span><\/li>\n<li><span style=\"font-weight: 400;\">smart send time<\/span><\/li>\n<li><span style=\"font-weight: 400;\">personalized product recommendations.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-14116 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.27.10-AM-1024x886.png\" alt=\"Email Marketing meets AI or Artificial Intelligence\" width=\"446\" height=\"386\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.27.10-AM-1024x886.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.27.10-AM-300x260.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.27.10-AM-768x665.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.27.10-AM.png 1042w\" sizes=\"(max-width: 446px) 100vw, 446px\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-14116 lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.27.10-AM-1024x886.png\" alt=\"Email Marketing meets AI or Artificial Intelligence\" width=\"446\" height=\"386\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.27.10-AM-1024x886.png 1024w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.27.10-AM-300x260.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.27.10-AM-768x665.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.27.10-AM.png 1042w\" sizes=\"(max-width: 446px) 100vw, 446px\" \/><\/noscript> <img decoding=\"async\" class=\"aligncenter wp-image-14118 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.34.54-AM-913x1024.png\" alt=\"Email Marketing meets AI or Artificial Intelligence\" width=\"436\" height=\"489\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.34.54-AM-913x1024.png 913w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.34.54-AM-268x300.png 268w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.34.54-AM-768x861.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.34.54-AM.png 922w\" sizes=\"(max-width: 436px) 100vw, 436px\" \/><noscript><img decoding=\"async\" class=\"aligncenter wp-image-14118 lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.34.54-AM-913x1024.png\" alt=\"Email Marketing meets AI or Artificial Intelligence\" width=\"436\" height=\"489\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.34.54-AM-913x1024.png 913w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.34.54-AM-268x300.png 268w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.34.54-AM-768x861.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.34.54-AM.png 922w\" sizes=\"(max-width: 436px) 100vw, 436px\" \/><\/noscript><\/p>\n<h3><strong>2. Custom Reports:\u00a0<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Access real-time performance data from the same platform you use to send messages. Use this data to spot areas for improvement.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gain marketing strategy insights with an in-depth analysis of historical business performance. Get access to all of your historical data, to help zero in on specific marketing channels and products.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">See a complete and accurate picture of the revenue made by each of your marketing campaigns.<\/span><\/li>\n<\/ul>\n<h3><strong>3. Benchmarking with your Peers:<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Comparing data with your competitors to pinpoint areas where you excel and opportunities for growth. Those could be in areas like business performance, email, SMS, or flows.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14119 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.51.38-AM.png\" alt=\"Email Marketing meets AI or Artificial Intelligence\" width=\"427\" height=\"472\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.51.38-AM.png 916w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.51.38-AM-272x300.png 272w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.51.38-AM-768x848.png 768w\" sizes=\"(max-width: 427px) 100vw, 427px\" \/><noscript><img decoding=\"async\" class=\"aligncenter wp-image-14119 lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.51.38-AM.png\" alt=\"Email Marketing meets AI or Artificial Intelligence\" width=\"427\" height=\"472\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.51.38-AM.png 916w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.51.38-AM-272x300.png 272w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.51.38-AM-768x848.png 768w\" sizes=\"(max-width: 427px) 100vw, 427px\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>4. Advanced A\/B Testing:<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Even though AB testing has always been around, advanced AB testing allows AI to automatically send the winning versions to a control group.\u00a0 Testing subject lines, content, design, tone, message, and send times by choosing the size of the sample of testing helps you understand what is more appealing to your customers and what to improve for future sends. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14120 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.59.18-AM-888x1024.png\" alt=\"Email Marketing meets AI or Artificial Intelligence\" width=\"428\" height=\"493\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.59.18-AM-888x1024.png 888w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.59.18-AM-260x300.png 260w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.59.18-AM-768x886.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.59.18-AM.png 926w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14120 lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.59.18-AM-888x1024.png\" alt=\"Email Marketing meets AI or Artificial Intelligence\" width=\"428\" height=\"493\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.59.18-AM-888x1024.png 888w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.59.18-AM-260x300.png 260w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.59.18-AM-768x886.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-11.59.18-AM.png 926w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>5. Acquisition Channels Value:<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">In order to optimize acquisition marketing, you need to know which channels are bringing the most spending customers over their lifetime. Knowing this helps you focus your efforts on the most profitable segments.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14121 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-12.08.57-PM.png\" alt=\"Email Marketing meets AI or Artificial Intelligence\" width=\"479\" height=\"270\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-12.08.57-PM.png 970w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-12.08.57-PM-300x169.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-12.08.57-PM-768x434.png 768w\" sizes=\"(max-width: 479px) 100vw, 479px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14121 lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-12.08.57-PM.png\" alt=\"Email Marketing meets AI or Artificial Intelligence\" width=\"479\" height=\"270\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-12.08.57-PM.png 970w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-12.08.57-PM-300x169.png 300w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-12.08.57-PM-768x434.png 768w\" sizes=\"(max-width: 479px) 100vw, 479px\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>6. Identify Early VIPs:<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Thanks to the predictive customer lifetime value analytics, you can identify, segment, and reach out to the customers with the highest value and engage them continuously. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14122 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-12.16.45-PM-832x1024.png\" alt=\"Email Marketing meets AI or Artificial Intelligence\" width=\"367\" height=\"452\" data-srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-12.16.45-PM-832x1024.png 832w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-12.16.45-PM-244x300.png 244w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-12.16.45-PM-768x945.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-12.16.45-PM.png 928w\" sizes=\"(max-width: 367px) 100vw, 367px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14122 lazyload\" src=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-12.16.45-PM-832x1024.png\" alt=\"Email Marketing meets AI or Artificial Intelligence\" width=\"367\" height=\"452\" srcset=\"https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-12.16.45-PM-832x1024.png 832w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-12.16.45-PM-244x300.png 244w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-12.16.45-PM-768x945.png 768w, https:\/\/www.hustlermarketing.com\/wp-content\/uploads\/2022\/07\/Screen-Shot-2022-07-21-at-12.16.45-PM.png 928w\" sizes=\"(max-width: 367px) 100vw, 367px\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">AI can help you dramatically improve and streamline your email marketing b<\/span><span style=\"font-weight: 400;\">y reducing the time you spend manually analyzing big data in real-time. This streamlined process helps mean that upgrading your strategy to incorporate AI is sure to be a worthwhile investment for many years to come.<\/span> <span style=\"font-weight: 400;\">If you are unsure about how to start implementing artificial intelligence into your strategy, book <\/span><a href=\"https:\/\/www.hustlermarketing.com\/book-a-call-with-hustler-marketing\/\"><span style=\"font-weight: 400;\">a call with us<\/span><\/a> <span style=\"font-weight: 400;\">and let us help you get there. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The AI hype cycle may be over, but we&#8217;re just getting started on finding new and innovative ways to use AI in email marketing. Like most digital tools, email is evolving with changing and improving technology. Until a\u00a0 decade ago, it was difficult to imagine embedding video into an email or having interactive emails. Now, [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":14123,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4,71],"tags":[204,205],"class_list":["post-14097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-email-automation-flows","tag-ai","tag-marketing-automation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why &amp; How to Use AI to Transform Your Email Marketing<\/title>\n<meta name=\"description\" content=\"Check out this blog to understand the important of Artificial Intelligence in Email Marketing. Read to know more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hustlermarketing.com\/blog\/why-and-how-to-leverage-artificial-intelligence-in-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Artificial Intelligence (AI) in Email Marketing in 2024\" \/>\n<meta property=\"og:description\" content=\"The AI hype cycle may be over, but we&#039;re just getting started on finding new and innovative ways to use AI in email marketing. 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